Most people suck at writing.

No ideas. No engagement. No shares. No followers. No impact. No future.

The 2 writing frameworks I use daily (that made me $4.1 million as a writer last year): Writing fails when you ignore (or forget) the principles.

What you are about to learn are not manipulative tactics.

They are universal psychological triggers that you use every single day.

They are the reason you love stories, games, and anything else valuable in your life.

Don't find a niche.

Create one.

Here’s how: Turn yourself into your customer avatar.

List out your interests.

List out your goals.

List out your problems.

List out exactly how to overcome the problem and achieve the goal.

One meaningful project.
One hour of focused work.
One day at a time, without waver.

That's the secret you're looking for.

A thread on taking control of your future: Since we were born, we go to school to learn things we don't care about to get a job we don't care about to wind up in a life we don't care about.

If you don't choose a project, you will be assigned one.

Focus determines your quality of life.

Imagine a spreadsheet that displayed where your attention has been spent (or invested).

It would make sense why many people feel overwhelmed, anxious, and out of control.

8 more perspective shifts to reclaim your focus: Focus is a lost art in a distracted world.

- Set a goal (for direction)
- Create a plan (for clarity)
- Identify a problem (for progress)

Humans love solving clear problems that move them toward a goal.

When done correctly, distractions disappear and life becomes enjoyable.

Guard your attention at all costs.

Turn off notifications, they can wait. Turn off the news, it isn't reality. Turn off everything that seems important on the surface, but isn't.

Modern enslavement isn't physical, it's mental.

7 more lessons from The Art Of Focus: Grab a notebook.

Write out exactly what you want in your future, don't miss a detail. Then, break it down into goals. Decades, years, months, weeks, and days.

Every day, write down the 3 levers you can move to create your vision.

A dream without clarity is a nightmare.

You're anxious because your mind is living in the future while your body is stuck in the present. The gap between where you are and where you think you are is too large for action: You're bored because you haven't developed the skill that allows you to identify and attack interesting challenges.

If you don’t create a routine, you will be assigned one.

A thread on the importance of routine: People are too quick to adopt the structure that somebody else created to ease life’s uncertainty.

If you aren't tired when you go to bed and excited when you wake up, you need intensity and goals.

A thread on getting what you want out of life: The best way to make significant progress is to force yourself into a place you don't belong (and let practice bridge the gap).

Do what you love but study psychology, marketing, and sales so you don’t become a starving artist.

A quick thread on breaking free: Entrepreneurship is the natural step after self-improvement. You acquire a skillset and mindset so valuable to your life that you can’t help but share it with others. You solve your own problems, sell the solution that changed your life, and improve humanity as a result.

You feel helpless because you are unaware that there IS a series of decisions you can make to get out of your situation.

A thread on decision-making: You aren't where you want to be because you didn't make the thousands of tiny decisions that led to a purposeful career, fulfilling relationships, or a healthy and aesthetic body over the past year.

Nobody is coming to save you.

Not your friends. Not your family. Not the government

They can offer advice and tools.

But at the end of the day, it's up to you to change your mind and act regardless of how you feel.

A thread of advice you need to hear: Be a failure.

Approach the girl and get rejected. Post the video and get called an idiot. Start the business and watch people criticize your first moves.

Everyone else did it. You aren’t a special case.

Invest in your portfolio of failures until you can afford to succeed.

Self-discipline is when the desire to become the highest version of yourself outweighs the desire for cheap pleasures.

A thread on reaching your potential: The secret to self-discipline is to avoid environments that make it difficult, and create environments that make it effortless.

You feel terrible because your subconscious knows you could be doing better. A thread: You feel terrible because the priority tasks you set aren't getting done. The tasks start to pile up and - even worse - you aren't making progress. Both demotivate and trap you.

Wake up.
Hit snooze 4 times.
Stare at your phone.
Roll out of bed.
Make coffee.
Sit in traffic.
8 hours of unfulfilling work.
Sit in traffic... again.
Argue with your "significant" other.
Walk the pet.
Watch TV.
Pass out.
Repeat.

This should scare the shit out of you.

A thread: If you want to end up the same as everyone else, keep doing what everyone else does.

Life gets significantly better when you do these 4 things: 1) Cultivate a vision for your future.

Most people have nothing to look forward to.

They wake up stressed.
They go to work stressed.
They go to sleep stressed.

They spend their free time trying to numb the pain that comes from surface-level living.

How to make more money (and escape the predictable paycheck).

A stream-of-consciousness thread: Money is the lifeblood of society.

Money is the resource to build your future.

Money is the universal unit of value exchange.

Money is how you contribute to what you want to see in humanity.

Making money has become a necessity for those that want to live the fullest life.

In the last 365 days my creator business has generated $1.7m in revenue.

These are the top 5 insights I've collected: 1) The most profitable niche is you.

The first thing you'll hear when you want to start a business is to "choose a niche."

You do this by:

- Choosing a market
- Narrowing to a sub market
- Creating a customer avatar
- Identifying their problems

Then, you build a solution.

A friend and I were driving home from lunch.

We were at a stoplight.

We noticed a girl walking by.

Head down. Sulking. Arms crossed. Walking slow. It looked like she was going to burst into tears at any moment.

She was dressed in all black with hair dyed the same... Now, many will consider the rest of this thread judgemental.

Maybe.

But observation and discernment can go a long way.

You are allowed to observe others, sense how they feel, and discern the actions that lead to how they experience life.

Then, you can change your own choices.

Why boredom is ruining your life: It's common in the self-help space to encourage you to "be bored" or "learn to be alone with yourself."

It's good advice.

But most people that think they are bored aren't actually bored.

They're distracted.

And we all know where that leads.

How to avoid ending up like 99% of people: One of my favorite hobbies is to observe two things:

1) Patterns of society
2) Patterns of the successful

Now all you have to do is avoid one like the plague, experiment with good actions, and protect your attention at all costs.

How to reinvent yourself: First, we need to understand what your "self" is.

The self, or the ego, is a concept.

It is a group of beliefs and labels.

It is an idea.

It is a THOUGHT, not an experience.

From the day we were born our parents and teachers played games with us.