“The Customer Whisperer” / I’ll help you figure out why people buy so you can market smarter / Founder @customercampco
15 added to My Authors
Aug 5 • 17 tweets • 5 min read
7 lessons I’ve learned on my way to 75,000 Twitter followers...
(Plus 5 cautionary tales that no one tells you)
Everyone says you should build an audience
Many share their tips on how to do it
Few share the pitfalls of having an audience
I’ll share it all, starting with the lessons I’ve learned...
Aug 2 • 10 tweets • 3 min read
Do you want to grow your Twitter following but hesitate to post your ideas because of what people might think of you?
Read this:
Growing a Twitter audience is one of the best things I’ve done for my business
I started posting consistently in 2019 and two years later...
My Twitter following saved my ass
I had a new baby, my husband had emergency spinal surgery, and I suddenly had <2 hours a day to work
Jul 29 • 11 tweets • 3 min read
65% of businesses are making the same HUGE mistake
It’s costing them time, money, and possibly even millions in sales
Are you one of them?
The mistake: not talking to customers
The world’s fastest-growing businesses aren’t just data-obsessed—they’re customer-obsessed
And with good reason
Studies show that teams that invest in ongoing customer research grow 2-3X faster
Yet 65% of teams AREN’T doing it
Why not?
Jul 28 • 13 tweets • 5 min read
The counterintuitive marketing strategy that drives record-breaking sales (and drives perfectionists crazy):
Imagine this...
You arrive at a job interview dressed to impress
The interview starts and you’re nailing it, but just as you’re wrapping up, you spill coffee all over yourself 😬
This is every perfectionist’s nightmare, right?
But then something surprising happens...
Jul 21 • 17 tweets • 5 min read
If you don’t know who your competitors are... you’re f#cked
Yet so many businesses get this all wrong
Here’s why:
Many business leaders have an oversimplified view of the competitive landscape
They think about it from their own point-of-view—not from the customer’s
In other words, they don’t know who they *really* compete with in the customer’s mind
Jul 15 • 12 tweets • 3 min read
7 psychology-backed tips to be more persuasive:
Every day smart, hard-working people—people like you—pitch brilliant ideas to their clients or teams...
That immediately get shot down *whomp whomp*
If you want to wow your team and earn their trust, keep reading...
Jul 6 • 17 tweets • 6 min read
12 pricing psychology tips to help you sell more stuff:
Before we dive in...
1. What you’re about to learn is powerful—use it for good (ie. to sell great stuff that actually helps people)
2. If you read this post all the way to the end, there’s a surprise for you 🎁
Ok. Let’s get into it...
Jun 28 • 15 tweets • 4 min read
I did 300 customer discovery interviews before launching my tech company
We still managed to build the wrong thing
5 big mistakes that people (including me) make when interviewing buyers:
I believe 1:1 customer interviews are extremely powerful
My whole business is about helping teams to better understand buyers so they can market smarter
But I wasn’t always a research nerd—I used to be a research skeptic
Turns out I’d been doing interviews all wrong...
Jun 24 • 5 tweets • 2 min read
You've heard of "social proof", right?
Humans look to others for guidance when we make decisions
But have you heard of "social doubt"?
Social doubt—sometimes also called "negative social proof"—is the opposite of social proof
Instead of making people feel assured about their purchase, like social proof, social doubt makes them question it...
Jun 20 • 14 tweets • 5 min read
9 mental errors that could be costing you customers (and you don't even know it):
Decision-making is hard work
Our brains don't like thinking hard and so we use shortcuts to decide faster
Sometimes, these shortcuts leads us to misinterpret the world around us
Recognizing these mental errors can make you a better marketer (and human)
So let’s get into it...
Jun 14 • 14 tweets • 5 min read
It took 12 long months to get our first 3000 newsletter subscribers
We’ve added 4000+ subscribers in the last 9 weeks
Here’s what changed:
A quick caveat...
I’m not really an expert on newsletter growth
I’m learning as I go and there’s plenty that we could do better
But Why We Buy has attracted 11,539 readers and was named as one of the top marketing newsletters by @Forbes
These 6 tips helped us get here...
Jun 9 • 13 tweets • 4 min read
Everyone wants to be a better copywriter
But most people are going about it all wrong
Here’s why:
You can study the world’s best conversion copywriters
There’s lots to learn by analyzing their work
But few will tell you their dirty little secret...
Jun 9 • 4 tweets • 2 min read
I quietly launched a new product yesterday...
I shared it with a very small segment of my email list and got 82 new customers in 24 hours
Here’s how:
I mined online reviews and testimonials for insight before:
→ Designing the product
→ Writing the sales page (which is converting at 18%!)
→ Crafting the promo emails
Wanna learn more about review mining?
Luckily for you...
Jun 2 • 14 tweets • 7 min read
In the past 12 years, I've read 100s of business books
90% of them are overhyped
But if you wanna learn *why people buy* so you can market smarter...
These 11 books are worth your time:
1: Influence: The Psychology of Persuasion, @RobertCialdini
Cialdini explains how to get people to say "yes" using the principles of influence:
• Reciprocation
• Commitment and Consistency
• Social Proof
• Liking
• Authority
• Scarcity
• Unity (newly added in 2021)
May 31 • 12 tweets • 3 min read
How to stay motivated (according to science):
Scientists define motivation as “a general willingness to do something”
James Clear describes it better saying motivation appears when, “At some point, the pain of not doing it becomes greater than pain of doing it”
We’re sparked into action when we envision a better future...
May 12 • 16 tweets • 9 min read
You know social proof drives sales
But if you think you can slap a few testimonials or logos on your website and call it a day... you’re missing out
12 crafty ways to use social proof from the pros:
Before we dive in, let’s cover the basics:
When evaluating people and products, we look to others for “social proof” that they’re trustworthy
But publishing on your own channels only goes so far, right?
If you’re hunting for new ways to get your awesome content in front of your ideal audience
Read on…
“Creators” are on the rise in B2B
Hubspot is spending big bucks to partner with the podcasters their audience already loves
Morning Brew and Workweek are hiring smart people to spend their whole day creating—tweeting, podcasting, memeing, etc.
Why invest in Creators?
Apr 27 • 9 tweets • 2 min read
“Sell people what they *want* and then give them what they *need*.”
How does that phrase make you feel?
If you’re anything like me, maybe it made you cringe. I certainly used to feel that way…
But then I reframed my thought process…
People buy products because they want a specific outcome
Typically they’ve tried multiple other solutions in an effort to get the job done and those solutions somehow fell short
They want outcomes—typically with minimal effort
That’s where you come in…
Apr 25 • 18 tweets • 7 min read
The best marketers are customer-obsessed
Here are 6 free tools to help you better understand your audience and market smarter (even if you’re not techie) 👇
Let me preface this by saying that if you really, REALLY wanna understand what works with buyers, you should
*Wait for it*
Talk to actual buyers
Buyers are the best source of contextual insights. Period.
That said, if ya need a quick hit of inspiration these tools can help...
Apr 12 • 5 tweets • 4 min read
The world is funny sometimes
Yesterday I was telling @nathanbarry about how one mention from @amandanat led to 10K new followers
Then last night @heyeaslo mentioned me in a viral thread and today I woke up to 2000+ new followers—wow!
Thank you, Easlo 🙏
Hi, New Friends! 👋
Since you may be new here, I tweet about:
> Actionable Customer Research
> Buyer Psychology
And how you can use both to Market Smarter
On that note...
Apr 11 • 10 tweets • 2 min read
Every day 1000s of marketers pitch brilliant ideas to their clients or teams...
That immediately get shot down *whomp whomp*
Here are 8 psychology-backed hacks to make your pitch more persuasive:
1. Recency Bias
*When* you present your idea matters
If your pitch is one of several ideas they’ll hear in sequence—like during a team meeting or pitching your agency—try to present last
People tend to remember what they heard most recently or first (the middle is a blur)