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Mordy Oberstein *Copy Nothing but Everything
Mordy Oberstein *Copy Nothing but Everything"
@MordyOberstein
Founder of @Unify_Branding Head of SEO Brand @Wix Husband/Dad - Steelers/Yankees Host: SERP's Up Podcast Brand Strategy | Brand Development | SEO
Aug 8, 2023 • 10 tweets • 3 min read
In honor of the SERP's Up Podcast hitting a whopping 50 episodes...

....we pulled out some of the best quotes from our article on how to rank a podcast on the SERP 🔥

Let's kick it off with @aleyda on the role syndicating a podcast on YouTube plays! Image As @JLWChambers says - on-page SEO for a podcast very much comes into focus (sometimes too much IMHO) Image
Sep 13, 2022 • 15 tweets • 5 min read
I don’t know if it’s me or if it’s something happening more often these days in general, but I’ve seen more & more of my pages on the SEO Rant site being crawled but not indexed.

So I made some changes. Lo & behold the pages are now indexed

Here’s what I found fixed my issues To start, the pages not indexed suffered from a problem:

The topics I cover can sometimes be super-niche. Take an interview I did with @DasfNYC

- We talked about learning SEO by building off what other SEOs have done in the past. Really niche.
Jun 21, 2022 • 15 tweets • 4 min read
Really interesting article @cwarzel!

theatlantic.com/author/charlie…

There are 3 parties that push the search engine ecosystem:

1. Google (duh)
2. Content creators/SEOs
3. Content consumers

I think there's a breakdown in the system causing an issue, & I don't think it's Google 😲🧵 Change to the ecosystem fundamentally requires all 3 to be in symbiosis. Currently, I think 2 out of 3 are and that’s why you see the discrepancy between what Google can do algorithmically & how people feel about the results.

What do I mean?
Apr 28, 2022 • 6 tweets • 2 min read
I really like tools like @AlsoAsked (or @semrush's topic research tool is a personal fave as well) bec they give you the info you couldn't get without a tool but at the same time put you in a position to use the ol' noggin a bit.

Here's an example of what I mean 🧵 For the KW "Is a floral business profitable" you could take the 4 questions & write a post about each or plop em into an FAQ or a whole buncha diff things.

Or, you could profile what those questions mean - as in - what is the intent of a person who would ask such a question?
Apr 27, 2022 • 5 tweets • 3 min read
New @Wix SEO Update🚨

You can now customize Structured Data for SPECIFIC dynamic pages (i.e. blog, product, course pages, etc.)!

(Previously you could only add custom markup at the page TYPE level for such pages- i.e., all blog pages - unless you used our dev tool).

#WixSEO If you want to do away with the out-of-the-box markup we create on these kinds of pages for a SPECIFIC page you can just click to remove the markup.
Jan 4, 2022 • 11 tweets • 3 min read
Do you know why the funnel is messy?

It's because the way we learn is messy!

As SEOs we're almost conditioned to think that people search for something - they get the answer and they're on their way.

Not so fast... 🧵 Questions that are satisfied with a linear answer are a very limited subset of what's considered the acquisition of knowledge.

That's not how knowledge is constructed, generally.
Jan 3, 2022 • 6 tweets • 2 min read
1 of the things that's not typical about the 'COVID SERP' is how well it goes "vertically" into the topic.

It breaks down the subtopics that comprise the overall topic so that exploring it is easy.

This is NOT how Google normally rolls & I think it's imp to keep in mind

🧵 Image The Knowledge Graph & SERP are very "horizontal" -

Take Oprah - yeah you get some context in the overview, news, and education tabs - but we're not really getting into who she is here.

What's really happening is... Image
Dec 20, 2021 • 8 tweets • 3 min read
Landing pgs can’t just be shlock. There has to be content that informs so that users can make an educated buy

The upshot is commercial/transactional queries bring up Featured Snippets

Here’s how to see if Google is going Featured Snippet for landing page content w. @Semrush 🧵 Step 1: Take a competitors site (or your own) and throw it into the Organic Research Tool

Step 2: Move the “Positions” tab
Nov 1, 2021 • 6 tweets • 2 min read
BIG ANNOUNCEMENT!

Now inside of @semrush... Keyword Intent!

Wherever KW data exists... break it down and even FILTER by intent! Analyze a domain according to the number of KWs ranking per intent!
Jun 10, 2021 • 17 tweets • 5 min read
The June 2021 Core Update is an "odd" one. Very unique patterns & behavior.

In fact, it's been really hard to find any considerable patterns, etc.

But here's one case I stumbled on that is just... beautiful.

<<Thread>> The keyword is "Commercial Truck Loans"

Here are the "Winners":

fastcapital360.com/business-loans…

fundera.com/business-loans…

& the losers:

firstcapitalbusinessfinance.com/commercial-tru…

thetruckersreport.com/financing-new/

lendingtree.com/business/comme…
Feb 5, 2021 • 4 tweets • 4 min read
Got a whole bunch of things to make sure I promote this week. I'm stuck between not promoting enough & over-promoting.

So I'm sticking it all in one thread

Marketers gotta marketers, sue me

1st up, new @SeoRant w. @gleepface on #SEO the community!

🚨theseorant.com/post/seo-commu… Next... @behindSEOs with @GregGifford & @ysilver

We asked Greg all the imp questions about life:

* Who is the best cyborg?
* Movie most in need of a reboot?
* Worst decade for music?

Check out our new YouTube channel 👇