Will Marshall Profile picture
Jul 20, 2022 11 tweets 4 min read Read on X
1/11
I am thrilled to share Planet’s North Star - a look back at our last 10 years and a guiding vision for our next 10. 🌎🚀🌟

Read our vision in full from @schingler & me: planet.com/pulse/charting…

Quick summary here!
2/11
10 years ago, we set a very clear mission: to image the whole world every day, making change visible, accessible & actionable.

Well, we did it! Today Planet operates 200 satellites taking >4m images per day & we’ve built a successful >$100M/yr rev. business on top. Phew! ImageImage
3/11
Moreover, we have been inspired by the innovation and passion of our customers and partners to use these products to solve big, important problems. From increasing crop yields🌾 to aiding disaster response🌪️, from protecting the forests🌲 to shedding light on world events☀️ Image
4/11
We’re extraordinarily proud of what we’ve collectively accomplished, and especially thankful to the incredible dedication of the Planet team. 🙏
5/11
But we need to do far more. We are in a planetary crisis, with biodiversity loss, ecocide, and climate change *urgently requiring greater action*.🍃♻️🌱

Every country must reduce its emissions and protect our ecosystems, & every company must track its sustainability goals
6/11
Luckily, we’ve wicked new tools & have only scratched the surface of their. For @planet there are hundreds of thousands of potential customers & partners that we do not yet serve.

Systematically enabling all these users is where we are going next.
7/11
As we enter our second decade, @planet's North Star is this:

-->To build an Earth data platform powering action<--

An indispensable tool trusted by countries, companies and communities alike to protect ecosystems and track natural capital.

🧑‍💻🌐🌍
8/11
We envision that our platform will unlock the value of Earth data for sectors across the globe - from agriculture & biodiversity conservation to security and intelligence - and change how we map 🗺️, monitor, & manage our planet.🌍 Image
9/11
We will continue to innovate in space - launching new satellites and iterating upon our sensors to increase the frequency and resolution of our data – and in software too – leveraging advancements in AI, we will look to build a global index of change on this Earth.🛰️🚀🌐🌍 Image
10/11
By providing these tools, we aim to empower millions of people to take positive action, enable the majority of Earth to be sustainably managed, all while ensuring @planet's a values-based & mission-aligned business.
11/11
The time is now to take action to protect our ecosystems🌲 and support global peace.☮️

We call on a new generation of partners, developers and “ecopreneurs” 🧑‍🔬to build with us to advance life on spaceship Earth!🌍
planet.com/pulse/charting…

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