People consider sales as a second-class skill.

They frown on sales because it *seems* pushy or scammy.

I’ve been doing sales for the last 10 years.

Here’s what I have learned from sales that you can use as a super-power in startups, marketing & life: 1/ I think there is no skill more important than sales.

You can’t teach sales in school.

Sales is about learning by doing, being empathetic & observing.

There are 2.1 billion search results for marketing resources.

But 99% aren't worth learning.

Here are 10 marketing resources that are too good to be free: 1. Ben Heath's Youtube Channel

The best youtube channel on effective and current Facebook advertising strategies.

Ben deeps dive into the Facebook advertising strategies and gives you valuable nuggets that feel illegal to know for free.

Check: youtube.com/c/BenHeath

Cold emails can change your life.

But most of them are horrible.

15 tactics to nail your cold emails: I’ve sent 100,000+ of cold emails—some great, some not.

The features of a great cold email:
• Your homework
• Short & Sweet
• Personalized
• Social proof & leverage
• Deliver Value
• Harmless CTA

But let's talk in detail:

7 years ago I was fired from my first marketing job.

Today, I'm the Head of Growth at one of the best health tech companies.

Here are 10 not-so-obvious career lessons on finding success in marketing: 1. Focus on your achievements over your brand.

Most people care about working for big companies over startups early on.

If you helped a startup grow zero to 7 figures, you're invincible.

Achievements are more powerful than big logos on your CV.

10 free tools that are so valuable they feel unethical to know: 1/ Bubbles

Why: Make remote collaboration super easy without any meetings.

What I Love: Collaborate on documents, landing pages, videos and screenshots. Say no more to 100s of screenshots in your laptop.

Check: usebubbles.com

I’ve spent $153,245 on influencer marketing & generated 3x profit.

But I made hundreds of mistakes before this was possible.

Here are 15 mistakes you should avoid to dominate influencer marketing: Some stats before moving:

• We reached out 1500+ influencers on Instagram
• Around 150+ opted in
• Around 100 of really tried our product/service
• Only 45 of them actually posted free content at least once

13 Marketing Threads That Will Teach You More Than Any Marketing Class 🧵 1/ 14 Bootstrap Marketing Ideas To Grow Today

https://twitter.com/Aazarshad/status/1432689651823742978

Hard skills get you in.

But soft skills get you far.

Here's a tactical approach to accelerating your career: 1/ Do yourself assessment first of all.

Do a SWOT analysis of yours to really know about yourself.

Are you a builder or grower? Missionary or mercenary?

The more you know yourself, the better you serve the company.

Consumer confidence is the lowest since 1950.

The stock market is having its worst year since 1970.

Recessions hurt, but you can still WIN.

10 ways to thrive in a recession: 1/ Before going further, some bright side of recessions:

• Great products win and average ones die

• It’s a great time to invest if you’ve saved up enough

• It increases efficiency

• It balances everyday costs

• It helps us re-evaluate our priorities

There are over 1.93 billion websites.

But how many of them are actually useful?

Here is a list of free useful websites you've probably never heard of: 1/ Libby

Don't want to pay for books? Get your library card and connect it with Libby.

You'll have thousands of books for free.

meet.libbyapp.com

Most marketing courses suck.

Over the past 5 years, I have taken 50+ marketing courses.

Here are 10 courses that will change your life: 1/ Demand Curve Growth Program

The experts in growth marketing.

Why:

• They will guide & coach for the next 6 months

• No lengthy videos

• They’ve helped 500+ YC companies do the same

Great for early-stage startup folks.

Check out: learn.demandcurve.com/?ref=aazar.sha…

TikTok ads are the cheapest right now.

If you are not exploiting it, you are clearly missing out.

Here’s everything you need to know to crush TikTok ads: 1/ Before going further, let me tell you TikTok's potential:

- 80mn users in US
- 37% users have household income $100K+
- 90% of users access the app everyday
- 49% of users said TikTok helped them make purchase decisions
- 72% of TikTok users find ads on the platform inspiring

Three best friends invested $10K in their business and turned it into a $30m company in 3 years.

The crazy part?

They used a psychological cue - distinctiveness to grow their ecommerce business.

7 lessons that you can instantly apply to your business: 1/ 95% of ecommerce business fail.

But this one succeed.

One marketer, one accountant, and one designer.

All of them had "distinct" skills to grow the business.

Over the past 6 months, I've spent more than $600,000+ on Facebook Ads.

I learned more from what I SHOULD not do.

Here are 10 Mistakes I made that you shouldn't repeat: 1/ Don't use stock images or video.

Instead, use those images and videos as inspiration.

And go to your customers with real-human images.

I have a degree in marketing.

But college completely failed in teaching me digital marketing.

So I spent over 500+ hours studying it.

Then, I distilled what I learned into 10 frameworks.

But unlike college, these won’t cost you $100K.

Here they are for free: 1/ Every great marketer learns from failures.

We often fail often. Make failure part of your process.

But learn from your failures as much as your success.

It’s also important to know what NOT to do.

If you want to find your dream job fast, read this: I was fired 8 months ago due to a change in management.

I found my dream job within 2 weeks by applying growth marketing principles.

10 actionable pieces of advice below will help you.

I have a degree in marketing.

But I have learned more about marketing from reading these books.

10 books to help you master marketing: 1/ The Adweek Copywriting Handbook

Lessons:
• The goal of an ad is to get you to read the first sentence. That’s the one and only goal.
• The goal of the first sentence is to get a person to read the second sentence.

The most powerful marketing skill:

Human psychology.

Use it well and you're guaranteed to sell more (with the same traffic).

7 psychological hacks to upgrade your marketing in 5 minutes: 1/ Anchoring Bias

Users rely heavily on the first piece of information they see.

Actionable insight: Start with the highest first in your pricing.

Example: Tinder uses the highest price to influence our buying decision.

People consider sales as dirty.

But it's actually a superpower.

I’ve been doing sales for the last 10 years.

Here’s what I have learned from sales that you can use as a super-power in startups, marketing & life: 1/ I think there is no skill more important than sales.

You can’t teach sales in school.

Sales is about learning by doing, being empathetic & observing.

I have a major in marketing degree.

But I've learned 10x more by listening to podcasts.

8 marketing podcasts to help you become better at it: 1/ Everyone Hates Marketer

Host: @LouisSlices

Why: No BS Marketing insights with actional tips.

Favorite Episode: How to Grow a Company From Nothing:
open.spotify.com/episode/55zuwQ…

I have paid zero dollars upfront to get a startup to 7-figures.

Want to know the secret?

Partnership marketing.

Here are 7 tactics that can get you immediate results: 1/ Ever heard of Seeding?

It's basically offering your product for free to hundreds of right folks.

Then, those who love your product, give them an affiliate offer.

Go with TikTok creators, more likely to go viral.

You can learn more here:

https://twitter.com/TaylorLagace/status/1484204830558240771