Trung Phan Profile picture
May 1, 2022 21 tweets 8 min read Read on X
In 2013, Dell Inc was a struggling PC and hardware firm. CEO Michael Dell took it private in a $25B buyout and turned it into an IT infrastructure + cloud giant (re-listing as Dell Technologies in 2018)

The $4B that Dell put up in the deal is now worth $40B.

Here's the story🧵 Image
We start in 1984, when @MichaelDell was a freshman pre-med student at University of Texas.

He was not a typical student: The 19yo launched a company called PC's Limited with $1k, selling computers (assembled from stock parts) from his dorm room. It was soon making $80k a month. Image
Apple's Macintosh was released in 1984. While Steve Jobs offered a pricy integrated PC, Dell provided a lower-priced options by:

◻️Going direct-to-consumer (order over phone)
◻️Offering made-to-order options which kept inventories low

Dell would drop out of school after 1 year. Image
In 1988, the company re-branded as Dell Computers and IPO'd at a market cap of $85m (for reference, Microsoft went public in 1986 @ $780m).

Dell was 23.

Dell Computers joined the Fortune 500 in 1992 and Dell -- at age 26 -- was the youngest CEO on the list (net worth = $300m+). Image
Boosted by online sales (which began in 1996), Dell Computers overtook Compaq to become the world's top PC seller in 2001.

Dell retired in 2004 but returned in 2007. In the following years, a host of devices (smartphone, laptops, Chromebook, tablets) took share from PCs. Image
From 2007 to 2012, Dell Inc. spent $14B on acquisitions to jumpstart its business amidst a saturated PC market (PC sales peaked in 2011).

Nothing worked: Dell Inc. stock lagged the NASDAQ for years.

Change was needed. And a plan came out of Michael Dell's family office (MSD). Image
MSD Capital takes its name from Dell's initials. The family office was formed in 1998 and managed his multi-billion dollar fortune including investments with PE firm Silver Lake.

In 2012, Silver Lake's Egon Durban pitched the idea of taking Dell private (to pivot the business).
In February 2013, Dell tried taking the company private at $24.4B (a 40% premium).

Investor Carl Icahn felt the offer was too low (pre-offer, Dell shares were trading 1/3rd of 5-yr highs) and fought the deal.

Dell finally won out in October 2013 w/ a $25B deal (he put up $4B): Image
Dell and Durban weren't done.

For years, Dell tried to acquire EMC, a giant data storage firm that owned an 81% stake in VMWare (a leader in cloud-computing and virtualization).

EMC was "in-play" for offers after Hewlett-Packard tried to acquire it. It was pricey, though: $65B.
Already coming off a huge leveraged-buyout, Dell had to find a way to finance the acquisition.

The solution: a tracking stock, which is a type of equity that "tracks" a division of a larger company.

To close the deal for EMC, Dell issued a tracking stock worth 53% of VMWare.
In a complicated transaction, Dell bought EMC (and its juicy VMWare stake) for $67B, the largest tech acquisition ever at the time.

The VMWare tracking stock saved Dell a $12B cash outlay. And Dell raised $50B in debt w/ VMWare as collateral. The deal closed in September 2016. Image
VMWare is a cash-printing machine. And after the deal, this was its ownership structure:

◻️53% in tracking stock (incl. Carl Icahn)
◻️28% for Dell/Silver Lake
◻️19% (stake not owned by EMC that was listed on NYSE)

In 2018, Dell made a move to buy out the VMWare tracking stock.
At first, Dell offered $9B from VMWare's balance sheet to buyout shareholders of the tracking stock at $0.60 on the dollar.

Icahn (again) fought back and the offer moved to $14B. To close the deal, Dell decided to bring the company public as Dell Technologies in December 2018.
At first, the re-listed Dell sold off. With a $50B+ debt pile, the market valued Dell <$0 based on its VMWare stake.

Dell said it would spin off the entire 81% VMWare stake and the market cheered it on. The deal closed last Fall.

The private turnaround has made Dell a fortune. Image
Before going private in 2013, Dell owned 16% of a PC maker. Now he owns:

◻️52% of Dell Technologies (a $100B revenue IT infrastructure business); stake = $19B
◻️43% of VMWare (a $12B revenue cloud business); stake = $21B

In 9yrs, Dell's investment has grown from $4B to $40B.
A key difference w/ Dell buying Dell Inc and Elon buying Twitter is debt: Dell Inc had the cash flow to support more of it.

Michael Dell personally put up 16% ($4B) of the $25B Dell deal. Elon may put up as much as 64% ($33.5B) of the $46.5B Twitter deal (huge skin in the game). Image
If you enjoyed that, I write business threads 1-2x a week.

Def follow @TrungTPhan to catch them in your feed.

Here's one you might like:
PS. Check out my Saturday newsletter too: trungtphan.com/subscribe/

(And here's a glorious Dell meme) Image
Had to write this thread after Michael tweeted this lol
Broadcom eyeing a $50B acquisition of VMWare, of which Michael Dell owns >40% … deal of the century only gets better Image

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More from @TrungTPhan

Jul 28
The invention of bánh mì is a combination of climate, trade and urban layout of Saigon in late-19th century designed by French colonist.

When the French captured the area in 1859, most economic activity in the region took place along the Saigon river.

The population built makeshift homes tightly bundled by the river banks. Outgrowth from this eventually lead to narrow alleyways between many buildings that is trademark of the city (the Khmer named the region Prey Nokor then French renamed it Saigon and then it was renamed to Ho Chi Minh City in 1976 after end of Vietnam War).

Over decades, the French created European street grids and built wide Paris-type boulevards in the city to funnel commerce to larger markets (also make the city easier to administer).

It was at these markets that French baguettes were introduced and traded.

Bánh mì bread is known for being flaky and crispy on the outside while fluffier on inside (so god damn good).

Two features of Saigon helped create this texture:

▫️Climate: The heat and humidity in Southeast Asia leads dough to ferment faster, which creates air pockets in bread (light and fluffy).

▫️Ingredient: Wide availability of rice meant locals added rice flour to wheat flour imports (which were quite expensive). Rice flour is more resistant to moisture and creates a drier, crispier crust.

Fast forward to the 1930s: the French-designed street layout is largely complete. Now, the city centre has wide boulevards intersected by countless narrow alleyways.

The design was ideal for street vendor carts. These businesses were inspired by shophosue of colonial architecture to sell all types of goods as chaotic traffic rushed by.

Vietnam has some of the most slapping rice and soup dishes, but many people on the move in the mornings wanted something more portable and edible by hand.

Bánh mì was traditionally upper class fare but it met the need for on-the-go food.

Just fill the bread with some Vietnamese ingredients (braised pork, pickled vegetable, Vietnamese coriander, chilies) along with French goodies (pate).

Pair it with cà phê sữa đá (aka coffee with condensed milk aka caffeinated crack) and you’re laughing.Image
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Haven’t lived in Saigon for 10+ years but ate a banh mi every other day when I did.

While there, I also sold a comedy script to Fox (pitch: “The Fugitive meets Harold & Kumar set in Southeast Asia”).

It never got made but fun story to retell: readtrung.com/p/im-making-a-…
Classic episode Image
Read 4 tweets
Jul 26
the most underrated winner of the AI boom is the 15,000 person Caribbean island of Anguilla (which has a GDP of ~$320m) Image
The research team is happy to announce that we’ve played our part contributing to Anguilla’s windfall.

We also paid $99 to GoDaddy to see if we could secure one more .AI domain. Bearly.AIImage
Polynesian island Tuvalu has an even smaller population (10,000)!!
Read 4 tweets
Jun 8
someone used Veo3 to make Moses as a YouTuber live-streaming the Exodus
accent does change at end: reddit.com/r/ChatGPT/s/bO…Image
On-demand history vids like this in few years with Google Veo very plausible.

I previously wrote on YouTube as greatest athletics learning machine ever…could get souped up: readtrung.com/p/youtube-the-…
Read 4 tweets
Jun 8
reminder that no “asian guy and stripper” story will ever top Enron Lou Pai’s “asian guy and stripper” story Image
Totally forgot Lou Pai got the stripper pregnant.

If this story was transplanted to 2020s, Pai would probably have been a whale on OnlyFans and gotten got…anyways, I wrote about the economics of OF here: readtrung.com/p/onlyfans-sti…
Read 4 tweets
Apr 29
Boston Consulting Group (BCG) trained an AI slideshow maker called “Decker” on 900 templates and apparently gotten so popular that “some of its consultants are fretting about job security.” Image
Sorry, called “Deckster”. That excerpt was from this BI piece that also looked at McKinsey and Deloitte AI uses: businessinsider.com/consulting-ai-…

The Mckinsey chatbot is used by 70% of firm but same anonymous job board said it’s "functional enough" and best for "very low stakes issues." x.com/bearlyai/statu…
Here’s a r/consulting thread based on Computer World last year. Deckster was launched internally March 2024…some think it’s BS…some think it helps with cold start (B- quality): reddit.com/r/consulting/s…Image
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Read 4 tweets
Feb 4
Norway discovered off-shore oil in 1969. It launched its sovereign wealth fund with $300m in 1996.

It’s since grown 6,000x to $1.8T or $327,000 per Norwegian (5.5m people).

The fund owns 1.5% of all global equities but, most impressively, had a UX designer put a real-time fund value tracker on its website landing page.
Norway’s SWF roughly is 65% equity, 25% bond, 10% real estate/infra (all global).

Unsurprisingly, its largest holding is Apple ($47B, or 1.4% of the entire company).

On a related note, here is my deep dive podcast on Steve Jobs and making of the iPhone: podcasts.apple.com/us/podcast/caf…
Norway spared no expense on its SWF website. Look at that carousel!
Read 4 tweets

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