Here are 7 powerful human biases that every marketer should know about.
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Social Proof bias
We are unconsciously influenced by other people.
People look to others when they are unsure of the correct way to behave.
That’s why reviews, quotes from customers, brand partner logos, and influencer marketing all work.
We are unconsciously influenced by other people.
People look to others when they are unsure of the correct way to behave.
That’s why reviews, quotes from customers, brand partner logos, and influencer marketing all work.
Confirmation bias
We have a tendency to search for and interpret information that matches with our existing way of thinking.
We love to rationalize a purchase after we’ve bought.
We have a tendency to search for and interpret information that matches with our existing way of thinking.
We love to rationalize a purchase after we’ve bought.
Primacy Effect bias
We have a tendency to remember the first piece of information we encounter better than information presented later on.
This is why first impressions matter in marketing.
This is why the first feature or the hook you write is so important.
We have a tendency to remember the first piece of information we encounter better than information presented later on.
This is why first impressions matter in marketing.
This is why the first feature or the hook you write is so important.
Loss Aversion bias
We tend to weigh losses more heavily than gains.
For example, the feeling of frustration over losing $1,000 is generally much more intense than the feeling of happiness one would have over gaining the same amount.
That’s why scarcity works so well.
We tend to weigh losses more heavily than gains.
For example, the feeling of frustration over losing $1,000 is generally much more intense than the feeling of happiness one would have over gaining the same amount.
That’s why scarcity works so well.
The IKEA Effect bias
We tend to value an object more if we make (or assemble) it ourselves.
- Give customers an option to customize your product
- Ask customers for feedback, input, and ideas
- Get people to interact with your product
We tend to value an object more if we make (or assemble) it ourselves.
- Give customers an option to customize your product
- Ask customers for feedback, input, and ideas
- Get people to interact with your product
Bandwagon Effect bias
We have a tendency to conclude that something must be desirable because other people desire it.
For example,
- #tiktokmademebuyit trend on TikTok.
- Stating how many people use your product or subscribe to your newsletter
We have a tendency to conclude that something must be desirable because other people desire it.
For example,
- #tiktokmademebuyit trend on TikTok.
- Stating how many people use your product or subscribe to your newsletter
That's a wrap!
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