You have $100,000 trapped in your head.

(Or on your hard drive)

A thread on turning your knowledge into a simple yet hyper-profitable product: A few beliefs of mine:

- Everyone has something valuable enough to pay for

- Most businesses should have a digital product for extra high-margin revenue

- Most beginners should build cash flow with a digital product, then invest in that startup or ecommerce business

The best periods of my life came after a period of being absolutely fed up with the lack of progress I was making.

A thread on using negative energy to change your life: A sad truth:

Most people don't change until the pain is so great that they only have two choices: drown or launch in the opposite direction.

"Somebody is going to create – or already has – a great tool to write in a new way… helping you discover new things in the idea space." – Sam Altman

This is why we built Kortex.

The future of writing apps.

And we made it free: In order to build the future of writing, we needed a sturdy base.

Not just some new AI powered document editor, but a second brain for all of your knowledge.

This took time.

While we have AI features coming (as we'll discuss), we needed to master the writing experience first.

"Niche down."

The words that cause too many people to quit their dream of doing their own thing.

Let's change that.

How to create your niche of one (by being yourself): If you're building an audience on social media, most 5-10 year old marketing advice doesn't apply to you.

Your posts are spread to random people.

This isn't paid ads or cold email.

You aren't sending directly to your target audience.

Let's unpack how to create your own niche.

The only real test of intelligence is if you get what you want out of life.

– Naval Ravikant

A thread on becoming more intelligent: There is a science to becoming more intelligent.

It's called cybernetics.

Most people haven't heard of that word. Or they think it's only about robots and cyborgs.

But it's about so much more.

Cybernetics is the art of getting what you want.

Writing changed my life.

My only regret is that I didn't start sooner.

Why you should start writing (even in the age of AI): 1/ Writing helps you think.

Thinking helps you get what you want.

We have so many tasks, dreams, and worries to think about each day. Your mind simply can't handle them all.

You don't have to be a professional writer to think clearer:

1) Pull out a notebook.

2) Write down everything on your mind. Projects, thoughts, tasks, worries, and dreams.

3) Categorize them into personal, professional, social, and household.

4) Write a story that strings them all together. Give yourself the clarity to move forward.

When you put your thinking on paper, you take control of it.

If clear thinking is what allows you to solve problems and achieve goals, writing is one tool on your path to getting what you want.

How to achieve ambitious goals even if you lack motivation.

A thread on changing your life: You lack motivation because you silently expect the goal to be easy to achieve.

That's why you haven't started.

It isn't easy.

Difficulty is encoded into life itself.

It's nature's way of filtering out weak people.

When you expect it to be difficult, it becomes easy.

If you feel lost, do a hard reset on your life.

Here's how (takes 30 minutes): This is a process I run through when life gets a bit too messy.

Like when you're constantly thinking back to a time when "life was better."

Or when your routines fall apart and all of these little tasks pop up that drain all of your time in the day.

The best periods of my life always came after a period of getting absolutely fed up with the lack of progress I was making.

A thread on seamless self-discipline: Discipline is about getting clear on what you want, not forcing yourself to do things you don't.

Most people are trapped in a chaotic cloud of thoughts, emotions, tasks, and events.

They get so distracted they lose any vision they had for the future.

Most people suck at writing.

No ideas. No engagement. No shares. No followers. No impact. No future.

The 2 writing frameworks I use daily (that made me $4.1 million as a writer last year): Writing fails when you ignore (or forget) the principles.

What you are about to learn are not manipulative tactics.

They are universal psychological triggers that you use every single day.

They are the reason you love stories, games, and anything else valuable in your life.

Don't find a niche.

Create one.

Here’s how: Turn yourself into your customer avatar.

List out your interests.

List out your goals.

List out your problems.

List out exactly how to overcome the problem and achieve the goal.

One meaningful project.
One hour of focused work.
One day at a time, without waver.

That's the secret you're looking for.

A thread on taking control of your future: Since we were born, we go to school to learn things we don't care about to get a job we don't care about to wind up in a life we don't care about.

If you don't choose a project, you will be assigned one.

Focus determines your quality of life.

Imagine a spreadsheet that displayed where your attention has been spent (or invested).

It would make sense why many people feel overwhelmed, anxious, and out of control.

8 more perspective shifts to reclaim your focus: Focus is a lost art in a distracted world.

- Set a goal (for direction)
- Create a plan (for clarity)
- Identify a problem (for progress)

Humans love solving clear problems that move them toward a goal.

When done correctly, distractions disappear and life becomes enjoyable.

Guard your attention at all costs.

Turn off notifications, they can wait. Turn off the news, it isn't reality. Turn off everything that seems important on the surface, but isn't.

Modern enslavement isn't physical, it's mental.

7 more lessons from The Art Of Focus: Grab a notebook.

Write out exactly what you want in your future, don't miss a detail. Then, break it down into goals. Decades, years, months, weeks, and days.

Every day, write down the 3 levers you can move to create your vision.

A dream without clarity is a nightmare.

You're anxious because your mind is living in the future while your body is stuck in the present. The gap between where you are and where you think you are is too large for action: You're bored because you haven't developed the skill that allows you to identify and attack interesting challenges.

If you don’t create a routine, you will be assigned one.

A thread on the importance of routine: People are too quick to adopt the structure that somebody else created to ease life’s uncertainty.

If you aren't tired when you go to bed and excited when you wake up, you need intensity and goals.

A thread on getting what you want out of life: The best way to make significant progress is to force yourself into a place you don't belong (and let practice bridge the gap).

Do what you love but study psychology, marketing, and sales so you don’t become a starving artist.

A quick thread on breaking free: Entrepreneurship is the natural step after self-improvement. You acquire a skillset and mindset so valuable to your life that you can’t help but share it with others. You solve your own problems, sell the solution that changed your life, and improve humanity as a result.

You feel helpless because you are unaware that there IS a series of decisions you can make to get out of your situation.

A thread on decision-making: You aren't where you want to be because you didn't make the thousands of tiny decisions that led to a purposeful career, fulfilling relationships, or a healthy and aesthetic body over the past year.

Nobody is coming to save you.

Not your friends. Not your family. Not the government

They can offer advice and tools.

But at the end of the day, it's up to you to change your mind and act regardless of how you feel.

A thread of advice you need to hear: Be a failure.

Approach the girl and get rejected. Post the video and get called an idiot. Start the business and watch people criticize your first moves.

Everyone else did it. You aren’t a special case.

Invest in your portfolio of failures until you can afford to succeed.

Self-discipline is when the desire to become the highest version of yourself outweighs the desire for cheap pleasures.

A thread on reaching your potential: The secret to self-discipline is to avoid environments that make it difficult, and create environments that make it effortless.