Gergely Orosz Profile picture
Jun 29, 2022 8 tweets 2 min read Read on X
As a tech lead or eng manager, you so frequently get request from above or from other teams to drop what you are doing and work on this thing they need, *now*.

During my 4 years at Uber after asking these questions, 9 out of 10 times it turned out it wasn't really urgent:
1. "What is the impact of this work you're asking for?" If the impact is unclear: sorry, but we can't do the work. Why would we?

Just this question made the requester realize half the time they just think it's urgent, but don't know what the work will actually result in.
2. "Do you have a spec that is agreed with stakeholders?" A writeup answering the "why" and the "what" that is signed off by relevant business folks.

I've seen so much engineering work thrown out as later the business goes "that's not what we wanted, why didn't you tell us?"
3. "We're not committing to any work before we have done a rough estimation."

With #1 and #2 done, many stakeholders will come and say "drop what you're doing, this is a 3-day work we need ASAP."

Hold your horses. You don't make estimates: the team doing the work does...
4. Make the cost of dropping what you're doing very clear.

This cost is always forgotten by the person coming with the request. But it's a relevant one: wrapping up work, onboarding to the new work, then later onboarding to the old work. Plus a hit on morale for a sudden change!
Uber has some very hectic times when there were reasons we needed to do some new work ASAP. Like a regulation change that means the company would be banned from operating in a region if not building something.

Even in such a place, most "urgent" things turned out to be noise.
The way I always approached these requests was to educate the person coming with them, and have them realize their work is actually not as urgent or as important or as impactful of what the team is already doing.

Doing so meant building empathy both ways, and less hard feelings.
A huge upside of this approach: when committing, you *can* commit with a very high certainty that you will not be interrupted with your work.

The alternative: take on this "super urgent" work, then someone else comes along saying " I need you to drop what you are doing *now*..."

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More from @GergelyOrosz

Dec 21
I see so much FUD (fear, uncertainty, doubt) about the future of sw engineering, mostly from non-devs. Along the lines of “soon anyone can spin off AI agents in bulk that act as hundreds of devs.”

A false premise. Just open your airline app that is built by ~hundreds of devs.
Good software is far more nuanced than just how many devs work on it.

Skype hired good devs and won the video calling desktop market. It got to 1,000+ devs and then… this startup with 50 devs washed the floor with them for mobile chat + calls. It was called WhatsApp.
To understand how software engineering will change when anyone (technical or not) can hire an AI agent to spit out code:

How did filmmaking change now that everyone has a professional-camera (previously unattainable to non-pros) in their pocket?
Read 11 tweets
Dec 18
An odd trend I’m noticing:

A lot more startups (esp AI startups) bragging about how much they work: in terms of well past midnight, 6-7 days per week, 12+ hour days etc.

What is the end game here?

Good job grinding. But it’s v hard to innovate + ship quality sleep deprived…
Speaking for myself: yes, when I’m locked on a problem I’ll work more *to get it done.*

But when I regularly pull late nights, my work (+mood, judgement) gets worse, not better.

Best work is (and has been) usually after taking enough rest and being full of energy+motivation.
Lots of interesting takes. This one on Bsky got me thinking as I can emphasize with it (and the general feeling that many/most AI startups likely have, esp seeing how important first-mover advantage is…)

Being an AI tech startup is great for funding, but tons of pressure Image
Read 4 tweets
Nov 25
Automattic - the creator of WordPress, a company raising $950M in VC funding - took a paid WordPress plugin built and owned by another dev and re-published it, making it free.

If you have a business selling a paid WP plugin: Automattic can null it, anytime.

Another new low.
A summary of past events:



I used to be a big Automattic / WordPress fan (my blog used WordPress for many years, and I admire companies investing in open source.)

Automattic has turned into a corporation ignoring open source ethics though, in its bid to take out its biggest rival WP Engine.blog.pragmaticengineer.com/did-automattic…
WP was so popular in part thanks to the tens of thousands of plugins - built by devs who liked the platform.

This trust is slowly but surely gone. Devs who would have chosen WP don't do so. And so the platform grows less.

Automattic hurting all of WordPress. Maybe on purpose? Image
Read 5 tweets
Nov 21
Worth asking: why would a web infra company acquire a code search startup?

Answer this question, and you get interesting insights on the strategy Vercel is likely pursuing.
It's not a one-step answer.

Q: "What does a code search tool need?"

A: "Access to a customer's whole codebase to work well."
Q: "What does access to a customer's whole codebase mean in terms of additional capabilities?"

A: "Look at what the best-known code search startup is doing. They are building an AI coding assistant that uses context from all the codebase."
Read 5 tweets
Aug 22
What is happening at Sonos is hard to believe.

The company released a new app that is a big regression in reliability, usability and functionality vs the old one.

Sales are falling thanks to the new app.

There is no quick fix.

They want to re-release the old app... but cannot Image
Screenshot from

Talk about a company damaging themselves, thanks to ignoring practices like:

1. Only release a product that has been properly tested (was not the case w Sonos)

2. Have a rollback plan, especially when skipping #1 (also not the case)reddit.com/r/sonos/commen…
And yes, Sonos used to have a great software experience.

I got my first Sonos around 2019 or so I think - and the setup and tuning were very nice (positioning speakers in a room for best performance.) Worked well for me at least.

Here’s a much earlier experience:
Read 5 tweets
Aug 21
Do I have this right:

Major banks skipped due diligence on the deal when providing massive loans to the world's wealthiest person buying Twitter for $44B, assuming they would make a quick buck by selling on these loans.

But they cannot sell it on and make money on it? Image
The full story by WSJ:

It's hard to feel sorry for massive banks that don't make the quick buck they expected to do, because they loaned for an objectively terrible deal? (Twitter was sold for 2-3x the value of Snap, despite fewer users, similar rev)wsj.com/tech/elon-musk…
FWIW Snap today:

- Has ~2x as many users as we can assume X has (Snap: more than 800M MAU)

- Has ~2x as much annual revenue (about $5B)

- Is worth $15B

... meaning X would be valued no more than $15B today, most likely.

No wonder that loan cannot be sold on!
Read 6 tweets

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