Thread by @anatosaurus

Who knew REVENUE could be sexy?!
NEW #FundOurFuture messaging guidance from ASO & @WMTFAction shows how we to mobilize and move voters to demand wealthy corporations pay us what they owe in wages and taxes so we can fund what our families need. wemakethefuture.us/resources-docs…

Applying the Race Class Narrative & best practices of persuasion, we can flip the script and up voter engagement for progressive taxation, while inoculating against rightwing dog whistles that undermine faith in and desire for robust, effective government.

A winning message to #FundOurFuture begins by naming a shared – community, safety, prosperity – in a way that lifts up race and class and brings people together.

Message must focus on the tangible good revenue can deliver — things like jobs, healthcare, and funding for roads, schools, bridges, families and communities — rather than only the amelioration of harm.

Lift up how policies we promote are good for PEOPLE and cast ‘we the PEOPLE’ as protagonists: We – working people, families, and voters — are pulling together to fund our communities.

DEFINE our opposition as wealthy corporations, billionaires & certain politicians who put themselves ahead of everyone else, and make a comprehensive critique that encompasses taxes AND wages.

Tell the accurate story that the rich are actively taking the wealth we create. In nutshell, verbalize demand as ensuring that “the rich and wealthy corporations pay what they ow our country.” (As opposed to simply "pay fair share.)

AVOID the opposition frame and do NOT repeat accusations, even to refute. Instead, expose how certain politicians and billionaires try to undermine social services by shaming and blaming the people who use them.

Here is one of our tested messages: “No matter what we look like or where we come from, most of us believe in caring for our families and leaving things better for those to come.​..

…Some of us give our all as teachers, delivery drivers, or nurses, volunteering at the local food bank or neighborhood cleanup…

…But for too long, a handful of politicians have let wealthy corporations rig the rules to favor their campaign contributions over our contributions for each other...

…Then they have tried to divide us, fueling fears based on our skin color, accent, or faith. It’s time to reject this division and demand our leaders make corporations pay what they owe our country through taxes and pay people a fair return on our work...

…That’s how we show up for each other, delivering the quality schools, affordable healthcare and good-paying jobs that ensure all of our families can thrive.

We also tested memes and ads which are yours to take, use, and post. Our creative content propelled people across demographics, particularly people who’ve been less engaged, to take action. Here are some of my favorites.

Make wealthy corporations pay what they owe so we can #FundOurFuture

When our elected leaders make wealthy corporations pay us what they owe, we will have what we need #FundOurFuture

Our messages only work when they spread! It’s time to demand our leaders make corporations pay what they owe our country through taxes & pay us a fair return on our work. That’s how we deliver quality schools, affordable care & good-paying jobs that ensure all of us can thrive.

Our Fund Our Futures: Digital Toolkit can be found here: wemakethefuture.us/resources-docs… /end