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Jul 11 • 19 tweets • 6 min read
Mind the gap! ⛔️ @LidiaInfanteM is our next speaker! Pay attention to learn how she built SEO strategies off the back of a gap analysis and see the templates she used to find success. #MozCon
Ranking is as easy (or as hard) as doing better than your competitors. @LidiaInfanteM #MozCon
But first, you have to figure out who your search competitors really are. So, how can you do that? @LidiaInfanteM #MozCon
Then you have to look at what your true competitors are doing and figure out how you're going to do it better. @LidiaInfanteM #MozCon
Now let's talk about benchmarks:
+1
This:
"We need to execute ... otherwise, there is no point to our jobs." @LidiaInfanteM #MozCon
YASSS!
Get @LidiaInfanteM's SEO Gap Analysis template and make it your own here: bit.ly/SEOGapAnalysis

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Jul 12
And with that, we've finished day 2 at #MozCon! ☑️
All the action starts again tomorrow morning at 9 am! 🕘 Check out the schedule for tomorrow here: moz.com/mozcon/schedule
No activities are planned for #MozCon tonight, but we encourage you to explore #Seattle! 🗺 Grab some other attendees and have a great time. You can see all our recommendations for what to do here: moz.com/blog/the-2019-…
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Jul 12
Doing SEO for e-commerce sites can be scary! 😱 But it doesn't have to be terrifying. In the last session of the day, @aleyda will take us through the most common e-commerce issues and show how to effectively address them at scale before they become nightmares. #MozCon Image
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Jul 12
There are hidden, structural factors holding stellar marketers (and their teams) back, and it's not their fault. 🚧 In our next talk, @PaxtonMGrey will tell you what these factors are and how you can root them out to help your team members reach their potential. #MozCon Image
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Jul 12
Did you know that 3.8 million U.S. adults aged 21-64 have a visual impairment, but 98% of the world’s top 1 million websites don’t offer full accessibility, including alt text? 😮 In her #MozCon talk, @mira_inam walks you through easy, scalable alt text generation. Image
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Jul 12
Our first #MozCon speaker this afternoon is @TinaInTheSun! For all the data geeks, we're talking about de-anonymizing website traffic, providing personalized user experiences, shortening your lead forms without missing info, and doing everything you can to get to that #SQL. 🤓 Image
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