Thread by @brian_blum1

Looking to grow your business through TikTok?

I talked with @alexgarcia_atx about how I gained 14,000 followers in 10 days last month with a simple hack nobody is doing right now.

Here's a sneak peak on how to 3x the organic traffic to your site ⬇️

The first thing to do as a business on TikTok is actually not what you'd expect.

DON'T create a business account.

This severely limits your ability to leverage trending sounds which are crucial to getting reach.

Instead, make a regular creator account.

This allows you to use any sound on TikTok for your video.

Whether the music plays a role or not, always attach a sound that:

- Is trending (30-70k videos in last month)
- Already blew up (100k+ videos)

Next: post authentic content.

UGC is all the rage right now because it works.

I posted this video at 350 followers, and it got 20k views and a couple thousand likes right off the bat

At the time, this only provided around 500 extra visits to the site.

Helpful, but nothing crazy.

I posted a few more and got decent results, but it wasn't driving sales.

So i decided to follow the great @social_savannah's advice and run my best performers as Spark Ads..

For targeting on TikTok, I always go with hashtags

I went after #basketball, #ballislife and #NBAfinals as they all contained audiences in my niche.

The results were super strong in the post iOS 14 world:

$3-5 CPM's
3% Click through rate

But then something crazy happened..

People were engaging + watching the ads all the way through

This provided positive signals to the TikTok algo

And the original videos started getting sent to people's for you page..

In a matter of days they picked up millions of views 🤯

With how well the Spark Ads performed, I wanted to test another @social_savannah trick

Running ads with gaining followers as the objective

I used our best performers and acquired 12k followers for roughly $0.10 a pop

Even better - they're real people, not bots.

What did this do for our account?

Gave new videos way more reach and elevated our baseline

A poor performer now will get at least 7k views

We've had 3 videos organically hit 200k+ views since

As far as sales go, the increased traffic worked.

Both sales and organic traffic to the site got close to 35% boosts from May to June

And we nearly doubled our SMS audience

TL:DR

1. Post authentic, UGC style TikTok's
2. Run them as Spark Ads with conversion objective
3. Use hashtags to target
4. Run those top performers with a follower objective

And boom, you've built an audience and significantly increased exposure for future videos.

If you enjoyed this thread, I dive more into numbers in @alexgarcia_atx 's most recent case study.

Follow Alex and subscribe to his newsletter ASAP - the man provides insane value for FREE to anyone in business.

Feel free to leave any questions here! Hope y'all enjoy 🤝