Glad to share a new behavioural study from @EU_Commission on #darkpatterns from the #consumerprotection perspective. Main takeaway: dark patterns are highly prevalent and unfairly distort the decisions of EU consumers. op.europa.eu/en/publication…
🧵A thread on the key findings: (1/4)
🧵A thread on the key findings: (1/4)
97% of the most popular websites and apps used by EU consumers deployed at least one #darkpattern. Most common ones include hiding information, creating false hierarchies in choice architectures, repeatedly making the same request and difficult cancellations. (2/4)
Behavioural experiments demonstrated that #darkpatterns impacted consumer decisions. Vulnerable consumers were more likely to make inconsistent choices (50.89%) than average consumers (47.24%). Older consumers and those with lower education levels were more impacted. (3/4)
Transparency-based remedies against #darkpatterns were ineffective in the experiments. Prohibition of the most harmful practices and a fair/neutral design obligation may be more effective. More awareness-raising and engagement of companies/designers also necessary. (4/4)
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