Thread by @adsliaison

Google Marketing Live is about to kick off in about 10 minutes googlemarketinglive.com.
I'll be tweeting through the keynotes. Share your thoughts and send any questions you've got along the way! #GML2022 #GML

I'm missing being there live due to covid, but here's a look at the event and office space in our new Bay View Campus that a colleague sent me this morning. I was there a few weeks ago just before the official opening & it's really something. #GML2022

And #GML is now live! #GML2022 googlemarketinglive.com

*Picture of Jerry now on stage courtesy of a kind colleague. #GML2022

With multisearch, now in beta in English in the US, people can search with both images and text at the same time. Multisearch currently works best for shopping searches & will continue to evolve: blog.google/products/searc… #GML2022

This shift to more visual search experiences open opportunities.

"It's not just about being able to show up for specific keywords, but having the rich and visual content that matches what the person is looking for no matter how they express it." - Jerry Dischler #GML2022

In video:
🌟 Starting today, YouTube Shorts ad inventory will be included in Video Action and App campaigns. YouTube Shorts now averages 30+ billion daily views. Up 4x from a year ago.

🌟 We're also starting to test video inventory in the Discover feed.
#GML2022

🌟 Connected TV inventory will be able to use Google audiences in Display & Video 360 in a few months. These audiences--affinity, in-market, demographic--will be available across Hulu, Peacock, YouTube & other ad-supported CTV apps. #GML2022

As Performance Max continues to evolve, several updates are on the way... #GML2022

🌟 New experiment tools for Performance Max will allow you to run A/B test and measure the incremental lift of your campaigns.
#GML2022

🌟 More data insights and explanations will help show what's working well in Performance Max campaigns and why. And PMax will be included in optimization score.
#GML2020

🌟 PMax campaigns are also now supported in Search Ads 360 and in the Google Ads app. #GML2020

The transition to automation is seismic & requires a mindshift in how we approach and manage campaigns.

Similarly, the evolving privacy landscape requires new approaches to measuring performance. #GML2020

🌟 Search & conversion lift tests will be available in Google Ads and DV 360.

With geo-experiments you can compare performance in regions where your ads show vs. where they don't for:
- Awareness
- Leads
- Online Sales
- Offline Sales
- Apps & Mobile Growth

#GML2020

Google's machine learning processing speed has increased by more than 10x in just the past year.

That means the deep learning models used in Smart Bidding and other ads automation features can learn much faster to yield better advertiser outcomes.
#GML2020

🌟 A new one-click experiment allows you to test whether or not broad match paired with Smart Bidding can work for your campaigns.

Broad match works much better with Smart Bidding for many reasons & we've got a big deep dive resource on this coming -- stay tuned.
#GML2020

🌟 Later this year -- if you opt in -- your RSAs will be able to use content from your landing pages & other ads in your account.
This gives the system more opportunities to serve relevant ads based on users' specific searches. Results will show in asset reports.
#GML2020

🌟 Users will soon be able to message your business directly from your Search ads. This is currently in testing and should be in open beta by the end of the year. businessmessages.google
#GML2020

🌟 Asset Library in Google Ads is now rolling out globally. Import, collaborate & organize your image and video assets in one place.

It supports Discovery, App, Display and Performance Max campaigns, and will soon support YouTube and Shopping campaigns.
#GML2020

You can find more on the Asset Library here: support.google.com/google-ads/ans… #GML2022

Friendly reminder: If you have not set up a Google Analytics 4 property yet, please do so ASAP to ensure you'll have year-over-year data. #GML2022 #GML

https://twitter.com/adsliaison/status/1504080538348441607?s=20&t=3sf9av-c70Cg9EBRQ6DezA

I've said before that #GA4 will take getting used to (see resources), but it's got powerful features.
The new Home page in GA4 surfaces reports & insights tailored for your business, including key performance forecasts, trends and anomalies.

https://twitter.com/adsliaison/status/1504080541611704320?s=20&t=XaSf5wnVy_HYCPqMYgjtpg

#GML2022

Like GA4, the Insights page in Google Ads also uses predictive analytics. There is a lot of work going into making Insights more useful and more actionable for your campaigns & broader marketing efforts.

New Insights page updates include...
#GML2022 #GML

🌟 Attribution insights in Google Ads will show how your campaigns are contributing along the customer journey.

🌟 Budget insights will make it easier to see when it may make sense to shift budget among campaigns to fo drive better performance.
#GML2022 #GML

🌟 Audience insights will soon support 1st party data to show more about your customer lists.

🌟 And, Insights are rolling out at the MCC level. You'll be able to see insights across your brand portfolio.
#GML2022 #GML

Optimization score & Recommendations are designed to help surface & prioritize the changes predicted to improve your campaign performance. Apply recs that make sense for your business, dismiss those that don't. Optimization score will soon cover all campaigns.
#GML2022 #GML

My Ad Center will launch this year to give users more control over how their data informs the ads they see on Search, YouTube & Discover.
🌟 Users can indicate brands they like & those they're not interested in = More control for users & more relevance for advertisers.
#GML2022

Like others in the industry, Google Ads & DV360 are testing Privacy Sandbox APIs from Chrome & Android.

Later this year, we'll expand testing of interest-based advertising & remarketing campaigns to incorporate signals from Privacy Sandbox APIs.
#GML2022 #GML

🌟 The new customer acquisition goal, already available in Performance Max, will be available in other campaigns later this year. This goal works best when paired with Customer Match.
#GML2022 #GML

You can find more on the new customer acquisition goal here: support.google.com/google-ads/ans… #GML2022

Conversion modeling is now key to measurement as 3rd-party cookies phase out. Recent conversion modeling improvements ensure:
- A fuller view of the customer journey
- More conversions accounted for
- Greater consistency across Ads & Analytics
#GML2022 #GML

For more about on-device conversion measurement for app campaigns, check out: support.google.com/google-ads/ans…
#GML2022 #GML

🌟 The new Google tag, built on top of the global site tag (gtag.js), will be coming soon. It enables privacy-safe measurement & simplifies tagging across Ads & Analytics accounts.

Note, if you have gtag.js or GTM, no code changes required!
#GML2022 #GML

Enhanced Conversions for Leads, introduced earlier this year, uses first-party data to provide more accurate, privacy-safe offline conversion measurement & activation. Learn more:
#GML2022 #GML support.google.com/google-ads/ans…

🌟 The new Lead Funnel report will be in Google Ads later this year to show how qualified & converted leads are performing so you can activate on the true value of your leads.
#GML2022 #GML

🌟 Enhanced Conversions for web is now in open beta in Search Ads 360. support.google.com/google-ads/ans…

#GML2022 #GML

What is "intuitive shopping"?
Shopping moments now happen across multiple channels & multiple product categories throughout our day. Browsing time & shopping time have blended. For marketers, this means showing up wherever spontaneous shopping opportunities happen.
#GML2022 #GML

Product search is becoming much more visual and browsable.
🌟 And now, if furniture brands have 3D models of their products uploaded in Manufacturer Center, shoppers will be able to use AR in the Google app to try them out in their spaces -- right from Search.
#GML2022 #gml

We're experimenting with new, engaging Shopping ad formats in Search, which you may see in the wild over the next few months.

We'll have more to share on new Shopping formats later this year. Stay tuned.
#GML2022

🌟 On YouTube, product feeds will be extending beyond in-stream to show in more places such as YouTube Search and Shorts.
#GML2022

🌟 Performance Max campaigns will soon support store sales goal, in addition to store visits and local actions already supported, allowing you to fully measure and optimize across your ecommerce and in-store goals.
#GML2022 #GML

🌟 Introducing "Checkout on Merchant". Users will be able to tap a checkout option and go directly to the cart on the merchant's site. This will pilot in the US across Google & YouTube in the coming months. #GML2022 #GML

🌟 Starting this fall, the products tab at the account level in Google Ads will show more information to help you quickly identify products with missing attributes, see when competitors have stronger offers, and more. #GML2022 #GML

🌟 Advertisers can currently highlight loyalty exclusives to existing program members with Customer Match.
And soon you'll be able to spotlight the benefits of your loyalty programs to NEW members in Performance Max campaigns.
#GML2022

And that's a wrap on #GML2022!
Check out the blog posts on the ads blog.google/products/ads-c… and commerce support.google.com/google-ads/ans… updates and trends announced today.

Let me know if you have any questions. I'll also be doing Q&A during next week's #PPCchat.