VICTORY!
After years of pressure from the BDS movement and Palestine solidarity groups, General Mills announced it divested from its venture in an illegal Israeli settlement in occupied Palestine.
As the success of the #BoycottPillsbury campaign shows, public pressure works!
After years of pressure from the BDS movement and Palestine solidarity groups, General Mills announced it divested from its venture in an illegal Israeli settlement in occupied Palestine.
As the success of the #BoycottPillsbury campaign shows, public pressure works!
From 2002 to 2022, General Mills manufactured Pillsbury products in Atarot, an industrial settlement in occupied Jerusalem, on land stolen from Palestinians in 1970.
The Pillsbury factory got repeated grants from the Israeli government to hire Jewish settlers and relocate them to the area, thereby growing the settlement and economically enabling Israel’s continued land theft and occupation.
Meanwhile, the Atarot industrial settlement — and the Pillsbury factory specifically — have devastated Palestinians. The settlement ravaged and suppressed pre-existing Palestinian agriculture and small business, surrounded their homes with trash, and polluted their air.
Palestinians who live nearby the Pillsbury factory reported respiratory issues from flour inhalation and complained that “when they pour the flour [in outdoor mixers], the flour… overflow[s] into the house.”
Since 2020, the BDS movement and Palestine solidarity groups have been encouraging people to #BoycottPillsbury until General Mills ends its business in Israel. Even members of the Pillsbury family, like Charlie Pillsbury, came to support the boycott.
Along with the @bdsmovement, we “welcome General Mills’ decision as a decisive step towards ending the company’s complicity in Israeli apartheid and violations of Palestinian human rights.”
https://twitter.com/BDSmovement/status/1532036253864140802?s=20&t=xD4UB4R-Fr62NWCiXu54qg
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