Thomas Smale Profile picture
Jul 1 14 tweets 3 min read
Looking for an inspiring success story?

@FEIntl recently posted an article featuring @AJAgrawal24.

Here's how he launched, built, and made a high 7-figure exit from his wildly successful CBD business @VermaFarms.

⬇️
1/ Agrawal launched @VermaMedia, a business that allowed him to hone his marketing skills.
2/ He began struggling with sleep, so he turned to CBD. It worked.
3/ He realized that if it worked for him, it could work for others.
4/ After research, he learned CBD boasted a 90% product margin.
5/ He decided to reinvest the profits into branding and a website.
6/ After researching his target demographic, he landed on the health and wellness space.
7/ He launched Verma Farms and used his marketing skills in SEO, affiliate, growth, scaling, and conversion optimization to build the brand.
8/ The business began building itself. At one point, it grew 10%, 15%, and 20% month over month. It hit critical mass when its EBITDA grew past 50%.
9/ To keep it growing, he introduced subscriptions and added new skews.
10/ After 2 years of explosive growth, he decided to get a free valuation from @FEIntl.
11/ After venturing through the valuation process, he received a fantastic offer from Branded and accepted it.
12/ Final thoughts from Argawal?

“I think we’re a rare case where we just had a Cinderella story. We ran a business for two years. We sold for an amount that gave me financial freedom for the rest of my life."
Find the link below for the full story:
loom.ly/fWDpjIo
#ecommerce #founder

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More from @ThomasSmale

Jul 1
A @Shopify app sold for $2,800,000 💰

Here are some key details about the business that might help you build a valuable SaaS business too: ️
💰 Solved a significant pain point for merchants by accurately helping customers determine their size, which reduced return rates.
💰Featured a 5-star rating across 600+ reviews. ️
Read 5 tweets
Jun 30
An affiliate site founder made an 8-figure exit!

Wish I could share all the details, but here are 5 insights that I *can* share...
1. Featured 10 years of operational history
2. Held a dominant position in the business name generator and domain marketplace niche
Read 6 tweets
Jun 30
Need to improve your customer service but don't have the resources?

Try these 8 things:
1. Create thorough product descriptions.

Inquiries will decrease when customers have a clear picture of your product's benefits and features.
2. Offer live chat.

73% of consumers find live chat the most satisfying way to communicate with a business.
Read 10 tweets
Jun 29
Founder walked away with $5.5M+ for their SaaS biz.

What attracted the investors?

⬇️
- Featured a dominant presence in the $67B mobile marketing industry

⬇️
- Boasted 9 years of operational history

⬇️
Read 7 tweets
Jun 29
How did a former @trulia and @HotPads marketing leader successfully launch two SaaS companies by solving customers' pain points?

Here's @dohertyjf's inspiring story in 10 points:
1/ John freelanced as an SEO expert.

When he decided to quit, he began connecting his old clients with other digital marketing companies.
2/ Soon after, John decided to launch @GetCredo to turn those connections into a business.
Read 12 tweets
May 22
Our average SaaS multiples are:

4.0x-6.0x for businesses under $2M
6.0x-10.0x for businesses over $2M

Want to know what it takes to increase your multiple?

Do these 5 things:

⬇️️
1. Documentation: maintain clear and complete financial records. Hire a professional to help you from day one.

⬇️️
2. Operating procedures: anyone should be able to look at your standard operating procedures (SOPs) and know how to run your business.

⬇️️
Read 7 tweets

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