Location landing pages are essential for local businesses, yet they're often repetitive and uninteresting. 👎
In this #MozCon talk, @AmandaTJordan will share strategies to make your location landing pages useful + interesting to both search engines & site visitors. 🧵
"Effort should be based on local competition. Smaller cities require less. Larger cities require much more ... Don't give yourself more work than you need." @amandatjordan#MozCon
And with that, we've finished day 2 at #MozCon! ☑️
All the action starts again tomorrow morning at 9 am! 🕘 Check out the schedule for tomorrow here: moz.com/mozcon/schedule
No activities are planned for #MozCon tonight, but we encourage you to explore #Seattle! 🗺 Grab some other attendees and have a great time. You can see all our recommendations for what to do here: moz.com/blog/the-2019-…
Doing SEO for e-commerce sites can be scary! 😱 But it doesn't have to be terrifying. In the last session of the day, @aleyda will take us through the most common e-commerce issues and show how to effectively address them at scale before they become nightmares. #MozCon
For more than 11 years, our next #MozCon speaker, @hannah_bo_banna, has been tasked with creating content ideas that people will share and journalists will write about. In this talk, she'll share some of her most important lessons in digital PR. ✍️
There are hidden, structural factors holding stellar marketers (and their teams) back, and it's not their fault. 🚧 In our next talk, @PaxtonMGrey will tell you what these factors are and how you can root them out to help your team members reach their potential. #MozCon
Did you know that 3.8 million U.S. adults aged 21-64 have a visual impairment, but 98% of the world’s top 1 million websites don’t offer full accessibility, including alt text? 😮 In her #MozCon talk, @mira_inam walks you through easy, scalable alt text generation.
Our first #MozCon speaker this afternoon is @TinaInTheSun! For all the data geeks, we're talking about de-anonymizing website traffic, providing personalized user experiences, shortening your lead forms without missing info, and doing everything you can to get to that #SQL. 🤓