Dr. Melaxin has put up a record $11.85M in sales the last 30 days on TikTok Shop.

It's a best-in-class affiliate content strategy.

Bookmark this playbook for your brand👇 1) Clear Product Demonstrations

- Self-deprecating problem statement
- Movement + close up visual hook
- Highly specific / casual language

Ninja did $293k in revenue in the last 30 days on TikTok Shop despite a $250 AOV.

It's a perfect product launch strategy.

Here's how they did it: 1) Testimonial + Review Content

Ninja only made 436 affiliate videos.

However - they were exactly what the target audience wanted to hear.

A quick, authentic product walkthrough

David Protein did $186k in revenue on TikTok Shop in its 1st 30 days.

It was a perfect affiliate rollout strategy.

Here's what they did: 1) Clear, Simple Influencer Brief

David's secret sauce is its macro profile.

150 calories, 28g of protein.

4 of their top 5 videos use that as the title headline.

Goli has become the #1 store on TikTok Shop with $6.36m in the last month.

It's a masterclass in affiliate strategy.

Here's how they did it: 1) Work with trained Creators

This one video made over $350k.

It follows a proven framework:

- Curiosity building question hook
- 3rd party social proof (Huberman)
- Unique angle (KSM 6) on known product

The method is taught in paid discords all over Twitter.

Derschutze will do $40 million in revenue this year without spending a dime on ads

It's all from their organic content.

Steal their viral video playbook: 1) Skits With Product As The Focus

This video depicts a crazy scenario,

Which captures the audience's attention, allowing for a product reveal at the end.

Misdirection leads to memorability.

People always ask me, "what brands are doing short form video right?"

My answer? Frida Baby.

Each top performer has these 5 things:

1) Specific, curiosity building hook 2) Failed Solution

Parents struggle with their babies.

Often products seem out of date.

Frida calls out past ineffective methods and contrasts them with their products that directly fix those issues.

Dupe .com drove 33 million views in 8 weeks without spending a dime on ads.

Every brand should study their content.

Let's examine their top 5 videos: 1) 5.2m Views, 155k likes, 199k shares

Hook: "Accidentally leaked this hack"
Format: Greenscreen + product demo

Why it works:
- Tangible social proof (news articles)
- "everybody knows about it" = fomo
- Ease of use in product visual
- Desirable end state (no more search for dupes)

If you're stuck on how to market your product..

Copy someone else!

It's the secret to most great marketers' success

Here's 3 essential resources to use for inspiration: Quick note before we start..

If you find this valuable, plz RT the first tweet! Never know who might need these as well.

Now, onto the good stuff

So you want to go viral, but don't know where to start?

Turns out, it's actually more science than art.

All viral content includes 2 of 3 characteristics..

Use this framework to make yours highly shareable: Real quick, if you know of anyone who can use this thread for their business, please RT the top tweet!

Helps the message reach more folks 🙏

Now let's get to it.

Looking to grow your business through TikTok?

I talked with @alexgarcia_atx about how I gained 14,000 followers in 10 days last month with a simple hack nobody is doing right now.

Here's a sneak peak on how to 3x the organic traffic to your site ⬇️ The first thing to do as a business on TikTok is actually not what you'd expect.

DON'T create a business account.

This severely limits your ability to leverage trending sounds which are crucial to getting reach.