Share this page!

Dr. Marie Haynes🐧 Profile picture
Twitter logo
Jun 1 • 4 tweets • 2 min read
Hi everyone and welcome to another #LearnSEO! Google launched a core update last week and I wasn’t even on vacation😂

Today we’re going to discuss: How to determine if you’ve been impacted by a Google core update.
It’s early yet to give our thoughts on what changed with this update. The @mhc_inc team and I are analyzing SERP changes, sites and client data and will be publishing our thoughts (in newsletter and also on the web + some tweets) soon.

Now, for today’s chat…
#Learn SEO
I really would encourage you to contribute! I’m going to post 5 questions, each its own thread. To join, reply in that thread.

I’ll space them out so we have a question every 10 mins or so.

If you're here, introduce yourself by replying to this thread!
Here is Q1!

• • •

Missing some Tweet in this thread? You can try to force a refresh
　

Keep Current with Dr. Marie Haynes🐧

Dr. Marie Haynes🐧 Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!

PDF

Twitter may remove this content at anytime! Save it as PDF for later use!

Try unrolling a thread yourself!

how to unroll video
  1. Follow @ThreadReaderApp to mention us!

  2. From a Twitter thread mention us with a keyword "unroll"
@threadreaderapp unroll

Practice here first or read more on our help page!

More from @Marie_Haynes

Dr. Marie Haynes🐧 Profile picture
Jun 1
Q5 Theory time!

What do *you* think Google changed in their algorithms with this update? I have a tinfoil hat available if needed😂.

#LearnSEO
A5 Google tells us what should focus on in regards to core updates here:

developers.google.com/search/blog/20…

1⃣Focus on content.
2⃣Understand how raters assess E-A-T to look for areas to improve.
#LearnSEO
We'll be digging in to the data over the next few weeks and will publish a lot of our thoughts in newsletter:

mariehaynes.com/newsletter

Should have an article out about this update soon as well.

That's it for this week's chat, but keep the replies coming!
#LearnSEO
Read 4 tweets
Dr. Marie Haynes🐧 Profile picture
Jun 1
Q4:
If your traffic or rankings declined following this update, it may not be because of the update! What are some common *other* reasons for losses to be seen?

#LearnSEO
A4 There are lots of possible reasons for traffic/rankings to drop. Ranking changes happen daily. It could just be that a competitor has stepped up their game.

If you made technical changes recently, look to those first.

Funny story:


#LearnSEO
I wrote this a while back when I was doing mostly Google penalty work. Most of it still applies today for traffic drops.
mariehaynes.com/reasons-for-tr…
Read 4 tweets
Dr. Marie Haynes🐧 Profile picture
Jun 1
Q1 What does a core update hit look like?

If you feel you have been negatively affected by this update, can you share screenshots of analytics/GSC or even rank tracking data (anonymized) in this thread?

I’ll share some examples from MHC data as well.
#LearnSEO
A1 @JohnMu said in our recent @buildwithduda talk that when Google runs an update, they “reprocess urls on a website and then apply the new settings”. So as Google recrawls your site, you will feel the effects.


1/2
A1 (cont) Here are some examples of sites impacted by a core update. The drop often starts happening on the announced date (May 25). In some cases it can continue downwards for a long time. We often see the traffic settle at a new level.

#LearnSEO 2/2
Read 4 tweets
Dr. Marie Haynes🐧 Profile picture
May 31
Confused about what E-A-T is and how to improve it? Here are some of the examples in the QRG that talk about E-A-T.

First, a news article.
The website has won awards and is known for their investigative journalism. ImageImage
Next, an official organization. Known to be trustworthy.

This content may look boring, but the QRG says, "The page displays the clock information in a clear,
easy-to-read format." ImageImage
Third - This author has E-A-T because she is known online as an expert in parenting issues - contributes often to media outlets on the subject. ImageImage
Read 4 tweets
Dr. Marie Haynes🐧 Profile picture
May 13
New from @Olaf_Kopp, and very important for all SEOs to read - Entities and E-A-T.

Here's a 🧵 summary.

searchengineland.com/entities-eat-a…
1/20
Look at all of these innovations!

Hummingbird made semantic search possible - understanding entities & relationships.

Rankbrain, BERT, etc all help Google understand semantics of language.

MUM will take this even further.

Google is organizing content around entities.
2/20
The entities associated with your business online create a digital picture of your brand.

Your "brand" is important. When people perceive a brand, they think of its expertise, its authority, its popularity and whether it's trustworthy.

3/20
Read 20 tweets
Dr. Marie Haynes🐧 Profile picture
Apr 21
I had a conversation with the AI about Google's algorithms.

I asked if paid links help in SEO. It seemed confused.

🧵
Oh, Google's guidelines? Tell me more. Why should I follow them?
I asked how often it happens that a site is penalized for violating Google's guidelines. (Google penalty remediation has been my jam for 10 years now.)
Read 13 tweets

Did Thread Reader help you today?

Support us! We are indie developers!

This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3/month or $30/year) and get exclusive features!

Become Premium

Don't want to be a Premium member but still want to support us?

Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal

Or Donate anonymously using crypto!

Ethereum

0xfe58350B80634f60Fa6Dc149a72b4DFbc17D341E copy

Bitcoin

3ATGMxNzCUFzxpMCHL5sWSt4DVtS8UqXpi copy

Thank you for your support!

Follow Us on Twitter!

:(