Building a short form content studio for DTC brands
Jul 3 • 8 tweets • 3 min read
Derschutze will do $40 million in revenue this year without spending a dime on ads
It's all from their organic content.
Steal their viral video playbook:
1) Skits With Product As The Focus
This video depicts a crazy scenario,
Which captures the audience's attention, allowing for a product reveal at the end.
Misdirection leads to memorability.
Jun 19 • 7 tweets • 2 min read
People always ask me, "what brands are doing short form video right?"
My answer? Frida Baby.
Each top performer has these 5 things:
1) Specific, curiosity building hook
2) Failed Solution
Parents struggle with their babies.
Often products seem out of date.
Frida calls out past ineffective methods and contrasts them with their products that directly fix those issues.
Jun 2 • 10 tweets • 3 min read
Dupe .com drove 33 million views in 8 weeks without spending a dime on ads.
Every brand should study their content.
Let's examine their top 5 videos:
1) 5.2m Views, 155k likes, 199k shares
Hook: "Accidentally leaked this hack"
Format: Greenscreen + product demo
Why it works:
- Tangible social proof (news articles)
- "everybody knows about it" = fomo
- Ease of use in product visual
- Desirable end state (no more search for dupes)
Aug 1, 2022 • 6 tweets • 2 min read
If you're stuck on how to market your product..
Copy someone else!
It's the secret to most great marketers' success
Here's 3 essential resources to use for inspiration:
Quick note before we start..
If you find this valuable, plz RT the first tweet! Never know who might need these as well.
Now, onto the good stuff
Jul 27, 2022 • 7 tweets • 2 min read
So you want to go viral, but don't know where to start?
Turns out, it's actually more science than art.
All viral content includes 2 of 3 characteristics..
Use this framework to make yours highly shareable:
Real quick, if you know of anyone who can use this thread for their business, please RT the top tweet!
Helps the message reach more folks 🙏
Now let's get to it.
Jul 7, 2022 • 13 tweets • 5 min read
Looking to grow your business through TikTok?
I talked with @alexgarcia_atx about how I gained 14,000 followers in 10 days last month with a simple hack nobody is doing right now.
Here's a sneak peak on how to 3x the organic traffic to your site ⬇️
The first thing to do as a business on TikTok is actually not what you'd expect.
DON'T create a business account.
This severely limits your ability to leverage trending sounds which are crucial to getting reach.
