Growth Marketing Consultant. Grown several tech companies from 0 to 8 figures. Learn from growth stories: https://t.co/ilI1qE2onj
9 added to My Authors
Aug 16 • 17 tweets • 3 min read
People consider sales as a second-class skill.
They frown on sales because it *seems* pushy or scammy.
I’ve been doing sales for the last 10 years.
Here’s what I have learned from sales that you can use as a super-power in startups, marketing & life:
1/ I think there is no skill more important than sales.
You can’t teach sales in school.
Sales is about learning by doing, being empathetic & observing.
Aug 13 • 14 tweets • 5 min read
There are 2.1 billion search results for marketing resources.
But 99% aren't worth learning.
Here are 10 marketing resources that are too good to be free:
1. Ben Heath's Youtube Channel
The best youtube channel on effective and current Facebook advertising strategies.
Ben deeps dive into the Facebook advertising strategies and gives you valuable nuggets that feel illegal to know for free.
I’ve spent $153,245 on influencer marketing & generated 3x profit.
But I made hundreds of mistakes before this was possible.
Here are 15 mistakes you should avoid to dominate influencer marketing:
Some stats before moving:
• We reached out 1500+ influencers on Instagram
• Around 150+ opted in
• Around 100 of really tried our product/service
• Only 45 of them actually posted free content at least once
Jul 11 • 16 tweets • 4 min read
13 Marketing Threads That Will Teach You More Than Any Marketing Class 🧵
1/ 14 Bootstrap Marketing Ideas To Grow Today
If you are not exploiting it, you are clearly missing out.
Here’s everything you need to know to crush TikTok ads:
1/ Before going further, let me tell you TikTok's potential:
- 80mn users in US
- 37% users have household income $100K+
- 90% of users access the app everyday
- 49% of users said TikTok helped them make purchase decisions
- 72% of TikTok users find ads on the platform inspiring
Jun 16 • 11 tweets • 5 min read
Three best friends invested $10K in their business and turned it into a $30m company in 3 years.
The crazy part?
They used a psychological cue - distinctiveness to grow their ecommerce business.
7 lessons that you can instantly apply to your business:
1/ 95% of ecommerce business fail.
But this one succeed.
One marketer, one accountant, and one designer.
All of them had "distinct" skills to grow the business.
Jun 13 • 15 tweets • 4 min read
Over the past 6 months, I've spent more than $600,000+ on Facebook Ads.
I learned more from what I SHOULD not do.
Here are 10 Mistakes I made that you shouldn't repeat:
1/ Don't use stock images or video.
Instead, use those images and videos as inspiration.
And go to your customers with real-human images.
Jun 8 • 12 tweets • 3 min read
I have a degree in marketing.
But college completely failed in teaching me digital marketing.
So I spent over 500+ hours studying it.
Then, I distilled what I learned into 10 frameworks.
But unlike college, these won’t cost you $100K.
Here they are for free:
1/ Every great marketer learns from failures.
We often fail often. Make failure part of your process.
But learn from your failures as much as your success.
It’s also important to know what NOT to do.
May 2 • 14 tweets • 3 min read
If you want to find your dream job fast, read this:
I was fired 8 months ago due to a change in management.
I found my dream job within 2 weeks by applying growth marketing principles.
10 actionable pieces of advice below will help you.
Apr 28 • 13 tweets • 4 min read
I have a degree in marketing.
But I have learned more about marketing from reading these books.
10 books to help you master marketing:
1/ The Adweek Copywriting Handbook
Lessons:
• The goal of an ad is to get you to read the first sentence. That’s the one and only goal.
• The goal of the first sentence is to get a person to read the second sentence.
Apr 25 • 10 tweets • 3 min read
The most powerful marketing skill:
Human psychology.
Use it well and you're guaranteed to sell more (with the same traffic).
7 psychological hacks to upgrade your marketing in 5 minutes:
1/ Anchoring Bias
Users rely heavily on the first piece of information they see.
Actionable insight: Start with the highest first in your pricing.
Example: Tinder uses the highest price to influence our buying decision.
Mar 28 • 18 tweets • 3 min read
People consider sales as dirty.
But it's actually a superpower.
I’ve been doing sales for the last 10 years.
Here’s what I have learned from sales that you can use as a super-power in startups, marketing & life:
1/ I think there is no skill more important than sales.
You can’t teach sales in school.
Sales is about learning by doing, being empathetic & observing.
Mar 24 • 10 tweets • 6 min read
I have a major in marketing degree.
But I've learned 10x more by listening to podcasts.
8 marketing podcasts to help you become better at it:
1/ Everyone Hates Marketer