If you are not exploiting it, you are clearly missing out.
Here’s everything you need to know to crush TikTok ads:
1/ Before going further, let me tell you TikTok's potential:
- 80mn users in US
- 37% users have household income $100K+
- 90% of users access the app everyday
- 49% of users said TikTok helped them make purchase decisions
- 72% of TikTok users find ads on the platform inspiring
2/ Start with seasoning your pixel with clicks only.
Add events like add to cart, initiate check out and purchase but try this later.
But do not start with it. TikTok recommends starting out with traffic campaign.
I have seen this work, you can retarget folks to show more ads.