Which NBA team took the title this summer?

Not the Warriors or Celtics — at least where apparel sales were concerned.

Rather, the Chicago Bulls.

A thread: 🧵👇
boardroom.tv/last-dance-chi… 1) According to data from @lids via @NickDePaula, the Windy City franchise outsold all other NBA teams in 28 states.

While the Bulls benefited from a DeRozan All-NBA ascent, it was the ‘90s roster that drove sales.

More surprising? It was more than MJ.
boardroom.tv/last-dance-chi…

The @Commanders star DT @jonallen93_ faces off against the Bears on TNF tonight.

In year 2 of a 4yr/$72M extension with WAS, we learn how much of an investment Allen is making in both the world of esports and the D.C. community.

A thread 👇🧵
boardroom.tv/jonathan-allen… 2. @jonallen93_ puts in the time as a gamer, sharing with us that he can play between 80-100 hrs per week on PC during his offseason.

Three of his favorite games are @totalwar, @Rainbow6Game, and Summoners War.

Kicking off its postseason, @MLB welcomed @charlottesweb as “The Official CBD of Major League Baseball,” becoming the first major sports league with a CBD sponsor.

Here’s how America’s pastime and its CBD sponsor will work together.

A thread 🧵👇
boardroom.tv/mlb-cbd-charlo… 2. First things first, Charlotte’s Web’s products meet the highest safety standards- the NSF Certified for Sport designation; a critical step in forming a partnership between a CBD brand and a league with a history of controversy around the use of banned substances.

Newly crowned LIV Golf Individual Champion @DJohnsonPGA has raked in over $30.7M in just six 54-hole weekends this season.

We break down all the ways his decision to join the LIV Golf Tour has taken his earnings potential to the next level.

A thread 🧵
boardroom.tv/liv-golf-payou… 2. Though the season doesn’t end until Oct. 16th, @DJohnsonPGA secured 1st place in the individual championship by racking up five top-10 finishes in 6 of the tour’s breakaway golf events.

This earned him an $18M payout from the $30M prize pool.

The Kansas Jayhawks are your 2022 NCAA Men’s National Champions.

20 years ago, they were almost a @Jumpman23 school.

A thread: 🧵👇
boardroom.tv/kansas-jayhawk… 1) Roy Williams and Michael Jordan have a relationship that dates back 40+ years.

As an assistant at UNC, Williams helped discover Jordan during his days at Laney High.

MJ became an NBA star and Roy became Kansas' coach.

The two remained friends, forever tied to Dean Smith.

Tonight, Caleb Love will likely rock Air Jordan 11s in the #NationalChampionship.

This season, the Tar Heel guard has rotated numerous colorways of the patent leather classic.

Both the shoe and the school go way back.

A thread: 👟👇 1) In 1993, Nike signed UNC to a 5-year endorsement deal worth $4.5 million.

Soon, All-Star alumni Michael Jordan modeled their new Nike uniforms in a campaign for Foot Locker.

Last night, @caleb2love led UNC to the National Championship Game in vault 🔥 from Jordan Brand.

In the first year of NIL, Love and other collegiate sneakerheads have been rocking 👟 rotations only the pros could compete with.

A thread: 🧵👇 1) With NIL, Love and Duke’s @Pp_doesit are able to cash in on paid posts from Outback, JDSports, Bojangles + more.

These extra earnings help both hoopers stay fresh on and off the court.

🎥: @JDSports

Shaquille O’Neal has made a name for himself in the sports, entertainment and investment worlds.

On his 50th birthday, we review his storied rise.

A thread: 🧵👇
boardroom.tv/50-years-of-sh… 1) Today, @SHAQ turns 50 — and he is as relevant as ever.

His staying power over a decade removed from his Hall of Fame playing career is a marvel, but it isn’t an accident.

Shaq was playing the long game all along.

Let's dive in ⤵️
boardroom.tv/50-years-of-sh…

While the six NBA championship rings Michael Jordan won with the Bulls are priceless, @Heir_Company's "6 Rings" NFT collection has hit the market.

A thread: 🧵👇

boardroom.tv/michael-jordan… 1) HEIR Inc., created by MJ and his son Jeffrey, made waves by launching its first NFTs via @MagicEden_NFT, Solana’s leading marketplace.

Named after MJ’s 6 championships, HEIR’s 6 Rings collection sold out its 5,005 allotment — half the 10,010 total.

Earlier this month, Prada & Adidas made headlines by leaning into an environmentally friendly ethos for their latest capsule collection.

Now, the two brands are taking their partnership to the world of Web3 with their first collaborative NFT.

A thread 👇
boardroom.tv/prada-adidas-c… 1) Built on Polygon’s blockchain, this user-generated NFT art project, dubbed Adidas for Prada Re-Source, leverages the recent Re-Nylon collection through crypto by co-creating a large-scale digital artwork piece.

New Balance is best known for its old school approach to footwear, despite the forward-thinking nature of its name.

So you’d be forgiven for thinking the company wouldn’t be ready to join the metaverse.

But you’d be wrong. 🚀

A thread: 🧵👇
boardroom.tv/new-balance-me… 1) Per @JoshGerben, the brand has filed three trademark applications that seem to indicate a future in Web3, with plans to sell virtual shoes, clothing, and equipment — making them yet another footwear company to do so.

https://twitter.com/i/status/1483455108155420677

.@JHarden13 has teamed up with @ArtofSport to release Defy — his first signature fragrance.

The 9x All-Star named the fragrance as a homage to AoS co-founder Kobe Bryant, who debuted the brand's only other fragrance in 2019.

A thread: 🧵👇
boardroom.tv/james-harden-d… 1) Harden was inspired by his journey as an athlete and the desire to create a special ode to the Black Mamba.

To do so, he spent much of 2021 working on the fragrance’s name, bold purple packaging, and notes that include sandalwood, fresh green, and musk.

At the end of 2020, @EmmaRaducanu was ranked No. 343 in the world. An impressive run capped with a U.S. Open victory vaulted the 19-year-old into the top 20.

Off the court, many predict she will become the first-ever female athlete to become a billionaire.

A thread: 👇👇 1) Her improbable success in some of the year’s biggest tournaments at such a young age made her one of the most popular names in the sport.

As the wins came, so did the fans.
boardroom.tv/emma-raducanu-…

Following in the footsteps of the success of @nbatopshot, the @PGATOUR is setting up to tee off its own NFT platform.

Boardroom dove in on the details.

A thread 👇👇

boardroom.tv/pga-tour-nft-b… 1) A quick review of some elite golfers who dabbled in NFTs in the last year:

- @b_dechambeau was the first golfer to mint an NFT in March

- @TigerWoods teamed up with @Autograph - where he’s also on the advisory board - for a limited 10k mint

The athleisure industry has grown over 80% in the last year, netting a market valuation of $284 billion and putting it on track to be a half-trillion dollar business.

We dive into the numbers & trends that define the business of comfort.

A thread 👇👇
boardroom.tv/state-of-athle… 1) The expansion of the industry has allowed athletes like @Simone_Biles and @mPinoe to collaborate with brands such as @Athleta and @Nike on their own terms, creating diverse products in an otherwise restricted space.

The @NBA’s Sneaker King is selling his soles for a good cause. Now you can cop a pair of one of PJ Tucker’s prolific sneaker collection with a portion of proceeds to benefit @Soles4Souls.

A thread 👇👇
boardroom.tv/pj-tucker-snea… “eBay was the perfect place for me to unload some of my rare, player editions, and game worn pairs,” he said. “eBay is now helping me give true sneakerheads an opportunity to get crazy sneakers they don’t normally have access to,” Tucker said.

This week's newsletter in partnership with @Stocktwits

Athletes Leading Investment Trends:

Back in 2013, Kobe Bryant made headlines when he partnered with Jeff Stibel to launch his own venture capital firm, Bryant Stibel.

THREAD ⬇️ In the years since, it's become standard for professional athletes to have their own investment businesses or to have brand equity included as part of more traditional endorsement deals. Why has the VC world drawn in so many athletes?