Here are 9 mental errors that could be killing your marketing growth and costing you customers:
Decision-making is hard work
Our brains don't like thinking hard and so we use shortcuts to decide faster
Sometimes these shortcuts lead us to misinterpret the world around us
Recognizing these mental errors can make you a better marketer (and human)
So let’s get into it...
1. Loss Aversion
People want to avoid losses
The pain of losing something is 2X more powerful than the pleasure of gaining
In marketing, loss aversion can lead us to desperately try to do everything ourselves rather than hiring experienced people because we fear losing money