Confession:

I have an unhealthy habit of collecting proven Facebook ads.

The 16 best ads I've collected:
1. The Nostalgic ad 2. The Ugly Simple Ads

Most ads suck.

Because they look like ads.

Steal these 7 ad formats that don't look like ads: But before that let me all of these ads have one psychological trick in common.

It's called familiarity bias:

It’s the tendency for individuals to prefer what is familiar and to seek to avoid the unknown.

This leads to scroll-stop

Stay till the end I have a secret for you.

Over the past three months, I've spent over $300,000 on Facebook ads.

I slashed the cost per acquisition down from $60 to $30.

The secret?

A systematic creative testing strategy.

Steal this step-by-step scientific way of approaching ads: Step # 1 – Focus on two types of campaigns only

You should only have two campaigns to keep the account structure simple. One should be the main prospecting campaign, and the other should be the creative testing campaign.

The prospecting main campaign is to scale the winning ads

The best course on Facebook ads will cost you $1500.

You'll spend over 50 hours watching unfinished videos.

It took me 5 years to learn, I’ll teach it to you in 5 minutes for free: 1/ Also, you don’t need to be a genius.

Facebook ads is about running hundreds of experiments & doubling down on what works.

You mostly need to understand the stages of awareness.

Great advertising should give a damn good & convincing reason for consumers to change their behavior.

And you can make that happen by leveraging psychology.

10 psychological concepts to generate winners at scale. 1. The Psychology of Fresh-Starts

What: The Fresh-Start Effect can give you the motivational boost you need to make changes and achieve your goals.

When to use it: New beginnings.

Example: MasterClass knows how to use this despite not being a fitness product.

I've spent 5Mn+ Facebook Ads with 5X ROAS this year.

Here are 7 lesser-known tools I use to get more done in less time: 1. Creatopy (Canva for performance marketers)

Marketers are usually stuck by designers or editors to create good ad designs and formats.

Unstuck yourself with Creatopy. It helps me create, customize, automate & scale my ad production & delivery.

Link: go.aazarshad.com/creatopy

The 10 best April Fool's day campaigns of all time:

1. Paypal print money 😂 2. Google Play for Pets

https://twitter.com/googleplay/status/848203595426213888

Parenting is something you can't learn in school.

This week, I wanted to learn how advertisers on Facebook get the attention of new parents.

Why?

It's a life-changing time when you are bombarded with new information.

After evaluating these ads, here's what I learned: • Empathetic messaging stands out
• Baby reactions and facial emotions are good hooks but so are mommies playing with the babies.
• Don’t try to be clever, use simple yet relatable headlines.

The Facebook ads secret you think is true:

Runing shorter ads.

But this brand is making $100mn in revenue with 40+ minute long ads, profitably.

Here's how you can steal their formula to grow faster: 1. The brand is Mindvalley. Some important facts:

• 100+mn in revenue.
• It's an e-learning personal growth platform.
• They spend an 8-figure ad budget.
• Their CEO is a badass storyteller.
• I chatted with their head of advertising to know how they operate.

You're a performer.

You're a killer at Fb Ads.

But you need to change how you approach FB in 2023.

7 latest tactics to stay on top of your game: 1. You should be doing format testing, not just creative testing

If you are working with several UGC creators. Then, try different formats like three reasons why, problem solution ad, and before and after ads rapidly.

Why? Because the hook rate is 1.5 seconds, not 3 seconds.

Here’s a secret about marketing that most people don't exploit:

Finding & applying the latest research.

10 science-backed research recommendations that defy common sense, but actually work: 1. A handwritten thank you note - or a photocopy of one - increases future customer spending.

Why: Handwritten notes are a human touch that make us feel that the company is warm, caring, and sincere. So we are more likely to buy from it again.

I tried meme ads for the first time.

Which one do you think won?

(ads are in the comments)

This brand grew from $5m to $100m within 18 months.

The secret?

Jaw-dropping entertaining ads.

Here's how you can steal their formula to succeed: But before that, some facts:
• It's Dr. Squatch (The DTC darling)
• They started in 2013 but were doing $3mn in revenue
• YT and Facebook together have put them on a man

Let's steal their marketing ideas.

Advertising is applied psychology.

Using it right helped me 6x my company's growth.

Here are 10 proven psychological concepts you need to try: 1. The Psychology of Fresh-Starts

What: The Fresh-Start Effect can give you the motivational boost you need to make changes and achieve your goals.

When to use it: New beginnings.

Example: MasterClass knows how to use this despite not being a fitness product.

Most people know James Clear as a best-selling author.

But he is an even better marketer.

Here are 7 lessons you can learn from him to master marketing: But before that, let me tell you his impact:

He has sold over 10+ million books, 2+ million email subscribers, and a $20 million+ revenue business (with two people only).

The crazy part?

He thinks that he got lucky.

But the truth is, it was a deliberate strategy.

ChatGPT is the tip of the iceberg.

7 AI websites that will change paid marketing forever: 1. Pencil

What: Pencil is the AI Ad Generator that helps brands & agencies create new ad variations 10x faster.

Use case:
• Automatically generate static & video ad creatives
• Run creatives predicted to win based on $1B in ad spend.

Link: trypencil.com/?ref=aazarshad…

15 Things Successful Facebook Ads Marketers Don't Do: 1. Checking Ads account every hour.

Yes, you need to look at your numbers but it won't change anything.

Prioritize your mental health and focus on execution & strategy.

Kill this bad habit. It does not bring joy.

Nobody reads advertising.

People read what interests them, and sometimes it's an ad.

Masterclass & Studio drive millions in revenue by making ads interesting.

7 ads lessons you can steal to 5X your ROAS: 1. It depends on how you position it.

Example:

MasterClass offers online classes created for students of all skill levels. Our instructors are the best in the world.

Studio creates hands-on classes with the world’s best creators.

Both use credibility to sell.

I hated writing in school.

But 10 years later, my writing generated 50 million views a year.

13 writing tips to make you a better writer today: 1/ Don’t write in isolation.

I was afraid of putting myself out there.

But the more I wrote, the better feedback I got. The easier access I had to like-minded folks.

Write in public. Write on social. Write to get the algorithm and people to give feedback.

H/t Ship30

The most important skill you’ve never been taught:

Storytelling.

8 dead-simple tips to make you a better storyteller: 1/ Introduce a character with a character flaw.

Let's use Apple's ad as an example.

A guy has forgotten his keys.

This will instigate the curiosity gap.

The open-loop has only one question with a problem - "Where is my key?"

ChatGPT can’t do everything (yet)

7 ways old-fashioned marketing can still add millions (and beat the machines): 1. Good old user research.

It won't tell you what your customers need.

It won't be able to deduce unmet desires.

You need to talk to your customers and observe them.