Thomas Smale Profile picture
May 22 7 tweets 2 min read
Our average SaaS multiples are:

4.0x-6.0x for businesses under $2M
6.0x-10.0x for businesses over $2M

Want to know what it takes to increase your multiple?

Do these 5 things:

⬇️️
1. Documentation: maintain clear and complete financial records. Hire a professional to help you from day one.

⬇️️
2. Operating procedures: anyone should be able to look at your standard operating procedures (SOPs) and know how to run your business.

⬇️️
3. Vital metrics: track MRR, revenue churn, LTV, CAC, and any other data that is vital to the success of your business.

⬇️️
4. Outsourcing: hiring helps your business run more efficiently, decreases your day-to-day involvement (hello freedom), and looks incredibly attractive to buyers.

⬇️️
5. Well-timed feature releases: if you are less than 6 months away from an exit, you should wait to release new product features to use them as leverage toward a swifter sale. There won't be enough data on their efficacy to measure their success.

⬇️️
Remember:

You have more control over your multiple than you realize.

Find the link below to learn more.

loom.ly/EddCN9c
#SaaS #founder

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More from @ThomasSmale

May 21
E-commerce business sold for $1,116,000! 💰

Here are some of its features that attracted offers:

️⬇️️
High-quality, private-label hosiery alongside an expanding range of beauty products.

️⬇️️
Dozens of high-quality SKUs driving 25% customer repeat rates.

️⬇️️
Read 7 tweets
May 21
Exiting your e-commerce business can be profitable.

Exiting your fully optimized e-commerce business can be life-changing.

Use these 4 tips to optimize before you exit:

️⬇️️
1. Know what you are trying to accomplish with the money:

🗝️Buy a house?
🗝️Travel the world?
🗝️Spend more time with family?

That information is essential for knowing when you've reached your goal, and investors will also want to know.

⬇️️
2. Continually test different strategies from day 1:

🗝️Track your metrics and financials.
🗝️Test products, marketing, and pricing.
🗝️If you find something that is working well, double down on it.

️⬇️️
Read 6 tweets
May 20
Know a lot about bugs? Well...pest control?

One founder did and made a 7-figure exit from their affiliate site.

Details below...

⬇️
🎯 Rapidly growing content business in the pest control niche, an industry forecast to generate $27.6B in global sales by 2025.

⬇️
🎯 Lucrative affiliate, display advertising & lead gen partnerships (the latter recently re-negotiated from $8/lead to $12/lead).

⬇️
Read 8 tweets
May 20
A mistake I see founders making?

Failing to optimize for their exit.
-No metrics tracked
-No financial records prepared
-No idea what they want/can get for their business

Fix that with these 6 tips:
⬇️
1) Reduce churn.
Most can improve churn rates by improving their onboarding process, increasing customer service efforts, updating FAQ pages, and adding help articles that keep customers informed.
⬇️
2) Outsource development and support.
A ‘passivity premium’ and a non-technical premium can be attached to SaaS businesses that have effectively and reliably outsourced development and customer support.
⬇️
Read 8 tweets

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