New @Wix SEO Update🚨

You can now customize Structured Data for SPECIFIC dynamic pages (i.e. blog, product, course pages, etc.)!

(Previously you could only add custom markup at the page TYPE level for such pages- i.e., all blog pages - unless you used our dev tool).

#WixSEO
If you want to do away with the out-of-the-box markup we create on these kinds of pages for a SPECIFIC page you can just click to remove the markup.
Again, you can now EITHER bulk create/edit markup at the PAGE TYPE level (via our SEO Patterns Tool - see image)

OR

Custom set whatever markups you want for a SPECIFIC page (talking about dynamic pages such as blogs, products, etc. -static pages have been like this for a bit)
Meaning, if you have 1000000 product pages and want to leave the out-of-the-box markup we create on all but ONE of those pages or add another markup for just ONE of those pages you now CAN without having to use our dev tool Velo.
Another great job by the team (@Netanel @Ehoobi @MosheMayafit @acecohen2012 etc, etc, etc)

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More from @MordyOberstein

Apr 28
I really like tools like @AlsoAsked (or @semrush's topic research tool is a personal fave as well) bec they give you the info you couldn't get without a tool but at the same time put you in a position to use the ol' noggin a bit.

Here's an example of what I mean 🧵 Image
For the KW "Is a floral business profitable" you could take the 4 questions & write a post about each or plop em into an FAQ or a whole buncha diff things.

Or, you could profile what those questions mean - as in - what is the intent of a person who would ask such a question?
Take Q1 - What do florists do with unsold flowers?

Again, you could research & answer that question or you could create a HEAP of content around the deeper Q here:

🔥How do you keep profits up when so much inventory goes to waste (since flowers don't last forever)?
Read 6 tweets
Jan 4
Do you know why the funnel is messy?

It's because the way we learn is messy!

As SEOs we're almost conditioned to think that people search for something - they get the answer and they're on their way.

Not so fast... 🧵
Questions that are satisfied with a linear answer are a very limited subset of what's considered the acquisition of knowledge.

That's not how knowledge is constructed, generally.
Not to go all Piaget on you, but people create schemes. We need multiple pieces of content from multiple vantage points dealing with multiple topics and subtopics to have a sense of familiarity with something - to create a scheme.
Read 11 tweets
Jan 3
1 of the things that's not typical about the 'COVID SERP' is how well it goes "vertically" into the topic.

It breaks down the subtopics that comprise the overall topic so that exploring it is easy.

This is NOT how Google normally rolls & I think it's imp to keep in mind

🧵 Image
The Knowledge Graph & SERP are very "horizontal" -

Take Oprah - yeah you get some context in the overview, news, and education tabs - but we're not really getting into who she is here.

What's really happening is... Image
The SERP is giving you horizontal entry points - access points into associated assets...

This doesn't ESSENTIALLY give context to the entity or topic per se ImageImage
Read 6 tweets
Dec 20, 2021
Landing pgs can’t just be shlock. There has to be content that informs so that users can make an educated buy

The upshot is commercial/transactional queries bring up Featured Snippets

Here’s how to see if Google is going Featured Snippet for landing page content w. @Semrush 🧵
Step 1: Take a competitors site (or your own) and throw it into the Organic Research Tool

Step 2: Move the “Positions” tab
Step 3: Once on the “Positions” Tab click the SERP Features filter…. Select “On SERP” and then “Featured Snippets” -

- This will pull up all of the KWs where the domain ranks AND where there’s a Featured Snippet on the SERP!
Read 8 tweets
Nov 1, 2021
BIG ANNOUNCEMENT!

Now inside of @semrush... Keyword Intent!

Wherever KW data exists... break it down and even FILTER by intent!
Analyze a domain according to the number of KWs ranking per intent!
It's in the KW Gap... so you can see which intents you rock and which intents the competition holds onto!
Read 6 tweets
Jun 10, 2021
The June 2021 Core Update is an "odd" one. Very unique patterns & behavior.

In fact, it's been really hard to find any considerable patterns, etc.

But here's one case I stumbled on that is just... beautiful.

<<Thread>>
Here are the ranking patterns for the pages in the above Tweet. Image
Read 17 tweets

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