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Apr 4, 2022 6 tweets 4 min read Read on X
Tonight, Caleb Love will likely rock Air Jordan 11s in the #NationalChampionship.

This season, the Tar Heel guard has rotated numerous colorways of the patent leather classic.

Both the shoe and the school go way back.

A thread: 👟👇
1) In 1993, Nike signed UNC to a 5-year endorsement deal worth $4.5 million.

Soon, All-Star alumni Michael Jordan modeled their new Nike uniforms in a campaign for Foot Locker.
2) On January 31, 1996, the Tar Heels hosted Duke for an instant classic that came down to one point.

Both Jeff McInnis and Antawn Jamison wore the “Columbia” Air Jordan 11 prior to release, defeating Duke in the latest launch from Mike.
3) Years later during the 2000-01 season, Tar Heel hoopers such as Joe Forte, Jason Capel, and Julius Peppers put the “Concord” Air Jordan 11 Retro to work — reigniting the flame for the patent leather pair.
4) By the mid-2010s, @tpinsonn put the retro Air Jordan 11 back into rotation at Chapel Hill.

He famously cut down the nets in ‘17 wearing the “Cool Grey” classic and still plays exclusively in the AJ11 as an NBA vet.
5) This season, @caleb2love continues the legacy, rocking retro Air Jordan 11s throughout the entire tournament.

More on the business and branding behind the Jumpman and @UNC_Basketball from @ianstonebrook: 👟⤵️
boardroom.tv/air-jordan-11-…

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More from @boardroom

Oct 24, 2022
Which NBA team took the title this summer?

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Rather, the Chicago Bulls.

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Oct 12, 2022
Kicking off its postseason, @MLB welcomed @charlottesweb as “The Official CBD of Major League Baseball,” becoming the first major sports league with a CBD sponsor.

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2. First things first, Charlotte’s Web’s products meet the highest safety standards- the NSF Certified for Sport designation; a critical step in forming a partnership between a CBD brand and a league with a history of controversy around the use of banned substances. Image
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Oct 11, 2022
Newly crowned LIV Golf Individual Champion @DJohnsonPGA has raked in over $30.7M in just six 54-hole weekends this season.

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2. Though the season doesn’t end until Oct. 16th, @DJohnsonPGA secured 1st place in the individual championship by racking up five top-10 finishes in 6 of the tour’s breakaway golf events.

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Apr 5, 2022
The Kansas Jayhawks are your 2022 NCAA Men’s National Champions.

20 years ago, they were almost a @Jumpman23 school.

A thread: 🧵👇
boardroom.tv/kansas-jayhawk…
1) Roy Williams and Michael Jordan have a relationship that dates back 40+ years.

As an assistant at UNC, Williams helped discover Jordan during his days at Laney High.

MJ became an NBA star and Roy became Kansas' coach.

The two remained friends, forever tied to Dean Smith.
2) By 1997, Kansas was a Nike school and MJ had unveiled the Jordan Brand.

That year, schools such as Cal, NCA&T, St. John’s & Cincy became Jumpman programs.

In 1999, North Carolina joined the Jordan Brand.

By most measures, Kansas was supposed to be next.
Read 6 tweets
Apr 3, 2022
Last night, @caleb2love led UNC to the National Championship Game in vault 🔥 from Jordan Brand.

In the first year of NIL, Love and other collegiate sneakerheads have been rocking 👟 rotations only the pros could compete with.

A thread: 🧵👇 Image
1) With NIL, Love and Duke’s @Pp_doesit are able to cash in on paid posts from Outback, JDSports, Bojangles + more.

These extra earnings help both hoopers stay fresh on and off the court.

🎥: @JDSports
2) 20 years ago, it was a different world.

In the early ‘00s, @MrDanielEwing rocked retro Jordans & Air Pennys for nationally televised games.

“There wasn’t the SNKRS app. You could go to the mall and you might find some gems. If you had the bread ... you’d grab a pair or two.” Image
Read 9 tweets

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