Thread by @debmayers24

#AWE2022 starts!

@comogard kicking us off in style

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OI: AR bracelets with haptics to play air guitar

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OI: with #XR our bucket list can be quickly done.

XR gives us super powers. Just XR it. From invisibility, precognition, matter manipulation, and time travel.

If you can dream it XR can make it happen.

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OI: XR community dreams. Dream of reinventing art, fashion, experiences, and everyone dreams of creating a cool avatar with legs! Or reinvent interaction get rid of keyboard and mouse.

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OI:End users of XR are here because they want companies to be more productive and company more successful.

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OI: We also need to dream for good. For healing, learning, and making society more equitable. Also looking into privacy, ethics, and safety.

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OI: Since 2010. The passion at AWE is to help the XR community fulfill their dreams.

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OI: The biggest dream of all is saving the world. Climate change is biggest threat facing humanity. We can and must do more about it. We can use superpower of XR. XR has the power to visualize, make climate change feel more personal and real so everyone takes action.

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@johnriccitiello from @unity here to define #metaverse

There are many definitions of Metaverse. Lots of what Unity does today meets the definition of the metaverse.

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JR: Metaverse is next generation of the internet that is always real time mostly 3D mostly interactive mostly interactive mostly social and mostly persistent.

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JR: From Snow Crash, where Neal Stephenson coins metaverse.

Things the book got right: places that feels real, have presence feeling like you’re there.

Where do we get that sense of presence? MMO gets close, multiple AR and VR apps also give that sense.

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JR: World of Warcraft does a good at presence, as does Roblox, Pokémon go, and VR Chat.

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JR: Of all the components of the metaverse definition mostly real time is most important. We have many steps ahead to get to the state we need.

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JR: snow crash had a singular world, but that may not be right. In time there will be separate destination in the metaverse just like how we traverse websites. This will get easier as the infrastructure gets better.

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JR: Avatars: there will be different avatars across different experiences. We won’t have the same avatar to try on clothes as we do in Call of Duty.

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JR: metaverse won’t be just experienced through an XR headset. Rather there will be the ability to experience the metaverse across any device

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JR: Everyone who has a website today by 2030 will have a metaverse destination. The users will feel transported.

3 broad categories of metaverse destinations:
1. 100% digital
2. Digital twins. Real life with digital
3. Real world augmentation.

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JR: Always real time is foundational.

Mostly 3D is important for presence as well. As info is consumed on 2D screens it changes the way we digest information.

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JR: Doing things interactively and socially is better.

Mostly persistent is important, reality can change and degrade, digital can be persistent.

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JR: predictions:
many metaverse destinations.
Contextual awareness will assist with moving through destinations.

Real time interactive internet driven by 3D content that is interactive, social, and persistent.

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JR: Regardless of who you are it’s time to think about the metaverse

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@HugoSwart_QCOM from Qualcomm to talk about Snap Dragon Spaces and your ticket to the metaverse

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HS:will speak about Qualcomm’s investment for XR future, head worn ar device, and snapdragon spaces to create apps.

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HS: this year marks the 15th year that Qualcomm had been in XR R&D.

2D screens will disappear and it’ll become spatial computing where the world is your screen. 5g and AI are coming together to have the platform.

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HS: Qualcomm has 4 key areas:
1. Chips/Platforms that provide computing, connectivity, and AI
2. Software algorithms
3. Reference designs for devices
4. Ecosystem of snapdragon spaces

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HS: 4 categories of head worn devices
1. VR and MR
2. stand alone AR headsets (good for enterprise)
3. AR viewer (connect to phone or PC, and balance between features and size)
4. smart glasses (hud or without display)

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HS: Looking for one glass. With seamless interaction between glasses and Devices around.

Working on Split processing.

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HS: Split processing is the future. Happens dynamically between proximate devices.

Including computer, pc, car, router, and cloud. Goal is to make it invisible to end user.

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HS: Ecosystem, we need to enable devs to create amazing experiences. Snapdragon spaces was announced for this.

Spaces now can announce Tripp and Echo3D as first founded companies.

Pathfinder program as well, has the first cohort of 23 projects.

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HS: Snapdragon spaces is available for all to download! Has Unity and Unreal SDKs now.

Together we can write the next chapter of the metaverse journey.

There is a SDK and Hardware developer kit. Working with Motorola edge and Lenovo A3 glasses.

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HS: Types of developers that can use Spaces:
1. VR developer (remove the background and port to AR)
2. headworn AR
3. Mobile AR
4. Mobile 2D

All 4 categories can port to Headworn AR with Spaces

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HS: AR as a feature. How can we make it easy to introduce AR layers to 2D games? Spaces gives tools to start experimenting with that.

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HS: Download Snapdragon Spaces today. Apply for Pathfinder program. And purchase Dev kits.

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Return on investment for training session. Came in late so a bit off with tweeting the session.
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RC: Measuring the ROI

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RC: use the tool vrvisiongroup.com/roi-calculator

You need to know the costs in order to determine ROI. Looking at different costs for different categories

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RC: ROI costs requires change management in an enterprise.

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RC: Training takes about 25 minutes. Tutorials available for first time users. Different types of modes for trainer, single person, multiple person, training, and evaluation.

All elements are scheduled via existing LMS

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RC: in the environment, it’s as close to a digital twin as you can get. UI allows trainers to see if someone is getting stuck in a part of the experience. Also available is how users are tracking with the process.

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RC: Part identification is important in the training that was performed. Every time a user takes a part, a photo shows of the real part.

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RC: Trainer can see if someone is behind and adjust as needed.

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Daniel Frith next with Democratizing 3D - Making 3D scalable and accessible for everyone from avataar

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DF: focusing on how to go from 2D to 3D. Costs companies millions of dollars to create 3D. So companies invested into photogrammetry to scale. But photogrammetry is complicated and expensive.

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DF: Photogrammetry is expensive, and the output is very good quality. It takes a lot of time to make a good model.

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DF: Remediating the photogrammetry issue. Using neural radiance fields comes to play.

This makes photogrammetry work accessible on the mobile device. The neural radiance fields can read RGB, density, and distance to reconstruct the product. All about ML/AI

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DF: a big problem with photogrammetry is the specular product. It’s just algorithms and code to make the model. From end consumer, goes from 1-2 days to 20 minutes to create an object.

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DF: Lighting issues in photogrammetry as well. With neural radiance fields you can photograph in different lighting conditions and you can get a consistent product via the AI algorithms.

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DF: Environment removal is another big issue. What’s good with nrf is that through ML and AI we can keep what parts we want.

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DF: Implicit rendering, process data into a visual. NRF vs photogrammetry, implicit rendering is 2D on a new level. But now 3D is something we all have access to. For NRF we still get density and depth in a short amount of time.

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DF: The NRF uses AI neural network and learning. It’s always working and learning to make processing quicker. Now down to 15 minutes, and looking to be under than 10 minutes.

Goal is to have anyone use a mobile phone to create the 3D model.

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DF: There’s a human point to automate 3D creation.

It’s easy to take out some of the 3D work artists need to do so they can do their creative work rather than making the basic form over and over.

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DF: NRF makes 3D content creation efficient, scalable, and helps with quality, cost, and time.

Looking at where we have been with 2D, what works best is what works best for the user.
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DF: No point in having an AR platform without 3D content.

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Tony Tomarchio and Rigel Benton from 8th Wall on Building WebAR experiences.

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TT&RB: 8th wall is leading platform for WebAR development recently acquired by Niantic. 8th wall is trying to get WebAR in front of as many people as possible. The web is the best vehicle

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TT&RB: 8th wall platform is the backbone. There are world effects, image targets-flat and curved, and face effects. The image targets works with real world tracking.

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TT & RB: VPS was just an ounces and available on web.

8th wall engine is the core but there are also the cloud editor, building in real time. Real time previewing, debugging. Can build micro sites or embedded or in-line AR so users don’t need to leave the page

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TT&RB: Why use WebAR?
1. Massive Reach. Don’t worry about year of phone or app installed. Just need JS and camera access.
2. Creative freedom and openness of the web.
3. No app required. User acquisition friction is a big selling point

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TT&RB: 8th wall project library has over 130 sample projects that you can look at and see source code.
8thwall.com/projects

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TT&RB: 8th wall cloud editor is quick easy and intuitive. We believe you don’t need to read documentation to understand how it works.

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Anyone at #AWE2022 have #AR or #WebVR experiences we could test out? I’ve got an 8 year old that needs more entertainment. He’s a bit tired of talks, and we’d love to try things out!

Operationalizing XR in large enterprise with John O’Shea and Ali Merchant

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JO&AM: Enterprise ROI came from adopting early, providing remote support, and operating at scale. But there were some challenges such as everyone is busy, there are so many definitions and different technologies.

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JO&AM: The hype has a negative effect, perceptions need to be managed. There’s also a conception it is complicated. And people have done VR roller coasters so they are worried about trying it again in enterprise.

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JO&AM: Change management is important. We need to unfreeze existing, make the change happen, and then refreeze new processes and make it stick.

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JO&AM: Key challenge from technical standpoint is things are rapidly changing. Users are constantly connected to games and not seen as enterprise ready

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JO&AM: Getting availability to devices in different regions can be challenging. Also how can you make things work in enterprise setting? Making it work with existing systems can be a constant battle.

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JO&AM: Quest made a mess of everything with Oculus for business in 2017, new Oculus for business in 2019, and then killed oculus for business in 2021. We can use open standards to help navigate. Use WebXR and OpenXR

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JO&AM: Pipelines from CAD to XR needs to be easy to use or we may fail.

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JO&AM: WebXR is a good opportunity. There are open standards to use and it’s stable enough for production use as well as being device agnostic and you don’t need to install software.

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JO&AM: WebXR examples like @MozillaHubs are focused on social and light experiences. But how can we scale this to an enterprise use case that is data intensive?

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JO&AM: When we are able to use complex WebXR experiences, we have to make them available in an enterprise environment. Using Single Sign On, and in normal internet environments. For enterprises to see benefit it must scale.

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JO&AM: WebXR opens new business models. You can send a link and they can jump into an XR space seamlessly. That’s the power of open standards to work in a production environment.

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Last talk of the Day is Cross Platform XR Development Using Open Standards: An OpenXR tutorial and use case by Brent Insko and Lisa Watts

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BI&LW: OpenXR is the link between applications and platforms. The XR device gives info about head and hand position, controller input state, display configuration and form factor. The app gives images to display or things like haptic information.

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BI&LW: OpenXR is needed because there are so many proprietary APIs and time/effort to production is very increased.

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BI&LW: With OpenXR devs can develop to a flexible APi that supports multiple devices

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BI&LW: OpenXR Ecosystem developments. 2017 started development. 2019 first release. 2020 released conformance suite, conformant AR/VR platforms started adopting.

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BI&LW: OpenXR is supported by Microsoft, Meta, HTC, Valve, Varjo, and Qualcomm.

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BI&LW: Magic Leap has learned that Open and interoperability is favored over the walled garden. Innovation thrives on interoperability.

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BI&LW: The best devices will win. Magic Leap 2 is smaller, lighter, and had better compute power. It’s an AOSP-based OS interface. It runs against any cloud infrastructure. Data is private and controlled by the owner.

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BI&LW: Magic Leap 2 is raising the bar to help the industry reach its full potential.

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BI&LW: Open platforms empowers developers choice.

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BI&LW: sign up to the developer program magicleap.com/ml2-developer-…

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BI&LW: Chromium based browsers all use OpenXR to support WebXR. There is also scene inspection in Blender.

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BI&LW: ZombieLand VR is a good example of OpenXR using one executable for 22 different devices

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BI&LW: OpenXR going forward is looking at adding more extensions. There are currently over 80 extensions. These let devs experiment

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BI&LW: OpenXR extensions like overlays, hand tracking-each finger has 5 joints, eye tracking and other eye things coming soon.

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BI&LW: what’s next for OpenXR? Clarifying and fixing some things from 1.0, expanding support for AR and MR for scene understanding additional input/output Devices expanded haptics, expand body tracking, expand device support

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BI&LW: Get started with OpenXR today. The deck will be open after the conference, but in the meantime check out the resources. OpenXR is a win win for vendors, end users

khronos.org/openxr/

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@threadreaderapp can you please unroll