Thread by @NFTbark

What @doodles did last night was something I’ve never seen in NFTs. Forget terms like bullish and bearish…those are often short term phrases. Last night shows me Doodles is a brand ready to permeate pop culture for years to come. Here’s why…

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Let’s start with Julian Holguin, the new @doodles CEO, previously President at Billboard. He looks like a home run hire. He delivered an Apple-like keynote (again, NEVER seen this in Web3) about the direction of the brand with polish and stage presence.

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Off the rip, he read mission and vision statements. It cannot be overlooked the time and thought major multinational brands put into this sort of thing, sweating every word. Many NFT brands lack identity. Doodles has a clear direction and North Star.

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Julian painted a picture of a company that’s ready to reach the masses through several spokes, all with a logical connection to @doodles. Their plan to onboard millions through a gasless proof of stake just makes sense.

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They announced @Pharrell as their Chief Brand Officer. It doesn’t take a big leap to realize why this is a perfect fit. He’ll create tons of content, including @doodle records volume one, produced by Pharrell, in partnership with Columbia Records this year.

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Funding in Web3 is important to give a long runway to founders. It makes it so they don’t have to force short-term gains. They have it - @alexisohanian and 776 are doing a round for @doodles. They also added his cofounder to their board of directors.

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I’m not dropping alpha here - you can learn more about Doodles 2 and what’s to come in other places. And @poopie & @evankeast delivered that on stage. To me, last night was bigger than “alpha.” Last night Doodles did something no other Web3 brand has done.

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We’ve always seen how @doodles delivers on top-level brand experiences. The #SXSW warehouse and @diplo, last night with @TheChainsmokers and the Genesis Factory today. But now they’re ready to grow far beyond the Web3 early adopters. And I can’t wait.🔥

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