The vicious cycle on climate change: the worse things get > the more people feel doomed & helpless > the less they engage, just as we need them most. To break the cycle, I'm trying something WAY different (think @GretaThunberg x #StrangerThings4 ). A 🧵
The fossil fuel industry and its allies are master storytellers—nimble, sophisticated, targeted, ever-evolving. Just as we effectively counter one fossil fuel industry narrative, another pops up. They’re cynically feeding narratives of apathy & doomism to keep the status quo 2/11
Simultaneously (and doubtlessly connected), young people are around the world are facing debilitating climate anxiety. The @Lancet recently released a powerful study of 10,000 youth across 10 countries documenting this fear 3/11
Excitingly, there is growing awareness of the critical importance of climate storytelling to counter fossil fuel industry propaganda and build political will on climate action (#Dontlookup) and an awesome push to get new & better climate stories in TV, movies, and more 4/11
Drawing from my decade studying fossil fuel propaganda (@Harvard_Law, @FulbrightCanada + now as a PhD @ubc) + my time as a youth climate organizer, I’ve written a #hopepunk YA novel. I’m working with youth artists to co-create an immersive social media story experience Why? 5/11
TV and movies with good climate stories are key but slow & expensive. We also need quick, responsive, consistent, continuously-evolving narratives that we can create with little $$ to challenge fossil fuel propaganda (Reportedly Shell alone has 800 communications staff) 6/11
Young people across every group/identity you can imagine care more about climate than their older counterparts. They in turn are the most effective ambassadors to their parents + grandparents + communities. It’s so important to empower and amplify youth AS storytellers 7/11
Fandoms can be powerful sites of organizing and community. We can weave together unlimited voices around the world into a collective story framework & build a platform to connect and empower young people in critical moments, like elections and divestment votes 8/11
The violence of climate change has already been devastating. And we have a long, hard road ahead of us. What if we could honor and hold space for grief and fear, but add a little magic, play, love, and camaraderie to climate engagement for the years to come? 9/11
As an organizer I’ve seen countless youth who feel certain we’re heading to climate apocalypse. We owe them new stories. Stories set NOW, not post-apocalypse. Stories that help them feel seen + important + powerful. We owe them the magic of possibility, of a future untold 10/11
Check out our Gofundme to learn more. Share and support if you feel moved. And definitely follow along and reach out—we’ll be learning A LOT. Rootbound: Join the protest. Join the magic. gofund.me/2f12c68a
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