Continuing my look back at NIN's #YearZero for its 15th anniversary with one of my favorite music photo shoots I've ever done, 2007 promotional photos of Trent Reznor for the album. 🧵 1/ 
We wanted an aesthetic that felt like it put TR into the dystopian world and vibe of Year Zero, so I used a long “paparazz” lens and shot him from a distance, to give a paranoid feeling of being surveilled. 2/
For this shoot we just took an afternoon off from rehearsals and drove around an empty industrial part of London, just Trent and a stylist and me, no lighting or crew or anything, and stopped to take shots at any interesting backdrops we spotted, using only natural light. 3/
Sometimes the right idea, the right setting, and a camera are all you need for a light, fast, creative shoot with great results - my favorite kind. 4/
One more shot, of Trent walking past a billboard in London, one of two huge in-world #YearZero street art pieces (the other in Los Angels) that appeared during the ARG, and contained clues for the game. Artwork by 42 Entertainment's art team. Full size: nin.wiki/images/7/75/Lo… 5/
The great Johnny Rodriguez, 42’s VP of Visual Design, and his team, with art direction input from Alex/TR/me, was responsible for a lot of the street art/resistance aesthetics in the ARG, including the murals and the AIR flag logo & gun/cross logo: 42entertainment.com/team/johnny 6/
https://twitter.com/caberrations/status/1516942525621227522
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