Tweet

This Thread may be Removed Anytime!

Twitter may remove this content at anytime! Save it as PDF for later use!

More from @social_savannah

Savannah Sanchez | UGC | TikTok Ads

@social_savannah

Jan 28

Here are 5 ad creative hooks you can copy from me to improve your TikTok ad performance!

Start your ad showing the product on the website, then show how it looks in real life!

Ad for my client Fabletics ⬇️

#2 Show the product on a table in golden-hour lighting

Ad for my client Bask ⬇️

#3 Demonstrate the problem with both the visuals and text overlays

Ad for my client Base ⬇️

Read 5 tweets

Savannah Sanchez | UGC | TikTok Ads

@social_savannah

Jan 12

80% of my business is UGC content creation.

20% of my business is media buying services.

1 year ago, that % was flipped.

Media buying is nothing without a supply of great ad UGC ads!

Here's how I did it and why...

I started offering UGC as a service when I realized that most influencer marketing agencies/platforms suck.

The problem with working with influencers is that they have no idea of what makes a good ad.

I have a unique vantage point because I have access to SO many ad accounts.

I realized that good UGC ads simply just follow formulas.

Capture attention in the first 3 seconds, demonstrate the product benefits, and have a genuine testimonial.

So I went on a hunt to find content creators/actresses who I could train on how to get the content I needed...

Read 7 tweets

Savannah Sanchez | UGC | TikTok Ads

@social_savannah

Dec 10, 2021

I never thought it was possible to be spending $500K+ a month on any other social channels than Facebook and Google (sorry Pin & Snap).

TikTok has quickly become the best channel right behind FB/Google for many brands.

The barrier to entry on TikTok is LOW. Here's some tips👇

No surprise here, the best audiences on TikTok are broad interest audiences and lookalikes.

No media buying hacks are necessary.

All you need is a simplified account structure and most importantly...

#1 A really great product

#2 Really great ads

(+ Kevin my dog/UGC king😋)

It has never been EASIER to get good ad inspiration for TikTok ads.

TikTok's top ad library is a gold mine.

You don't have to be a marketing genius to recognize what sets apart the good ads from the bad ads.

The hardest part is always the execution.

ads.tiktok.com/business/creat…

Read 8 tweets

Savannah Sanchez | UGC | TikTok Ads

@social_savannah

Jun 9, 2021

You: Have an awesome brand, knows that having great creatives is the key to scale, and is looking for new ads each week for Facebook, Snapchat, Youtube, and TikTok.

Me: Can provide you brand new filmed, edited ads for your paid social channels on a WEEKLY basis!

/ THREAD /

Step 1: You ship me and my content creators your product & tell us the best things about it!

Step 2: We produce, shoot, and edit brand-new UGC in a matter of DAYS! Give us any revisions, and then you can launch them in your ad accounts.

Read 7 tweets

Savannah Sanchez | UGC | TikTok Ads

@social_savannah

Apr 6, 2021

Don't make ads, make TikToks! As a brand owner or agency, you know it's not THAT easy. There are plenty of trends that brands can take full advantage of for advertising or organic purposes. Here are FIVE top (current) trends that brands should be creating content around:

#1 Green Screen Eyes and Mouth is an effect in the TikTok platform that allows you to put a face on essentially anything. Most videos with this feature incorporate humor. It looks very organic and is great for brands that may not have abundant video content.

PS: We made this ad!

#2 Product Tutorials: you can never go wrong with showing someone how to do something. #FoodTikTok is a huge community and recipes fall into this category. Show your audience how to make something amazing with your product.

PS: We made this ad!

Read 6 tweets

Savannah Sanchez | UGC | TikTok Ads

@social_savannah

Jun 26, 2020

It's been my personal mission over the last year to share the best paid social advice via my Twitter, Facebook Group, and now my Youtube.

You shouldn't have to pay for a course to get great content.

I just released 5 new videos that will teach you how I approach Facebook ads: