There’s been some confusion about brand safety controls & reporting supported in PMax.
So I want to share a rundown of important levers available to help you control the types of content your PMax ads can appear next to in Search, Shopping, Display & Video inventory.

First up … Search & Shopping suitability controls
- New PMax campaign-level brand exclusions prevent your ads from serving for specific brand queries in Search & Shopping

- Account-level negative keywords prevent your ads from showing for those queries in Search & Shopping
2/

Today we began notifying affected advertisers of changes to simplify & align campaign location targeting settings across campaign types, starting in March support.google.com/google-ads/ans….

Here’s what’s happening & why: In target settings, we’ll remove the “Search interest: People searching for your target locations'' option, which had very low adoption. You’ll still be able to target “Presence or interest” or “Presence”.

🌟 Several PMax announcements today — thanks to your feedback!

You likely saw account-level negative keywords started rolling out next month for brand suitabilty & other purposes. Now coming soon are… 🥁 Campaign-level brand exclusions for branded queries on Search & Shopping inventory. Campaign-level brand exclusions will apply to most misspellings & brand searches in a foreign language.

See the post for more (link below).

There is some confusion about the Google Analytics notices letting users know that if you haven't already set up a GA4 property, we’ll help jumpstart the process for you.

Here’s what is happening & the options available: First, to clarify, this update has no impact on existing UA or GA4 properties. And if you already have a GA4 property fully set up, no action is required.

Yesterday we notified advertisers who’ve opted into auto-apply recommendations for removing redundant keywords. There’ve been some questions and confusion about the update and I’ll try to address them in this thread: Q. What’s happening?
A. If you have a phrase or exact match kw (e.g. women’s hats) & a broad match kw that’s understood to be equivalent (e.g. ladies hats), & opted into AAR for removing redundant keywords, Google will remove the exact/phrase match kws & keep the broad match.

Google Marketing Live is about to kick off in about 10 minutes googlemarketinglive.com.
I'll be tweeting through the keynotes. Share your thoughts and send any questions you've got along the way! #GML2022 #GML I'm missing being there live due to covid, but here's a look at the event and office space in our new Bay View Campus that a colleague sent me this morning. I was there a few weeks ago just before the official opening & it's really something. #GML2022