DAN KOE Profile picture
Jun 4 35 tweets 7 min read
If you want to secure your future, read this:
The conventional career path never sat well with me:

- Go to school

- Think you know what you want do at 18

- Possibly get a job you like on your first try

- Possibly enjoy life while having zero control over your day

- Possibly have freedom when you retire at 65
Nope.

Didn't like that.

That "secure" future didn't sound so secure.

So I spent my time:

- in the gym
- failing at 7+ business models
- studying people I aspired to be like
- learning whatever skills could help me
After much study, action, and direct experience — things started to click.

Throughout the last 4 years, I've pieced together the puzzle for success in the modern world.

Here's what I wish I knew at 18:
The future of work will not be work.

It will be play. If you can use the internet to:

- Pursue your genuine curiosity
- Develop your skillset
- Build distribution & leverage
- Build digital products / services

You won't have to worry about your future.
For the first 18+ years of our lives, culture is designed to strip our child-like curiosity away from us.

- Go to school
- Learn the set curriculum
- Do your homework

Most of us get caught up in TV shows and video games rather than learning something WE are interested in.
Curiosity is the path to doing what you want to do.

You pursue curiosity by asking:

“What if I learned that skill?”

“What if I improved my health?”

“What if I started that business?”

“What if I failed? What if I didn’t?”
What follows is exploring the unknown.

Taking action.

Finding resources to self-educate.

Letting new discoveries lead you down new paths.

Repeating the process until you've connected all of the dots.
Creators, personal brands, and online educators are accelerating the rate of human evolution.

Condensing information through courses, systems, and mentorships.

Distilling years of experience into a digestible form.
Humans can process ~126 bits of information per second.

What used to take 60 million bits of information to process (i.e. a 4 year degree)

Now takes 10 million bits of information to process (with condensed knowledge in online education).
With this education boom we can:

- Learn more
- Act faster
- Make new discoveries
- Pass down our insights

The internet has opened up cross-world communication. This in itself is a miracle that shouldn't be taken for granted.
This is what we do as humans.

- Process information (curiosities)
- Imitate others (for survival)
- Condense what we learned
- Communicate our stored information to others

Post your unique perspective of the information online and you start to build leverage
How do we puruse our curiosities full time in the new world?

You must understand 2 things:

- Code (the medium)
- Media (the message)

Media and code have leveled the playing field for getting an impactful message in front of anyone with an internet connection.
1) Media

Media is the front end of the internet, how we communicate with others without being with them.

Media is how you capture attention and deliver information.

Media is how you attract an audience, learn in public, and distribute your own condensed knowledge.
To master media, study the mind:

- Study persuasion
- Study decision making
- Study philosophy & spirituality
- Study psychology

Study everything that allows you to capture and hold attention with writing, speaking, and visuals.
You learn how to do this quickly by getting started.

- Build out real-world projects by starting a curiosity basedsocial media account

- Create videos, podcasts, articles, and other forms of content

Treat it like a game where you're learning what makes humans tick.
At minimum, you'll create a public portfolio and develop modern skills.

You can get a high-paying media job without a degree.

Or you can work for agencies, creatives, and other personal brands.

You'll be able to use that income to fuel your entrepreneurial journey as well.
At maximum, you build leverage for your future.

You create a curiosity-based income for yourself given time and effort.

You open up the potential to make more than enough money to live a happy life.

Either way, you win.

Start creating.
2) Code

Tech is the back-end of the internet.

Tech — specifically code — is the vessel for media.

It allows us to package up the information we learn in a structured way.

It allows us to house the info, products, services, and everything else in the digital economy.
Again, You can learn to code and get a job in ~6 months without a degree.

Jobs in code and media are allowing more and more people to make good money through online self-education.

You can then use that money to transition into a SaaS, freelancing, or education business online.
3) The Brutal Combo

The beautiful thing:

Coders have gotten so good that no-code tools are everywhere.

Anyone can build a website, email list, blog, product, membership, community, and other things allowing them to harness their media skills online.
With these modern tools, the average person will learn both media and code just by starting a social account.

You educate yourself on media by learning and posting.

You educate yourself on 'code' by housing that information on your website, landing page, and email list.
How do you get people to see the media you produce?

By building distribution:

- an audience
- an email list
- communities
- your network

All potential traffic sources that can be sent to your digital product or service (how you make money online).
The world is craving human connection more than ever.

People are losing trust in formal education and corporations.

Decentralization is a hot topic.

Individual distribution centers (personal brands) give that human connection.
Everyone can pursue their curiosity and do what they love — IF they realized and open their mind to this opportunity.
You've built distribution (like a social media following) by posting about your curiosities, what's next?

Digital products and services.

Things that impact someone's direct human experience (the only thing that matters) through problem solving or rapid education.
There are 3 ways to create a product or service:

1) Done For You

Done for you services are things like freelancing or agency work.

Someone has a problem, you have a unique system for solving that, they hire you, and you solve the problem for them.
2) Done With You

Done with you services are things like consulting, coaching, or mentoring.

Rather than doing something for someone, you are walking them through your system.

You are teaching them, educating them, on how to improve a certain aspect of their life.
3) Do It Yourself

Do it yourself is for digital products like:

- Courses
- Cohorts
- Info products
- Membership sites

You package up your knowledge in a digestible (and infinitely replicable, high profit margin) way.
Start with freelancing or consulting.

Start for free and soak in all wisdom you can.

Start developing a unique system for getting results.

Raise your prices and build distribution along the way.

Then, package up your system into a digital product and distribute it.
This is how you make a fortune:

- Pursue your curiosity
- Talk about it online
- Attract like minded people
- Build distribution
- Sell your value

Become a personal school for others losing trust in the system.

If you:

- Learned something new
- Made some mental connections
- Just enjoyed reading about this concept

Follow me @thedankoe for more deep-dive threads — and be sure to share the tweet below before you leave.

I appreciate your invested attention.
Lastly, this thread is a distillation of a longer article.

If you want to read about it more in-depth, click the link below.

It will also give you the option to subscribe to The Koe Letter.

That's where I distill things even further.

thedankoe.com/the-future-of-…
Side note:

I found this was a missing piece in my brand.

So, I'm launching my school Digital Economics on June 14th.

It'll be a modern business degree (taught by someone who actually understands modern online business).
Over 30 days we'll cover:

• skill acquisition
• brand building
• rapid content creation
• creating your own niche (that no one can compete with)

Enroll here before June 11th for 40% off:

digitaleconomics.school

• • •

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More from @thedankoe

May 31
How to never run out of content ideas:

Say 1 thing 1000 different ways.

Here are 3 strategies to do that with ease:
I'm sure you've heard of this before, but it may feel a bit off-putting.

"Wouldn't I just be repeating myself?"

Yes.

Like music, repetition and rhythm are important.

Plus, it makes you memorable.
How many quotes, sayings, or teachings do you remember from your favorite creator, speaker, or public figure?

My point.

So, here are the 3 strategies:
Read 14 tweets
May 27
I don't think creators realize how important their profile picture is.

It. Is. Important.

- Watch headshot YT tutorials
- Learn about lighting & angles
- Take a good picture with your phone
- Hire someone on Fiverr to edit it

Or do a professional photo shoot.
Why is it important?

It sets the tone for your brand.

More people click on nice photos.

People judge your looks whether you like it or not.

It separates you from the sea of consumers.

It makes people reply to your DMs.
How I took mine:

Gave phone to roommate.

Stood in front of a window.

Edited it in photoshop.

(I used to do photography so I have an advantage)

Either way, take some time to polish it up.
Read 5 tweets
May 23
How to gain experience fast:

- Start a personal brand
- Post 3 times a day
- Start a free newsletter
- Build a personal website

Stick it out for 6 months, learn, and iterate.

Now you have experience in copywriting, design, funnels, marketing, branding, and social growth.

1/
You also understand the ins-and-outs of most online businesses.

AND you've built a public resume for yourself by talking about your interests and expertise.

You can turn your new skill stack into a freelance, consulting, or digital product offer.

2/
Another route: post about things relating to the eternal markets

Health, wealth, & relationships.

- Health and fitness
- Marketing and creative work
- Mindset and performance

Most offers that sell are what help people self-actualize.
Read 4 tweets
May 21
Irreplaceable brand and content made easy:

1) Write out the 5 authors that changed your life (this is what you are curious about)

2) Note + connect your favorite aspects of their brand and teachings

In short, become a combination of the people that impacted your life the most.
That’s what we do anyways, no?

That’s what you know best, and can talk about for hours with passion?

We all copy, imitate, and emulate - so why not do it intelligently?

Cc:
thedankoe.com/how-to-copy-yo…
More firepower: specialize in a marketable skill fast.

Learn a skill stack that targets a burning problem in the eternal markets (health, wealth, relationships)

Build authority, land clients, build leverage.

Then, start to work in everything from above.
Read 4 tweets
May 20
Esoteric truth:

You can visualize a positive potential reality, pull that energy into the now, and use it to fuel your daily actions — creating your reality.
Example:

The classic "take me back" posts on Instagram.

Visualizing the energy of a vacation, feeling it, and having the same sensory experience as you had on that vacation.

Energy created from thoughts and focus.
Example 2:

A crystal clear vision for your future.

Where do you want to live?
How do you want to look?
What do you want to do for work?

Can you *feel* what it's like to be in that position?

Let your actions follow without thought and bridge the gap.
Read 4 tweets
May 17
If I could travel back in time, here is what I would tell my 18-year-old self:
Closed-mindedness won't get you to where you want to be in a world where opportunities are abundant.
There are those who look to confirm their beliefs and those who look to make new discoveries. The switch from cope to curiosity will change the direction of your life.
Read 26 tweets

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