Thread by @dito_mark

New to UGC?

Use this thread as a crash course to understand the main elements of a viral video.

You'll retain clients longer AND

get larger deals once you understand these.

#UGC #ContentCreators
👇

Video Elements?

These are the pieces of a UGC video broken down into easy-to-use segments:

Hook
Scroll 🛑
Problem
Agitation
Product Intro/Solution
Authority
Celebrity
Feature
Benefit
Desire end result
Use Cases
Summary Problem
Summary Solution
Guarantees
Offers
CTA

Hook/Angle – 🪝

This is the overarching message behind your video - it helps people in the feed know you're talking to them.

Think of angles as a perspective and try to relate to the person you want to target.

Scrollstop 🛑 – (considered part of the hook but doesn't always need to directly correlate to grab attention)

this should make someone stop to watch what you're about to say.

You can get creative with this

Problem –

What sucks for you right now? How painful is it to have to deal with this issue you're facing?

If it's a common problem go hard - people will relate.

Agitation –

Kick the bruise. Why does this problem keep persisting?

How does the problem make your life hell in more than one way?

Is it affecting you every day?

Emphasize the pain you're experiencing.

Solution –

This is the big moment where you introduce the product/service.

This is where you show your excitement your passion
your relief

Authority –

Speak about the science
unique mechanism
people/company who invented it

Show and display social proof

Celebrity –

screen record you next to a famous celebrity or figure who has also used this product if those people exist.

It adds to the social proof and looks really good when building rapport with your audience.

Features –

are a function of the product - ie how it turns on

how it works

what makes it different from other products

what it does

don't mistake this for benefits.

Benefits –

There's a BIG difference between a benefit and a feature.

Benefits pertain to how the product improves your life!

How it makes you feel – remember that distinct difference.

Desire & Result –

Simply put:

'This is what I've always wanted' + displaying yourself pleased with the product.

Use Cases –

B-roll footage of the product being used for it's main purpose or secondary purposes.

This helps the editors craft a narrative with your footage and fill any holes they might need filled.

Summary Problem –

this is what you were experiencing before your breakthrough with the product.

'I have been suffering from terrible acne since I was 16... I never thought I would find a solution outside of acutane...'

Summary Solution –

'Thank god i found (X). Now my acne is nonexistent as you can see here.'

Couple this with good macro footage or whatever kind of shot would be relevant to your happy solution.

Guarantees –

Always make sure to include the company's guarantee.

It always disarms the viewer to see the solution being presented

with a way for them to get their desired result without losing money if it doesn't work.

Offers –

'Right now, (X) is offering this life-changing product AND throwing in (Y) for 50% off...

I bought one for my mom too.'

The offer is the most important element of the creative so work to make sure it stands out in your creative!

CTA –

this is the call to action.

Ask for the sale here.

You can get very creative with CTA's.

You don't always need to say 'get yours here.'

Try tying your CTA back into the offer and it will hit. I promise.

TLDR: If you are new to UGC and really want to make an impact

this thread breaks down all of the visual elements that go into a creative.

If you think this could benefit other creators please retweet the thread here and go create something beautiful!

https://twitter.com/dito_mark/status/1546943874513489921