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jari lähdevuori Profile picture
jari lähdevuori
@jarilahdevuori
Creative Director, Co-Founder, COB of Kurio // The Social Media Age(ncy) (@kurio_marketing)
Jun 21, 2022 • 5 tweets • 2 min read
Brands too afraid of getting cancelled? @GodisRivera on it at #CannesLions 👇

”You should re-frame the word ”cancelled” in your mind. There’s no boogeyman, no one’s gonna eat your brand alive. Four steps to re-frame it:

[1/5] 1️⃣ Hearing feedback from a community is an opportunity listen and learn. Even when it stings. [2/5]