...continuation on strategy - opportunity evaluation (2nd last thread on strategy before we get into finance where things get more interesting *pls like, retweet & follow to have these threads reach as many entrepreneurial minds as possible... (1/8) 
https://twitter.com/edgarmulei/status/1539118126754824192
an opportunity/initiative needs to have a definition that includes the description (e.g. room renting/sharing) - this should be tied to a problem definition that your key strengths can address *see previous thread (2/8)
other key components of an opportunity are the target customer profile & the value proposition. @strategyzer have developed a tremendous value proposition canvas which I find pretty useful (3/8)
don't worry about developing one now, we'll cover how to in another thread... (4/8)
you also need to define how you'll differentiate yourself from other businesses offering the same product/service - one way of doing this is under your customer service (5/8)
once all opportunities have been listed (best way of getting many opportunities is through group brainstorming or having pple share ideas on a shared jamboard @Google), you apply the porter force filter (6/8)
running opportunities through the 5 forces makes you eliminate the risky ones, that is, the ones with many threats (remember how many startups shut down after the @Apple #WWDC22?) usually very important to discard risky opportunities (7/8)
at this point you should be left with feasible opportunities, it's time to prioritize them in the next thread! see ya then! (8/8)
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