Thread by @quirk_bear

Let's Talk About Worldbuilding -

And How Important It's Becoming In Order To Make An #NFTProject Stand Out In A Crowded Market...

(plus how you can win a @killabearsnft currently valued at ~1.8eth if you read this to the end)

🧵👇

@killabearsnft 1/ Over the past few months we've seen a lot of new NFT projects come and go.

By "go", I don't necessarily mean die, or rug. (although many have)...

I mean gain a decent amount of traction, and then lose momentum, and stagnate or bleed out.

@killabearsnft 2/ Back in the good ol' days of mid 2021, launching a PFP project that got attention could be as simple as having 10k reasonably good-looking jpegs and a roadmap.

But as you and I both know, this market changes faster than @nftpres's PFP. (love ya buddy)

@killabearsnft @nftpres 3/ Failure to adapt to these rapid shifts in what the current market has an appetite for, can result in a loss of momentum.

And once the volume goes, then the floor goes, bringing the #wagmi sentiment and good vibes down with it.

@killabearsnft @nftpres 4/ What's even tougher is, some of these shifts are not even in the project's control.

ETH pamps, floor go down, ETH nukes, floor go down. It's an inefficient, irrational, impatient market.

And the current average participant is unwilling to wait around for something to happen

@killabearsnft @nftpres 5/ Because there's other cool shit happening all around them literally at all times.

Players of this game have choices - just like defi liquidity has choices. LPs choose where they park their capital based on who has the best incentive-to-risk ratio.

@killabearsnft @nftpres 6/ And when a better opportunity comes along, they (understandably) make a choice to move their money.

Your typical Jpeg degens (me included) aren't much different. NFT capital is flighty too. With like 50x more options.

But what NFT projects have, that defi protocols don't, is

@killabearsnft @nftpres 7/ The Power Of Entertainment.

Too few NFT projects are treating their early growth stages as a content & entertainment company.

What do boomers do when they get bored with something on TV?

They change the channel. 📺

This is no different than anything in the "real world"

@killabearsnft @nftpres 8/ When people get bored with one thing, they allocate their time and attention to something else.

And in a space where their choices are directly incentivized by money, and there are so many options available - retention gets harder and harder every day.

@killabearsnft @nftpres 9/ In previous cycles, when there were less projects launching, and ETH was more expensive, you could have big lulls between deliverables, and still do pretty well.

You could launch with just the jpegs and a roadmap, and expect to get some traction if the art hit right

@killabearsnft @nftpres 10/ But the game has changed.

@goblintownwtf flipped it on its head - blasting off with a 'disguised degen play'

- promising nothing, but already having a significant amount of deliverables ready to roll.

They also introduced some very interesting worldbuilding mechanics

@killabearsnft @nftpres @goblintownwtf 11/ with how @McGoblinBurger and the mysteerius eggy and its metadata updates added depth and interactivity to the collection.

Worldbuilding isn't just about "lore" - if you want to entertain like Disney, you have to make it FEEL "real"

@killabearsnft @nftpres @goblintownwtf @McGoblinBurger 12/ @killabearsnft is another project I believe has also started taking Worldbuilding to a whole new level recently.

Here's what has happened so far...

@killabearsnft @nftpres @goblintownwtf @McGoblinBurger 13/ First - just to give you an idea of the skill level of this team, they recently created this little Hollywood production-level piece.

(watch until the very end - it gets pretty insane)

https://twitter.com/killabearsnft/status/1547208864973594626

@killabearsnft @nftpres @goblintownwtf @McGoblinBurger 14/ Then here's what happened next:

On Thursday - out of nowhere the official account tweeted this -

(click through - it's a 2-part tweet. most of these are)

https://twitter.com/killabearsnft/status/1547657832752852994

@killabearsnft @nftpres @goblintownwtf @McGoblinBurger 15/ No one knew what it meant, but we sure af wanted to know more.

But even more surprising was when a new personality no one had ever seen before appeared in the comments section, acting quite frantic.

https://twitter.com/drf0m0/status/1547693226626166784

@killabearsnft @nftpres @goblintownwtf @McGoblinBurger 16/ Then the team jumped in and started calling @drf0m0 a crackpot and a conspiracy theorist.

Then about 2 hours later we got this:

https://twitter.com/killabearsnft/status/1547731552758480898

@killabearsnft @nftpres @goblintownwtf @McGoblinBurger @drf0m0 17/ Pretty crazy. And fun. People were on the edge of their seats wondering wtf was going on.

Until the next morning, when this happened (another 2-parter so click through)

https://twitter.com/killabearsnft/status/1547965375924449289

@killabearsnft @nftpres @goblintownwtf @McGoblinBurger @drf0m0 18/ And Fomo commented on these too in his own very "passionate" way.

But another interesting thing about @drf0m0 is - in his Twitter bio, in addition to being a pilates enjoyooor, we see this:

https://twitter.com/drf0m0/status/1547969963100516356

@killabearsnft @nftpres @goblintownwtf @McGoblinBurger @drf0m0 19/ Hmm... that's cool. But does it mean anything?

Community member @0x32D was the first one to find out. They decided to try typing in some KillaLabs domains - and whattya know... landed on

KillaLabsResearch.com

@killabearsnft @nftpres @goblintownwtf @McGoblinBurger @drf0m0 @0x32D 20/ When you visit the site, you land on this homepage. (minus the red stripe at the top - more on this later)

At this point, this experience really starts blurring the lines of what is "Real" and what isn't. Especially when you call the # at the bottom. (go ahead - try it) ☎️

@killabearsnft @nftpres @goblintownwtf @McGoblinBurger @drf0m0 @0x32D 21/ Between the phone call, and the content of the website, we learn that KillaLabs is currently working on:

🧬 Bearology
🛡 Defense Innovations
🔫 Experimental Weaponry
🛸 Interdimensional Travel

Are these items foreshadowing things to come for the Killaverse?

@killabearsnft @nftpres @goblintownwtf @McGoblinBurger @drf0m0 @0x32D 22/ So far we have:
👉 A ship takes off on what the official account claims is an unscheduled AutoFlight
👉 Ship crashes & the scene looks super sus
👉 @drf0m0 lights up the comments challenging the official narrative
👉 He's former head of innovation at KillaLabs.com

@killabearsnft @nftpres @goblintownwtf @McGoblinBurger @drf0m0 @0x32D 23/ Then, a few hours later, someone came across this tweet

https://twitter.com/visitkillahills/status/1548013169024458753

@killabearsnft @nftpres @goblintownwtf @McGoblinBurger @drf0m0 @0x32D 24/ And if you go there, I think your brain might explode a little.

Because it is an entire fully functioning "municipal" type website created for one of the "districts" (Killa Hills) in the Killaverse.

Complete with news stories on KillaLabs and more. Everything is connected.

@killabearsnft @nftpres @goblintownwtf @McGoblinBurger @drf0m0 @0x32D 25/ And the more the media started pushing the cover-up, the louder Dr Fomo's protests got.

But Fomo wasn't the only one who wasn't buying into the official story (that the crash was simply a malfunction, vs. the KillaVerse data systems being under attack)

Because the next day-

@killabearsnft @nftpres @goblintownwtf @McGoblinBurger @drf0m0 @0x32D 26/ the visitkillakills.com site got "hacked" (as part of the lore.) and a message from a whistleblower was discovered by clicking on the code -

you can see what it looked like here:

visitkillahills.com/whistleblower.…

@killabearsnft @nftpres @goblintownwtf @McGoblinBurger @drf0m0 @0x32D 27/ When you clicke on the code, this video fires up

🤯🤯🤯

@killabearsnft @nftpres @goblintownwtf @McGoblinBurger @drf0m0 @0x32D 28/ So now we don't know who to believe! But hot damn, this is a fun ride so far.

The site was "fixed" a couple hours later, and a we were hit with an official statement on the incident by a new face -

Maria Mackerel,
Killaverse Press Sect.

(aka - head of propaganda?)

https://twitter.com/killabearsnft/status/1548339536723189760

@killabearsnft @nftpres @goblintownwtf @McGoblinBurger @drf0m0 @0x32D 29/ The coverup is REAL at this point. And @drf0m0 is going ballistic

https://twitter.com/drf0m0/status/1548305714531012608

@killabearsnft @nftpres @goblintownwtf @McGoblinBurger @drf0m0 @0x32D 30/ THIS IS NOT THE END OF THE THREAD!

CLICK "SHOW REPLIES" BELOW 👇 TO CONTINUE READING

@killabearsnft @nftpres @goblintownwtf @McGoblinBurger @drf0m0 @0x32D 31/ The next morning, we find a new article on visitkillahills.com/power-outage/

An increase in Citizen-reported outages throughout the Killaverse...

@killabearsnft @nftpres @goblintownwtf @McGoblinBurger @drf0m0 @0x32D 32/ And then - all of a sudden, that night... We were hit with this

(I don't know why there's an 'h' on it in the embed, it's not there on the actual tweet.)

https://twitter.com/killabearsnft/status/1548821119783813120

@killabearsnft @nftpres @goblintownwtf @McGoblinBurger @drf0m0 @0x32D 33/ Pretty fucking scary and awesome.

They also changed the official twitter banner and pfp to enhance the warning vibe @killabearsnft

--

Then just a short time later, we were hit this magnificent twist...

(2-part tweet and the intel report is dope)

https://twitter.com/killabearsnft/status/1548848267475259392

@killabearsnft @nftpres @goblintownwtf @McGoblinBurger @drf0m0 @0x32D 34/ Holy shit!

👉 Dr Fomo is now working with officials!
👉 He is sending us a "Data Packet" (obv an airdrop, but for what???)
👉 Our enemies are the Vorians, and they are trying to take over our data infrastructure, to disable our defense systems and turn us into ExtinctBears!

@killabearsnft @nftpres @goblintownwtf @McGoblinBurger @drf0m0 @0x32D 35/ Not to mention all the side-stories going on:

@dod_triumvirate
@DarkHalo_
@GraveyardKillaz

And I'm sure I missed a ton. (Please comment them!)

@killabearsnft @nftpres @goblintownwtf @McGoblinBurger @drf0m0 @0x32D @dod_triumvirate @DarkHalo_ @GraveyardKillaz 36/ Which brings us to right now - with approximately 24 HOURS LEFT BEFORE THE AIRDROP, and the next phase of this epic saga.

I am very exited to see where it goes from here. The @killabearsnft team is extremely strong, and extremely creative.

@killabearsnft @nftpres @goblintownwtf @McGoblinBurger @drf0m0 @0x32D @dod_triumvirate @DarkHalo_ @GraveyardKillaz 37/ They are pushing the boundaries of worldbuilding on a level I have not yet seen in this space.

Because of this, I hold a ton of them.

They've also gotten the attention of @SethGreen who holds a bunch including a 1/3 grail: the Parasite (this was later confirmed to be him.)

https://twitter.com/killabearsnft/status/1545149737938157569

@killabearsnft @nftpres @goblintownwtf @McGoblinBurger @drf0m0 @0x32D @dod_triumvirate @DarkHalo_ @GraveyardKillaz @SethGreen 38/ All NFT buyers want uponly all the time. But we know that's not possible.

So IMO the most important thing a project can do, is entertain us as they build the core business, partnerships, revenue streams that will sustain and grow them into long-term success.

@killabearsnft @nftpres @goblintownwtf @McGoblinBurger @drf0m0 @0x32D @dod_triumvirate @DarkHalo_ @GraveyardKillaz @SethGreen 39/ I know this was long, but hopefully you enjoyed it. (I suppose it'd be pretty silly if you read this far and didn't?)

Anyway - I don't normally incentivize sharing these threads but let's try a little experiment...

I'm giving away one of my @killabearsnft (approx 1.85e) to

@killabearsnft @nftpres @goblintownwtf @McGoblinBurger @drf0m0 @0x32D @dod_triumvirate @DarkHalo_ @GraveyardKillaz @SethGreen 40/ one lucky person who Likes & Retweets the first post of this thread. (I've conveniently linked it for you below 🧠)

Follow @quirk_bear
Follow @killabearsnft
and of course, the intern @kb_intern

I'll pick a winner in a few days.

Thanks for reading

I love you.

- RB ❤️

https://twitter.com/quirk_bear/status/1549179367724437505