Located in NY, it was the world's 7th tallest building but had a big structural flaw: a very strong storm wind could knock it over.
The expert architects had no idea, until an anonymous Princeton undergrad cold called them.
Here’s the story🧵
Today, the 59-story structure is called 601 Lexington Avenue.
The tower was originally built to house Citibank's headquarters and construction ran from 1974 to 1977 (it cost $175m and was later called Citigroup Center).
The 45-degree roof is a stand out in Manhattan's skyline.
The Citicorp engineering flaw starts at the base: the first 9 floors are built on stilts.
Why? St. Peter's Lutheran Church sits on the corner of the lot. The church refused to leave but agreed to renovations.
So architects used stilts to build Citi over a newly designed church.
The stilts were built in the middle of the building (to avoid the church), which created instability.
A team lead by famed structural engineer William LeMessurier had a solution: V-shaped chevrons (8-storys high) on the building frame that transferred floor loads to the centre.
However, the V-shaped chevrons created another issue: Citi's structure was very light vs. a normal skyscraper.
And strong winds made the building sway.
LeMessurier's 2nd solution: a 400-ton tuned mass damper that vibrates to reduce sway (it requires electricity, though).
In skyscraper construction, there are two types of wind to account for:
◻️PERPENDICULAR: Wind hits the face of a building
◻️QUARTERING: Wind hits the corners of a building
"Normal" skyscrapers are strongest at the corners. Citi was not normal and vulnerable to quartering winds.
LeMessurier modelled for perpendicular but *not* quartering winds...until an anonymous Princeton undergraduate called his firm's office in 1978.
The architecture student was researching Citi for a thesis paper and flagged the quartering wind issue.
The analysis was spot on.
With the info, LeMessurier and his team calculated that a storm with quartering winds strong enough to knock Citi over happens once every 55yrs.
BUT, that's only if the 400-ton damper works. If a storm cuts power, than a weaker storm -- that happens every 16yr -- could hit Citi.
There was a fix.
The tower's joints were originally bolted together. A process that is fine for a "normal" building but a big problem for Citicorp.
LeMessurier proposed welding steel plates over the bolted joints. It would cost $8m but insurance only covered $2m.
The fix needed to happen ASAP.
The hypothetical of a storm turned into a reality when a Category 4 hurricane (Ella) began forming on the East Coast in August 1978.
If it made landfall on New York and toppled Citi Tower, tens of thousands of lives were at risk.
LeMessurier pushed Citi to act fast and found an ally: one Citi EVP was MIT-trained engineer (John S. Reed).
Together they convinced the Board to take action and made a plan to covertly execute the welding.
NYPD and 2.5k Red Cross volunteers were put on standby for evacuation.
Over many weeks, a team of engineers welded in the evenings and throughout the early AMs.
The covert operation was never uncovered in large part because a number of newspapers (including the NYT) were dealing with worker strikes.
Luckily, Hurricane Ella never came.
For years, the public was oblivious to the Citicorp story.
That changed in 1995 when a New Yorker writer overheard the tale at a dinner party and interviewed LeMessurier for the piece.
One mystery remained: who was the Princeton student that contact LeMessurier's office?
In the early 2000s, BBC aired a show on Citicorp. A woman named Diane Hartley watched and realized the Princeton student that cracked the case was...her.
She never spoke directly w/ LeMessurier but the insight when she was a 21-year old student saved countless lives. Incredible.
If you enjoyed that, I write interesting threads like this 1-2x a week.
◻️The first tweet should read "architects AND engineers" (I didn't mean to call out only architects as everyone involved with building Citicorp missed the quartering issue)
◻️Here is the cover of @DianeHartley thesis paper
If you are the person that did the un-aligned letters for the previous eBay logo, please contact the research app team. We are huge fans of how un-aligned the “e” is with the “y”.Bearly.AI
This article offers up reasons for popularity of simple font logos (mostly Sans Serif):
— Easier to standardize ads across mediums
— Improves readability (especially on mobile)
— The “brand” matters more than the logo velvetshark.com/why-do-brands-…
Berkshire Hathaway board member Chris Davis once asked Charlie Munger why Costco didn’t drop the membership card.
Let anyone shop and raise prices by 2% (still great value), thus making up for lost membership fees (and more).
Munger said the card is important filter:
▫️“Think about who you’re keeping out [with a membership card]. Think about the cohort that won’t give you their license and their ID and get their picture taken.
Or they aren’t organized enough to do it, or they can’t do the math to realize [the value]…that cohort will have a 100% of your shoplifters and a 100% of your thieves. Now, it’ll also have most of your small tickets.
And that cohort relative to the US population will probably be shrinking as a % of GDP relative to the people that can do the math [on Costco’s value].”▫️
I have a membership but have been guffing on the math for a few years tbh. They keep telling me to upgrade from Gold to Business but I’m too lazy (even if the 2-3% Cash Back on Business pays back after a few trips).
This is a long way of saying Costco’s membership price hike effective today — its first in 7 years — is annoying but when I decide to do the math in a few months, it’ll be worth it.
Anyway, here is something I wrote about Costco’s $9B+ clothing business my affinity for Kirkland-branded socks and Puma gym shirts. readtrung.com/p/costcos-9b-c…
Two notes:
▫️Meant “Executive” (not “Business”) membership
▫️Chris Davis was doing a pure thought experiment. Costco membership obvi high margin (on~$5B a year) and accounts for majority of Costco profits. Retail margin is tiny on ~$230B of annual sales (Costco would need like another $150B+ from letting anyone shop to make up membership profits)
One of the Team USA rowers who won a Gold Medal is an investment banker and actually did the “B2B SaaS Sales” joke on Linkedin. Legend.
Here’s the rest of the post (perfectly formatted to show up in the feed as a shitpost): linkedin.com/feed/update/ur…
Justin if you’re reading this and are available for consulting, the research app team would love to engage your B2B SaaS knowledge for our Q4 sales roadmapBearly.AI
The amount of work Hayao Miyazaki and Studio Ghibli team put into a film is mind-boggling.
Each typically has 60k-70k frames, all hand-drawn and painted with water color.
This 4-second clip (“The Wind Rises”) took one animator 15 months to do. Insane.
The docu “10 Years with Hayao Miyazaki” shows him talking to the animator (Eiji Yamamori) after its done.
It’s so good:
Miyazaki: “Good job.”
Yamamori: “It’s so short, though”
Miyazaki: “But it was worth it.”
The animator gets a second of joy (he’s pumped) but on to the next.
Miyazaki doesn’t use digital FX or computer graphics. He believes “that the tool of an animator is the pencil.”
On a related note, here’s something I wrote about another Japanese legend dedicated to the craft (Ichiro Suzuki) and the art of mastery: readtrung.com/p/jerry-seinfe…
New York City paid Mckinsey $4m to conduct a feasibility study on whether trash bins are better than leaving garbage on the street.
The deck is 95-slides long and titled “The Future of Trash”.
Some highlights:
▫️The official term is “containerization”, which is the “storage of waste in sealed, rodent-proof receptacles rather than in plastic bags placed directly on the curb.”
▫️Two main types of containerization: 1) individual bins for low density locales; 2) shared containers for high-density.
▫️NYC needs to clean up 24,000,000lbs of garbage a day
▫️Containerization has only become the norm worldwide in major cities in the past 15 years.
▫️New York City first considered containerization in the 1970s but never conducted a feasibility study until now (Mckinsey’s sales team has been dropping the ball)
▫️Key considerations for container viability:
• POPULATION DENSITY: NYC has 30k residents per square mile (more dense than comparable big cities)
• BUILT ENVIRONMENT: Few places to “hide” containers due to history of infrastructure development.
• WEATHER: Snow creates challenges for “mechanized collection” in the winter.
• CURB SPACE: Mostly taken up by bus stops, bike lanes, outdoor dining and fire hydrants.
• COLLECTION FREQUENCY: NYC needs to double frequency of pick-up for estimated speed of trash that bins would accumulate.
• FLEET: A new garbage truck will needs to be designed to collect rolling bins at scale.
▫️ The proposed solution (literally garbage bins and shared containers) covers 89% of NYC streets and 77% of residential tonnage.
▫️The three case studies — because you gotta have solid case studies — are Amsterdam, Paris and Barcelona.
▫️There is a slide called “Why containerization matters” and three reasons are “rats”, “pedestrian obstruction” and “dirty streets” (the 21-year intern that did this slide billed at prob $10k an hour is my hero).
The study is actually pretty interesting.
I have no idea if $4m is a rip-off to learn that “yeah, we should put garbage in bins so rats don’t eat it” but I would have happily done it for 10-20% of that budget (and come to a similar conclusion).
It is actually an interesting deck. Just the thought of a 20-year old newly grad getting billed at an obscene rate to say”rats get to garbage” is kinda funny
Four more solid slides:
— By the numbers (daily garbage = 140 Statue of Liberty a day!!)
— City comparison
— Container comparison (looks like they did select the “scalable” trash bin)
— Curb side analysis
Think Mckinsey telling NY to “put garbage in bins so rats don’t eat it and people can walk” will work out better than when it told AT&T in 1981 that cellphones would be “niche.”