Tonight, Caleb Love will likely rock Air Jordan 11s in the #NationalChampionship.
This season, the Tar Heel guard has rotated numerous colorways of the patent leather classic.
Both the shoe and the school go way back.
A thread: 👟👇
This season, the Tar Heel guard has rotated numerous colorways of the patent leather classic.
Both the shoe and the school go way back.
A thread: 👟👇
1) In 1993, Nike signed UNC to a 5-year endorsement deal worth $4.5 million.
Soon, All-Star alumni Michael Jordan modeled their new Nike uniforms in a campaign for Foot Locker.
Soon, All-Star alumni Michael Jordan modeled their new Nike uniforms in a campaign for Foot Locker.
2) On January 31, 1996, the Tar Heels hosted Duke for an instant classic that came down to one point.
Both Jeff McInnis and Antawn Jamison wore the “Columbia” Air Jordan 11 prior to release, defeating Duke in the latest launch from Mike.
Both Jeff McInnis and Antawn Jamison wore the “Columbia” Air Jordan 11 prior to release, defeating Duke in the latest launch from Mike.
3) Years later during the 2000-01 season, Tar Heel hoopers such as Joe Forte, Jason Capel, and Julius Peppers put the “Concord” Air Jordan 11 Retro to work — reigniting the flame for the patent leather pair.
4) By the mid-2010s, @tpinsonn put the retro Air Jordan 11 back into rotation at Chapel Hill.
He famously cut down the nets in ‘17 wearing the “Cool Grey” classic and still plays exclusively in the AJ11 as an NBA vet.
He famously cut down the nets in ‘17 wearing the “Cool Grey” classic and still plays exclusively in the AJ11 as an NBA vet.
5) This season, @caleb2love continues the legacy, rocking retro Air Jordan 11s throughout the entire tournament.
More on the business and branding behind the Jumpman and @UNC_Basketball from @ianstonebrook: 👟⤵️
boardroom.tv/air-jordan-11-…
More on the business and branding behind the Jumpman and @UNC_Basketball from @ianstonebrook: 👟⤵️
boardroom.tv/air-jordan-11-…
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