What do Codie Sanchez, Gary V, and Simon Sinek have in common?

On the surface, not much...

Codie started in private equity before buying laundry mats. Gary helped grow his parents' wine store. Simon owned a small marketing firm.

But they all cracked the same code... They each developed an "ownable idea" that fuelled their breakthrough.

→ Simon convinced business leaders to "Start With Why"

→ Codie inspired contrarian thinkers to "Buy boring businesses"

→ Gary changed how people made content with his mantra, "Document. Don't create."

My newsletter is read by 72,648 people and was named one of the top marketing newsletters by Forbes

I use these 7 buyer psychology tips to write emails people *actually* wanna read 👇 Before we dive in, there’s one thing you have to promise you’ll *never* use

Clickbait

Because nothing will kill trust (and eventually kills your open rates) like clickbait

Got it? Good. Let’s get to it!

I run a $745K/year business with 0 full-time employees.

Here are 6 lesser-known tools I use to get sh*t done and sell more stuff: This isn’t one of those threads where I’ll share the same 6 tools everyone always talks about

These are tools that you either:

A) Haven’t heard of
B) Hadn’t considered using this way

Ok. Let’s dive in...

We launched Wallet-Opening Words on January 28th and it’s already generated $78,390 in sales

Here are 4 *science-backed* tactics we used in the launch

(You'll wanna bookmark this) Before we dive in...

Selling digital products ain’t easy money

(Despite what gurus say)

Having a great product isn't enough—you've gotta cleverly package and promote your product so people understand its value

Here are 4 tactics we used & why they worked (backed by science):

We’re all biased

Here are 9 mental errors that could be killing your marketing growth and costing you customers: Decision-making is hard work

Our brains don't like thinking hard and so we use shortcuts to decide faster

Sometimes these shortcuts lead us to misinterpret the world around us

Recognizing these mental errors can make you a better marketer (and human)

So let’s get into it...

Have you heard of the priming effect?

Understanding this behavioral glitch is key if you want to make a great first impression.

So here's the gist: Our current environment affects how we perceive experiences, brands, and even other people.

Behavioural scientists call this “the priming effect”

And it's powerful.

Do you love being ignored?

You're in luck—the Ignorable Challenge is here

We put up billboards in remote places all over the world with tips to help you become *ignorable*

(Although if all goes well, these billboards will never be seen)

Here's the 1st tip Tip 2/ Wait until a post is perfect before you publish

When you set an impossibly high bar for content quality, you'll never publish anything...

Which means you'll never get seen

A perfect way to be ignored

Big booties are everywhere

And if you’re Kim Kardashian, that’s a BIG problem 🍑 😭

Let me explain... To understand the impact Kim Kardashian’s booty has had on society, we’ve gotta go back in time...

The year was 2006

Kim K was still unknown and the “IT girls” of the day were women like Paris Hilton and Lindsay Lohan

*Thin* was VERY in

Many famous women looked like this:

7 un-ignorable April Fool’s Day campaigns to inspire you: April 1st is a special day for marketers

It’s the only day when we can pitch downright weird campaigns and the boss might actually say yes

But the best marketers know weirdness only gets you so far—you’ve gotta sell stuff too

Let’s explore 7 smart 🧠 April Fool’s campaigns:

Wanna grow your audience?

Here are 4 common audience-building tips you should avoid like the plague

(And what to do instead) A quick caveat:

Building an audience is f*cking hard

(Anyone who says otherwise is just trying to sell you something)

But it doesn’t have to feel so impossible

Watch out for these 4 common bits of bad advice that keep you stuck...

We just moved into a new house and you won't believe what I found in my attic... You're reading this tweet right now because I used an "open loop" to hook you and create mental tension

Open loops capture attention and keep people engaged

When used correctly, people will keep scrolling or click on your post or ad

OK. But what did I really find in my attic?

My little one-person business made $127,305 in January

How? Subtraction 👇 When faced with a business challenge—like how to grow revenue—our default reaction is often to *add* stuff

We add:

> New tactics
> New products
> New team members
> New marketing channels

I used to do this constantly too...

Marketing is applied psychology

Changing just one word or image can have a massive impact

Here are the top 16 concepts marketers need to know: Before we dive in...

1. What you’re about to learn is powerful—use it for good

2. If you read this post all the way to the end, there’s a surprise for you 🎁

How I made $14,950 in 57 minutes with 2 emails and a Google Doc: I’ve teamed up with @GrowthTactics to create the Un-ignorable Challenge

But rather than build it and hope people wanted it... we pre-sold 50 early bird seats to test demand last month

We sold out in under an hour

Here are 7 psychology-backed tactics we used to drive sales:

A year ago, my husband needed major surgery and I was unexpectedly thrust into:

• Being a new mom
• An entrepreneur
• The primary breadwinner

Fast forward to today:

• I did $400k in sales this year
• I’m ready to crush my 2023 goals

Here are my top 3 lessons from 2022: Before we dive in...

1. I’ll share what worked for me. It may not all be a fit for you, but there are lessons worth learning

2. If building an audience on Twitter or monetizing your newsletter is part of your goals for 2023, read this to the end—there’s a surprise for you 🎁

Competition is fierce today

How can you avoid losing customers to competitors?

It’s time to get in the holiday spirit—let me show you... Studies show that delight—not satisfaction—is what drives brand loyalty

In the battle to retain customers...

The world’s best brands are constantly looking for ways to surprise and delight their buyers

Here's 6 examples of truly delight holiday campaigns:

Which of these two headlines would you click on?

A) “10 Ways to Improve Your Productivity with Our Coffee Alternative”
B) “10 Ways You’re Ruining Your Productivity By Drinking Coffee”

If you chose B, there’s a reason (and ignoring it could kill your CTR)

Let’s explore it 👇 Humans are wired to pay attention to negativity

And our negativity bias makes sense because ignoring negative messages can be dangerous

In my first tweet, I warned that ignoring this thread could “kill” your click-through rate

And as you’ll see, I wasn’t joking...

I've grown my LinkedIn following to nearly 35,000 in ~6 months

I was named one of the top 200 creators on LinkedIn by Favicon last month and one of the top 10 fastest-growing accounts this month

Here's my 2-step strategy for LinkedIn growth (part 2 is the most important): Step 1: I spent 2+ years writing tweets and newsletters before I began publishing on LinkedIn regularly

I knew what kind of content my audience liked so I could cherry-pick the best stuff to rework/remix for LinkedIn

Because I already had a backlog of content, part 1 was easy

Just hit “send” on the launch email

Feeling very…

https://twitter.com/KateBour/status/1597230327981711361

Update: we've sold more than 1/2 the early bird spots in 30 mins. I'd check your inbox sooooon.

It’s Friday night

I just got baby V tonight, I poured a tall glass of wine, and now it’s time for my guilty pleasure…

Analyzing all the Black Friday emails in my inbox to see who brought the 🔥 (and who was 💩) First 🔥 winner of the night comes from @CXLdotcom

Rather than trying to cash in on people’s fears around the recession to sell more stuff, CXL offers FREE access to career-enhancing training for anyone impacted by layoffs

Well done, CXL crew

10 un-ignorable Black Friday campaigns that you may have missed: Black Friday is tomorrow…

Most brands will settle with the same old boring discounts they do every year

But the best brands know how to break the mold, delight their customers, and sell lotsa of stuff (or intentionally none)

Here are 10 of my all-time fav BFCM campaigns: