My agency has written 10,000+ pieces of copy.

Our #1 Copywriting Rule:

Never write copy from scratch, always use a framework.

Here are 10 proven copywriting frameworks to write high-converting copy.

🧵 THREAD 🧵
1. Features-Advantages-Benefits

Features: start with what your product can do.

Advantages: explain why it's helpful.

Benefits: elaborate on what it means for the reader.

Example:
2. PASTOR

P: Identify the Problem people are having.

A: Amplify the consequences of not solving it.

S: Tell a Story related to the problem.

T: Include Testimonials from happy customers.

O: Present your Offer.

R: Ask for a response.

Example:
3. Before-After-Bridge

Before: present the current situation with the problem.

After: show them the world without the product.

Bridge: Show them how to get there.

Example:
4. Attention – Interest – Desire – Action

Attention: get the reader's attention with a bold statement.

Interest: present information that appeals to the reader.

Desire: state the benefits of your product.

Action: ask for a sign-up/purchase.

Example:
5. Problem-Agitate-Solve

Problem: identify the most painful problem your target has.

Agitate: make the problem hurt, show why it is bad.

Solve: present your product as the logical solution to the problem.

Example:
6. Picture – Promise – Prove – Push

Picture: paint a picture that gets attention and creates desire.

Promise: describe how your product will deliver.

Prove: provide testimonials that back up your promise.

Push: give them a little push to take action.

Example:
7. Star-Story-Solution

Star: introduce the main character of your story.

Story: tell a compelling story to keep the reader hooked.

Solution: an explanation of how the star wins in the end.

Example:
8. Awareness – Comprehension – Conviction – Action

Awareness: present the situation or problem.

Comprehension: help your readers understand the problem.

Conviction: create the desired conviction in your reader to use your solution.

Action: make them take action.

Example:
9. The 5 Basic Objections

Answer these questions in order:

1. I don’t have enough time.

2. I don’t have enough money.

3. It won’t work for me.

4. I don’t believe you.

5. I don’t need it.

Example:
10. The Four C's

More than a framework, this is a checklist to write good copy.

Whatever kind of copy you're writing...

Make sure it's:

- Clear

- Concise

- Compelling

- Credible

Example:
Thank you for reading this!

I’ll keep sharing content with you on:

- Copywriting

- Email marketing

- Ecommerce

- Building an agency

- Entrepreneurship

So follow me @ecomchasedimond to keep learning!
P.S. Every Friday I send one of the most helpful, actionable, and hilarious copywriting newsletters.

Join 33,060 other marketers & founders who receive this FREE newsletter.

Join for free: chasedimond.com/alex-in-my-inb…
Should I do more threads like this in the future?
P.S. I run one of the most engaged newsletter for all things ecommerce email marketing.

Join 33,060 other marketers & founders who receive my FREE weekly ecom email marketing newsletter.

Join for free: chasedimond.com/chase-email-ne…

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More from @ecomchasedimond

Feb 4
AI just cooked ad agencies.

Coca-Cola spent $300K on 3 agencies for their Christmas AI ad.

Someone copied it with 90% accuracy for Pepsi with $400 and AI tools.

A step-by-step formula to create any ad using AI 🧵
Before I tell you the exact steps, let me show you how good AI ads have become.

These were created using , where the AI helps you create ads from scratch and get 90% to the finish line.

Watch for yourself: Icon.me
If you want to copy it scene-by-scene, here's how to do it.

Step 1: Screenshot ALL the scenes in the ad.

Watch the video and take screenshots of particular scenes.

Like this one scene: Image
Read 19 tweets
Feb 3
I scaled an email list from 0 to 500k subscribers in 10 months without using paid ads.

Here’s exactly how I did it:

(Steal my playbook)

THREAD
1. Cold email

Cold email was our top channel.

We built a tool that aggregated the following data from Instagram:

> Accounts with posts tagged #travel
> Popular travel account followers (e.g. NatGeo)
> Accounts people geotagged with popular traveling destinations (e.g. Bali)

And continued collecting until we hit 5 million addresses.

Once we had the emails, it was time to start sending.

Which meant finding some killer subject lines.

Luckily, we knew everything about these people from their IG profiles, so…
We were able to send highly-personalized subject lines.

For example:

> Your {{hashtag}} photo
> Travel influencer
> Came across your Instagram
> {{username}} <> Email Travel Series

The average open rate?

45-50%.

Meaning out of the 5 million addresses, almost 2.5 million saw our email.

Not bad.

Now we couldn’t just auto-sub these people to the list…

But we could ask them to opt-in to our new community via our broadcasts.

And with our highly-personalized emails based on the data collected, we achieved 10-15% CTRs.

Resulting in 100's of thousands of clicks from roughly 5 million emails sent.

Note:

This result was only possible because of the time we put into segmentation & personalization.
Read 8 tweets
Jan 20
9 Email Formats That Could Make You More Money Today

From a $200MM Email Marketer

Thread:
1. Story Email

- Best for: Colder traffic (people who don't know you as well)

- Why it works: Stories trigger emotion and help readers relate.

How to do it:
- Open with a pain point your audience feels
- Show how the character overcame it (your product as the hero)
- Close with a direct call-to-action (CTA)

Pro Tip: Keep it short. Make the reader see themselves in the story so they need your product.
2. Customer Reviews Email

Best for: Warmer traffic (they know your company but haven’t bought yet)

Why it works: Builds credibility and reduces risk in the buyer’s mind.

How to do it:
- Pick specific, outcome-focused reviews (“I increased my sales by 30%”)
- Address objections (“I thought it was too expensive until…”)
- End with a strong CTA: “Join 20,000+ happy customers—grab yours here.”

Pro Tip: Include pictures, names, or real quotes to make it genuine.
Read 10 tweets
Dec 16, 2024
The 19 Commandments of Email Marketing:

Proven lessons from generating over $200M in email revenue for clients 👇Image
1) Respect Your Subscribers:

Your audience joined for value, not spam.

Before pressing send, ask: “Does this email help them solve a problem, learn something new, or feel valued?”

If not, rewrite it.

2) Test Everything, Always

Your email success is built on data, not guesses.

A/B test subject lines and pick the top performer.

Experiment with sending times by splitting your list into two groups and monitoring open rates.

3) Build Automated Systems:

Systems work 24/7, even when you sleep.

Set up a welcome series that introduces your brand and offers a free resource.

Automate abandoned cart sequences to recover lost sales on autopilot.
4) Segment Your Lists Intelligently:

Smaller, engaged audiences outperform larger, unengaged lists.

Segment by last open date, purchase frequency, or interest shown in a particular product.

Send highly targeted offers only to your most engaged readers.

5) Tag and Track All Subscriber Actions:

Detailed customer profiles = effective targeting.

Tag subscribers who click on a product-related link as “Interested in [Product].”

Use these tags to send follow-ups tailored to their interests.

6) Master the Art of the “Hype Cycle”:

Build anticipation before a big promotion.

Day Before: “Preview” email teasing tomorrow’s offer.

Launch Day: “Today Only” email focusing on the core benefit.

Final Hours: “Last Chance” reminder to drive urgency.
Read 7 tweets
Dec 9, 2024
My agency has written 10,000+ emails for clients, consistently beating industry benchmarks.

After analyzing what works best, we’ve distilled our process into a simple, 8-step framework you can use to write emails that convert—every time.

The Anatomy of a Profitable Email 👇
1) Subject Line:

Your subject line determines if your email gets opened.

Actionable Tips:

- Include a specific benefit or promise (e.g., Double Your Productivity in 7 Days)

- Add personalization variables (e.g., the recipient’s name or product of interest)

- Keep it under 50 characters to ensure full visibility on mobile devices

- Test at least 2–3 variations (A/B testing) to identify what resonates
2) Preview Text

Think of your preview text as your email’s second subject line.

Actionable Tips:

- Extend the curiosity sparked by your subject line (e.g., 3 expert hacks inside…)

- Keep it short and clear (35–90 characters) so it displays fully on most email clients

- Don’t repeat the subject line—complement it instead
Read 10 tweets
Nov 18, 2024
My agency has written 10,000+ pieces of copy.

Our #1 Copywriting Rule:

Never write copy from scratch, always use a framework.

Here are 10 proven copywriting frameworks for writing high-converting copy:
1. Features-Advantages-Benefits (FAB)

Features: start with what your product can do.

Advantages: explain why it's helpful.

Benefits: elaborate on what it means for the reader.

Example:Image
2. PASTOR

P: Identify the Problem people are having.

A: Amplify the consequences of not solving it.

S: Tell a Story related to the problem.

T: Include Testimonials from happy customers.

O: Present your Offer.

R: Ask for a response.

Example:Image
Read 13 tweets

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