melis.sol Profile picture
Apr 27 β€’ 6 tweets β€’ 5 min read
Missed out on @okaybears?

Graphic designer here trying to break down the genius of their branding and how to spot another branding play like this early on πŸ§΅πŸ‘‡πŸ»
1/5 Complimentary palette 🎨

-They made sure that the color palette they used would compliment the bg and traits. Looks easy on the eyes. You won’t see any ugly clashing colors here: Image
2/5 Consistent branded assets βœ”οΈ

-Branding 101–have a brand guide and stick to it. Notice how their use of fonts, colors, and logo look consistent all throughout their materials. They even included a blueprint fur trait from the blueprint on their website πŸ‘ŒπŸ» ImageImageImageImage
3/5 Storytelling πŸ“–

-Branding is all about being able to tell your story effectively to your audience to invoke a response. They do this well by world-building through art and consistent messaging. From their communication style, tone, and to their hashtags! #wagbo #weareokay ImageImageImageImage
4/5 Memorability 🧠

-Love that #OkayBears’ rare traits are unique from other #nft collections. They’re bringing something new to the community. No solana viper glasses here! πŸ‘πŸ» ImageImageImageImage
5/5 We’re seeing that branding is becoming more important in the new meta. You’re buying into an experience and a community when you buy a pfp and good branding is part of that. Shows that a project is putting in the effort.

What else do you think helped them catch hype? πŸ»πŸ‘ŒπŸ»

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