Brands too afraid of getting cancelled? @GodisRivera on it at #CannesLions 👇

”You should re-frame the word ”cancelled” in your mind. There’s no boogeyman, no one’s gonna eat your brand alive. Four steps to re-frame it:

[1/5]
1️⃣ Hearing feedback from a community is an opportunity listen and learn. Even when it stings. [2/5]
2️⃣ Think about who is REALLY at risk in society, and who deserves to be represented accurately and with dignity. [3/5]
3️⃣ Think about how to create lasting consistent relationships with voices from these communities to create better authentic work. [4/5]
4️⃣ Partner with and hire voices representing several intersections from diverse communities to understand a fuller scope culturally.” [5/5]

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