4.0x-6.0x for businesses under $2M
6.0x-10.0x for businesses over $2M
Want to know what it takes to increase your multiple?
Do these 5 things:
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1. Documentation: maintain clear and complete financial records. Hire a professional to help you from day one.
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2. Operating procedures: anyone should be able to look at your standard operating procedures (SOPs) and know how to run your business.
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3. Vital metrics: track MRR, revenue churn, LTV, CAC, and any other data that is vital to the success of your business.
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4. Outsourcing: hiring helps your business run more efficiently, decreases your day-to-day involvement (hello freedom), and looks incredibly attractive to buyers.
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5. Well-timed feature releases: if you are less than 6 months away from an exit, you should wait to release new product features to use them as leverage toward a swifter sale. There won't be enough data on their efficacy to measure their success.
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Remember:
You have more control over your multiple than you realize.
Failing to optimize for their exit.
-No metrics tracked
-No financial records prepared
-No idea what they want/can get for their business
Fix that with these 6 tips:
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1) Reduce churn.
Most can improve churn rates by improving their onboarding process, increasing customer service efforts, updating FAQ pages, and adding help articles that keep customers informed.
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2) Outsource development and support.
A ‘passivity premium’ and a non-technical premium can be attached to SaaS businesses that have effectively and reliably outsourced development and customer support.
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