Chess Ess Profile picture
May 30 4 tweets 2 min read
My blog post on this is here: marginstwenty.home.blog/2022/05/29/on-… The piece includes discussion of the “controlling anxieties” (aka oppressive expectations and norms) of universities, such as their concerns regarding reputational management and their (un)controllable public image. #ica22
Drawing on Black feminist work, we consider the relationship between “controlling images” (see Patricia Hill Collins) and what we term “controlling anxieties” which institutions express in ways that convey who / what they deem to be “deviant” + in need of “disciplining”. #ica22
Examples of “controlling anxieties” in action include the loaded institutional framing of Black women scholars who unis position as exceptional / praiseworthy in ways that uphold respectability politics, and can constitute a form of “controlling image” reframed as support. #ica22
This piece builds on some of what I shared on Black opacity earlier this week. The blog considers mediated forms of conjuring involved in Black connectedness and creativity, as well as playing with the possibilities of shifting amounts of digital publicness and porousness. #ica22

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More from @Chess_Ess

May 18
Co-authored with @MarcelRosaSalas - “Hierarchies of knowledge about intersectionality in marketing theory and practice” examines gendered racial capitalism + the commercialisation of identity politics (the marketing of intersectionality): journals.sagepub.com/doi/abs/10.117… @MktgTheory_news
The open access pre-print is here: orca.cardiff.ac.uk/id/eprint/1479… In this paper we consider how the notion of “intersectionality” has been conceptualized and obfuscated in marketing scholarship and entwined industry discourse. Shout out to @RIM_Network for bringing us together in 2017.
We begin by positing that the marketing industry and marketing academia are both knowledge-making institutions that produce ideas about identity within capitalist contexts. E.g., through research articles, new corporate positions, or market segmentation reports.
Read 18 tweets

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