Tweet

Daniel K Cheung (He/Him)

May 9 • 5 tweets • 3 min read

@kimdewe

Spending my sick leave catching up on #brightonseo replays, in particular, reflecting on my own career progression during @kimdewe's presentation.

💡"You have to be ok with your direct reports to own things end-to-end and do things their differently from how you would of."

💡"You have to be ready to let go of day to day details of projects and be potentially out of the loop of many discussions as your team grows."

💡"Ultimately this comes down to YOU being able to set a direction but showing that you trust your team's decisions and skills BY GETTING OUT OF THE WAY so that they can take FULL OWNERSHIP of the work."

💡"And it's not only you as the people manager who needs to embrace this type of behaviour. You need to ensure it is a shared belief among your team members."

• • •

Missing some Tweet in this thread? You can try to force a refresh

This Thread may be Removed Anytime!

Twitter may remove this content at anytime! Save it as PDF for later use!

More from @danielkcheung

Daniel K Cheung (He/Him)

@danielkcheung

May 11

@googledocs

How to rank for a head term keyword via long tail keywords, without link-building, for new niche websites, service-based businesses, and any type of website.

🎁Plus a bonus FREE @googledocs content brief template.

🧵👇

First of all, head terms are popular searches.

For example:
▪️ wedding dress
▪️ bitcoin
▪️ credit card
▪️ iPhone
▪️ SEO freelancer
▪️ dentist near me
▪️ jeans

But here's the thing: ranking for head terms are f*cking competitive. Like seriously 💀😅

@semrush

Eg, using @semrush, "wedding dresses" has a global search volume of 1.2 million PER MONTH and the regional breakdowns are *very* respectable.

Read 26 tweets

Daniel K Cheung (He/Him)

@danielkcheung

May 8

Does #technicalseo scare you?

Have you been putting it off?

I hear you.
I see you.
I've got you.
Because I was you.

For all you "non-technical" SEOs out there, here's a shortcut to getting better with #techseo 👇🧵

Technical SEO is about uncovering inefficiencies a site's webpages have to be crawled, rendered, indexed, and ranked.

But this scope of work is SUPER broad.

📋 Find out what could be holding it back with a 170+ point technical SEO checklist I made just for Wordpress builds 👇

Now before you get started, a few things:
• you do NOT have to complete all the checks
• there is no fail grade, instead;
• a 'triage' using IFS statements gives you a prompt to consider your next steps
• pass = ✔️ (generally speaking)
• requires attention = dig a lil deeper

Read 25 tweets

Daniel K Cheung (He/Him)

@danielkcheung

Mar 6

Whether you’re a junior, executive, specialist or <insert SEO job title>, learning never stops.

Here are X reads to broaden, deepen and perhaps even challenge your SEO knowledge:

@LidiaInfante

‘How to do keyword research for a language you don’t speak’ by @LidiaInfante

riseatseven.com/blog/internati…

@Cloudflare

‘10 reasons to use @Cloudflare on your website’ by @ChouinardJC

jcchouinard.com/10-reasons-to-…

Read 18 tweets

Daniel K Cheung (He/Him)

@danielkcheung

Mar 3

"It is so hard to find a good writer. We've tried multiple writers, paid them well, and even hired locals. But the content sucks! The time it takes to edit the content - we may as well write it ourselves!"

If this sounds familiar ..
🧵👇🏾

Here is a real live feed of your writer.

They write. Doh!

They may do some research, but primarily, they put words on a page for you.

Most writers are great.
But they're not SEOs.

Their task is to write.
Your task is to tell them what to write.

Via a content brief.

💡 FYI, these are not content briefs:

❌ a topic/headline
❌ pre-populated headings + subheadings
❌ a link to a page to paraphrase
❌ number of words to aim for
❌ FAQs pulled from People Also Ask
❌ list of keywords
❌ SurferSEO, Frase, or Clearscope report