Boardroom Profile picture
Apr 4 6 tweets 4 min read
Tonight, Caleb Love will likely rock Air Jordan 11s in the #NationalChampionship.

This season, the Tar Heel guard has rotated numerous colorways of the patent leather classic.

Both the shoe and the school go way back.

A thread: 👟👇
1) In 1993, Nike signed UNC to a 5-year endorsement deal worth $4.5 million.

Soon, All-Star alumni Michael Jordan modeled their new Nike uniforms in a campaign for Foot Locker.
2) On January 31, 1996, the Tar Heels hosted Duke for an instant classic that came down to one point.

Both Jeff McInnis and Antawn Jamison wore the “Columbia” Air Jordan 11 prior to release, defeating Duke in the latest launch from Mike.
3) Years later during the 2000-01 season, Tar Heel hoopers such as Joe Forte, Jason Capel, and Julius Peppers put the “Concord” Air Jordan 11 Retro to work — reigniting the flame for the patent leather pair.
4) By the mid-2010s, @tpinsonn put the retro Air Jordan 11 back into rotation at Chapel Hill.

He famously cut down the nets in ‘17 wearing the “Cool Grey” classic and still plays exclusively in the AJ11 as an NBA vet.
5) This season, @caleb2love continues the legacy, rocking retro Air Jordan 11s throughout the entire tournament.

More on the business and branding behind the Jumpman and @UNC_Basketball from @ianstonebrook: 👟⤵️
boardroom.tv/air-jordan-11-…

• • •

Missing some Tweet in this thread? You can try to force a refresh
 

Keep Current with Boardroom

Boardroom Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!

PDF

Twitter may remove this content at anytime! Save it as PDF for later use!

Try unrolling a thread yourself!

how to unroll video
  1. Follow @ThreadReaderApp to mention us!

  2. From a Twitter thread mention us with a keyword "unroll"
@threadreaderapp unroll

Practice here first or read more on our help page!

More from @boardroom

Apr 5
The Kansas Jayhawks are your 2022 NCAA Men’s National Champions.

20 years ago, they were almost a @Jumpman23 school.

A thread: 🧵👇
boardroom.tv/kansas-jayhawk…
1) Roy Williams and Michael Jordan have a relationship that dates back 40+ years.

As an assistant at UNC, Williams helped discover Jordan during his days at Laney High.

MJ became an NBA star and Roy became Kansas' coach.

The two remained friends, forever tied to Dean Smith. ImageImageImage
2) By 1997, Kansas was a Nike school and MJ had unveiled the Jordan Brand.

That year, schools such as Cal, NCA&T, St. John’s & Cincy became Jumpman programs.

In 1999, North Carolina joined the Jordan Brand.

By most measures, Kansas was supposed to be next. Image
Read 6 tweets
Apr 3
Last night, @caleb2love led UNC to the National Championship Game in vault 🔥 from Jordan Brand.

In the first year of NIL, Love and other collegiate sneakerheads have been rocking 👟 rotations only the pros could compete with.

A thread: 🧵👇 Image
1) With NIL, Love and Duke’s @Pp_doesit are able to cash in on paid posts from Outback, JDSports, Bojangles + more.

These extra earnings help both hoopers stay fresh on and off the court.

🎥: @JDSports
2) 20 years ago, it was a different world.

In the early ‘00s, @MrDanielEwing rocked retro Jordans & Air Pennys for nationally televised games.

“There wasn’t the SNKRS app. You could go to the mall and you might find some gems. If you had the bread ... you’d grab a pair or two.” Image
Read 9 tweets
Mar 6
Shaquille O’Neal has made a name for himself in the sports, entertainment and investment worlds.

On his 50th birthday, we review his storied rise.

A thread: 🧵👇
boardroom.tv/50-years-of-sh…
1) Today, @SHAQ turns 50 — and he is as relevant as ever.

His staying power over a decade removed from his Hall of Fame playing career is a marvel, but it isn’t an accident.

Shaq was playing the long game all along.

Let's dive in ⤵️
boardroom.tv/50-years-of-sh…
2) Tiger Beat

➖1989: Named Texas Mr. Basketball
➖1991: Led NCAA in Rebounding
➖1991: Named AP Player of the Year

In 1989, SHAQ made his first big investment at the age of 18. He enrolled at Louisiana State University — effectively banking on himself.
Read 8 tweets
Mar 4
While the six NBA championship rings Michael Jordan won with the Bulls are priceless, @Heir_Company's "6 Rings" NFT collection has hit the market.

A thread: 🧵👇

boardroom.tv/michael-jordan…
1) HEIR Inc., created by MJ and his son Jeffrey, made waves by launching its first NFTs via @MagicEden_NFT, Solana’s leading marketplace.

Named after MJ’s 6 championships, HEIR’s 6 Rings collection sold out its 5,005 allotment — half the 10,010 total.
2) People lucky enough to land a 6 Rings NFT are expected to get additional utility in “huddles,” which will grant them some form of access to NBA legends and current players, as well as exclusive merchandise.
boardroom.tv/michael-jordan…
Read 7 tweets
Jan 20
Earlier this month, Prada & Adidas made headlines by leaning into an environmentally friendly ethos for their latest capsule collection.

Now, the two brands are taking their partnership to the world of Web3 with their first collaborative NFT.

A thread 👇
boardroom.tv/prada-adidas-c…
1) Built on Polygon’s blockchain, this user-generated NFT art project, dubbed Adidas for Prada Re-Source, leverages the recent Re-Nylon collection through crypto by co-creating a large-scale digital artwork piece.
2) Fans of both brands are asked to contribute their own photographs to the Polygon network with 3,000 pieces set to be minted individually as NFTs.

From there, the chosen photos will be compiled and reimagined as tiles by digital artist Zach Lieberman to make one massive NFT.
Read 8 tweets
Jan 19
New Balance is best known for its old school approach to footwear, despite the forward-thinking nature of its name.

So you’d be forgiven for thinking the company wouldn’t be ready to join the metaverse.

But you’d be wrong. 🚀

A thread: 🧵👇
boardroom.tv/new-balance-me…
1) Per @JoshGerben, the brand has filed three trademark applications that seem to indicate a future in Web3, with plans to sell virtual shoes, clothing, and equipment — making them yet another footwear company to do so.
2) Other fashion/apparel brands that have announced their entry into the metaverse:

@Adidas
@Nike
@PUMA
Read 6 tweets

Did Thread Reader help you today?

Support us! We are indie developers!


This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3/month or $30/year) and get exclusive features!

Become Premium

Don't want to be a Premium member but still want to support us?

Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal

Or Donate anonymously using crypto!

Ethereum

0xfe58350B80634f60Fa6Dc149a72b4DFbc17D341E copy

Bitcoin

3ATGMxNzCUFzxpMCHL5sWSt4DVtS8UqXpi copy

Thank you for your support!

Follow Us on Twitter!

:(