It'd cost you $49,700 in ads
to get 10M+ impressions on Twitter.
I got the same for FREE with a brand new account.
~
For more viral potential, use my 20 psychological triggers:
to get 10M+ impressions on Twitter.
I got the same for FREE with a brand new account.
~
For more viral potential, use my 20 psychological triggers:
Good content deserves a chance to be great.
So first, stop writing cheap, disposable tweets.
Aim for content that is:
• Authentic
• Original
• Value-driven
When have something powerful, apply these principles to help it go wild.
So first, stop writing cheap, disposable tweets.
Aim for content that is:
• Authentic
• Original
• Value-driven
When have something powerful, apply these principles to help it go wild.
1. Egoism:
People retweet to stroke their own egos.
By retweeting someone, they are effectively saying, "I'm smarter/wittier/more popular than you."
People retweet to stroke their own egos.
By retweeting someone, they are effectively saying, "I'm smarter/wittier/more popular than you."
2. Altruism:
People retweet to help others.
They see a tweet that they think will be helpful or interesting to their followers, and they retweet it to share the love.
People retweet to help others.
They see a tweet that they think will be helpful or interesting to their followers, and they retweet it to share the love.
3. Social currency:
People retweet so their followers think that they are in-the-know.
People retweet so their followers think that they are in-the-know.
4. Self-interest:
People retweet to further their own agendas.
They retweet content that furthers their agenda or expresses their controversial point of view.
People retweet to further their own agendas.
They retweet content that furthers their agenda or expresses their controversial point of view.
5. Because they like it (and you):
People retweet because a tweet has a positive sentiment, and they like the person who posted it.
Good vibes are easy to retweet.
People retweet because a tweet has a positive sentiment, and they like the person who posted it.
Good vibes are easy to retweet.
6. Because it changed their thinking:
People retweet after profound learning about a topic.
They retweet it in hopes of helping others expand their minds.
People retweet after profound learning about a topic.
They retweet it in hopes of helping others expand their minds.
7. Entertainment:
People retweet because they find the tweet funny or exciting.
They want to share the laughter (or an eye-roll) with their followers.
People retweet because they find the tweet funny or exciting.
They want to share the laughter (or an eye-roll) with their followers.
8. Aesthetics:
People retweet because they like the visual.
Nicely-formatted text or a cleverly designed graphic is more likely to get retweeted than a dense plain text tweet.
People retweet because they like the visual.
Nicely-formatted text or a cleverly designed graphic is more likely to get retweeted than a dense plain text tweet.
9. Utility:
People retweet because reading the tweet is like buying a tool.
A tweet that provides valuable information or tips passes along valuable abilities to your followers.
People retweet because reading the tweet is like buying a tool.
A tweet that provides valuable information or tips passes along valuable abilities to your followers.
10. Popularity:
People retweet because the tweet is popular.
Once a critical mass of likes/RTs happen, you're more and more likely to get retweeted.
People retweet because the tweet is popular.
Once a critical mass of likes/RTs happen, you're more and more likely to get retweeted.
11. Reciprocity:
People retweet because someone retweeted them in the past.
They want to return the favor and show their appreciation.
People retweet because someone retweeted them in the past.
They want to return the favor and show their appreciation.
12. Authority:
People retweet because the tweet comes from a figure of authority.
A tweet from a famous person, a CEO, or a thought leader is more likely to get retweeted than one from a regular person.
(Hint: Upgrade your bio and profile pic.)
People retweet because the tweet comes from a figure of authority.
A tweet from a famous person, a CEO, or a thought leader is more likely to get retweeted than one from a regular person.
(Hint: Upgrade your bio and profile pic.)
13. Scarcity:
People retweet because the tweet is rare or exclusive.
A tweet with an offer for only a limited number of people is more likely to get retweeted because it's seen as something valuable to pass along quickly.
People retweet because the tweet is rare or exclusive.
A tweet with an offer for only a limited number of people is more likely to get retweeted because it's seen as something valuable to pass along quickly.
14. Newsjacking:
People retweet because the tweet is about a current event.
Incorporate a breaking news story or topic that's in the zeitgeist.
People retweet because the tweet is about a current event.
Incorporate a breaking news story or topic that's in the zeitgeist.
15. FOMO:
People retweet because they don't want others to miss out.
They see a tweet that they think is so good, friends would be upset to have missed it.
People retweet because they don't want others to miss out.
They see a tweet that they think is so good, friends would be upset to have missed it.
16. Intense Emotion:
People retweet because the tweet makes them feel strongly, good and bad.
A tweet that creates an extremely funny, sad, angering, or an aha! moment is more likely to inspire action.
People retweet because the tweet makes them feel strongly, good and bad.
A tweet that creates an extremely funny, sad, angering, or an aha! moment is more likely to inspire action.
17. Relevance:
People retweet because the tweet is relevant to them.
A tweet that is relevant to their interests, their location, or their current situation is more likely to get retweeted than one that isn't.
People retweet because the tweet is relevant to them.
A tweet that is relevant to their interests, their location, or their current situation is more likely to get retweeted than one that isn't.
18. Quality:
People retweet because the tweet is high-quality.
• Well-written
• Insightful
• Original
• From a trustworthy source
RTs reflect the value of the original content back on the retweeter.
People retweet because the tweet is high-quality.
• Well-written
• Insightful
• Original
• From a trustworthy source
RTs reflect the value of the original content back on the retweeter.
19. Engagement:
People retweet because the tweet asks a question, starts a conversation, or encourages engagement.
They want others to engage to make it more interesting.
People retweet because the tweet asks a question, starts a conversation, or encourages engagement.
They want others to engage to make it more interesting.
20. Because you asked:
People retweet because the tweet has a call to action.
A tweet that asks people retweet it is more likely to get retweeted than one that doesn't.
People retweet because the tweet has a call to action.
A tweet that asks people retweet it is more likely to get retweeted than one that doesn't.
20 RT triggers:
Egoism
Altruism
Social currency
Self-interest
Bc they like it (and you)
Bc it changed their thinking
Entertainment
Aesthetics
Utility
Popularity
Reciprocity
Authority
Scarcity
Newsjacking
FOMO
Intense Emotion
Relevance
Quality
Engagement
Because you asked them to
Egoism
Altruism
Social currency
Self-interest
Bc they like it (and you)
Bc it changed their thinking
Entertainment
Aesthetics
Utility
Popularity
Reciprocity
Authority
Scarcity
Newsjacking
FOMO
Intense Emotion
Relevance
Quality
Engagement
Because you asked them to
I share lessons on writing, business, and how I built an audience of 12,000+ followers in under 2 months.
Follow me @thatroblennon for more.
Like/Retweet the first tweet because I asked you to:
Follow me @thatroblennon for more.
Like/Retweet the first tweet because I asked you to:
https://twitter.com/thatroblennon/status/1544995902976172032
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