Some ramblings: I had a conversation with @rebeccadai0 earlier last week about Web3 social - what we lack today is not a messaging app or a community tool, but rather a repetitive activity that a bunch of people keep going back to the same place to do it everyday.
Imho it's relatively hard to grow brand-new social behaviors out of a new chat app that's simply dedicated to some "NFT communities". Ownership of the same NFT collection sounds sexy, but it needs deeper bonding than just "sharing the values" to form long lasting relationships.
In other words, new social behaviors in this world may occur only after people frequently interact with the same platform for some common purposes - people first each grows a relationship with the platform, and then they develop relationships with each other.
If we have to find some examples, it's prob like how @Stepnofficial users open the app on a daily basis, or how the fans of @ProjectGalaxyHQ keep coming back to the dashboard to look for new tasks. They both have the potential to grow multidimensional relationships.
There are a lot of ideas about the social experiences that STEPN is keen to explore to offer (or in a fancy way, the web3-native digital bonding experiences), but social is also a double-edged sword that can rise and fall you fast - we all need to be honest about that.
STEPN started with incentivizing people to pursue a common goal of "adopting a healthier lifestyle", but how it turns the one-way relationship between a user and the product into a network of relationships among the users, is probably the answer to "how to create a web3 Disney".
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