Peter Yang Profile picture
Jul 11 9 tweets 2 min read
90% of decisions can be made async instead of having to schedule a meeting.

If you learn how to do this effectively, your team will love you for it.

Here's my 5-step process:
1/ Identify key people

Every decision should ideally have:

1 decision maker
<5 people to provide input

You don't want to have too many cooks in the kitchen.
2/ Set context

The decision maker should start an async thread or decision doc with:

1. Background
2. List of options with pros and cons
3. Recommended option

Nobody has time to read your shit so the above should be as concise as possible.
3/ Use one channel

Pick one channel or doc for people to provide input.

Avoid starting a bunch of separate threads and then playing a game of telephone to figure out who said what.
4/ Number your points

Encourage people to provide input in a list format for easy readability.

Use numbered lists vs. bullets to make it easier for people to respond ("e.g., I agree with #1")
5/ Push for a decision

When it looks like people are reaching alignment, the decision maker should push for consensus:

"It sounds like people prefer #1, any strong objections to moving forward?"

Once confirmed, share the decision far and wide so everyone is on the same page.
6/ BONUS: Know when a meeting is needed

Usually it's when:

1. A decision has alot of ambiguity
2. A decision is a one way door (hard to reverse once made)
3. Your decision doc or thread looks like people threw up all over it
7/ To recap, here's how you can make better decisions async:

1. Identify key people
2. Set context
3. Use one channel
4. Number your points
5. Push for a decision

6. Know when a meeting is needed
8/ Follow me at @petergyang if you found this useful.

And here are two other frameworks that I use to prioritize my day:

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More from @petergyang

Jul 12
US inflation is at 8.6%, a 40-year high.

How the hell did this happen?

And why is this causing a recession?

Here's how I would explain it to a five-year-old:
1/ During COVID, the government spent $5 trillion to keep the economy going.

They handed out free money in the form of $3,200 checks to many US households.
2/ This worked!

People used their free money to buy groceries, furniture, exercise bikes, and all kinds of shiny stuff despite being stuck at home.
Read 7 tweets
Jul 9
So much crazy shit went down in crypto lending this week that you'll age 5 years just keeping up with it all.

Here's what happened:
1/ BlockFi, a CeFi lending platform, gets a $680M lifeline from FTX ($400M line of credit + $240M option to acquire).

It previously raised at $3B valuation in 2021.
2/ Voyager, another CeFi platform that had $1.5B in assets under management, filed for bankruptcy.

From its deck, it has $1.1B in outstanding unpaid loans.

Read 5 tweets
Jul 2
I've spent the past 3 months writing about how NFTs can provide long-term utility.

I genuinely believe we can move this space from speculation to delivering actual value.

Here are my 4 best threads about the topic:
1/ Why creators will shift to NFT memberships:

2/ A practical guide to building a NFT membership community with real examples:

Read 6 tweets
Jun 28
Here's how I think games can integrate NFTs and crypto without pissing people off, using Diablo as an example:
1/ You form a team with other players to beat Lilith, a special endgame boss that only appears once every few months.

You get lucky and win a legendary sword NFT for your effort (1 of 1,000).
2/ Your sword NFT has the same stats as a regular endgame sword, but comes with a unique appearance that makes your character look much cooler.
Read 6 tweets
Apr 4
6 ways to stay focused on customers as your company scales:
1/ Ask yourself one question constantly:

"Is what I'm doing right now creating value for customers?"

If it's not, then stop doing it.

Usual suspects include:

1. Meetings
2. Long docs without a tl:dr
3. Overengineered OKRs
2/ Customer problems first, company problems second

Customers don't care if your metrics aren't growing. Use customer-centric language when defining problems:

"Help people find communities they care about" vs. "Grow DAU"

"Help creators make a living" vs. "Grow revenue"
Read 9 tweets
Mar 13
I think great community managers are VERY qualified to become product managers.

Here's some advice on how to make the transition from someone who has built both products and communities:
When it comes down to it a PM needs to rally a team to build products that:

1. Solve customer problems
2. Achieve business goals

Good news - your community is great for both getting customer feedback AND achieving business goals.
Be the voice of the customer

As a community manager - you talk to customers daily. Most PMs don't.

It doesn't matter if you don't have an MBA or know how to code.

Be vocal about sharing customer feedback with your product team.
Read 8 tweets

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