Let's face it, people don't buy from businesses. They buy from people they know, like, and trust.
A THREAD...
2/ Unless you are selling something really inexpensive, most folks are not going to give up their hard-earned cash without learning a bit more first. Here is where your business website comes in.
3/ A good website will enable you to;
a. Make sales without selling.
When it is written and organized right, your website can;
- Explain the benefits of buying your products or doing business with you.
- Answer your prospect's questions.
4/
- Address their objections.
- And get them to take action by calling, signing up or whopping out their card and buying right now.
5/ b. Build your List.
- The real value in any small business is in the client list. First, because it is about seven times easier and less expensive to keep your past clients than it is to find new ones.
6/ A website will enable hundreds or even thousands to stop by. This will result in both creation of awareness and lead to conversion.
5 WAYS TO GET YOUR FINANCIAL GOALS BACK ON TRACK DURING THIS 2ND HALF!
The first half of the year came to an end. This is always a good time to reflect on what we have done, haven’t done, or still need to do for the rest of the year.
A THREAD...
2/ There are many people I have met who just feel like they have not made any progress. There are some who feel they have no room to move. People started the year with goals to save more, invest, start a business, have a retirement plan, etc.
3/ However, day-to-day activities get in the way, and survival kicks in. If you are feeling that you haven’t moved at all, here are five quick things you can do to get back on track.
1/ Over the years, Waceke, has received emails, phone calls, and all sorts of communication with questions about personal finance and the journey to financial freedom. She wants to
share some of these questions and answers with you.
A THREAD...
2/ Question: I am employed and want to transition into business. What business should I start? What should I prepare for?
Answer: No one can actually tell you what business to start. The right question is what problem can you solve? That's where opportunity is found.
3/ Look at what you are interested in solving or are passionate about that matches your interests, gifts, and resources. Don't pressure yourself to get it completely right the first time but taking the step is important even if it starts out as a side hustle.
Stories. The darling of the literary world. What would it be like if someone told you a story about money? Wait, not one but three stories on personal finance, well-woven to not only entertain but also educate? Look no further.
A THREAD...
2/ Waceke Nduati Omanga’s book, Making Cents: Real Conversations about Personal Finance (2019) is a book worthy of your bookshelf space or better still the one book you would want to be seen reading in all public places.
3/ The book’s cover might seem a little bit enigmatic- a chair for a book on personal finance. It is not that far off considering the last time you had a money problem(s); your instinctive reaction must have been to sit down and think through it.
1/ If you listen to children talking about school, they will often speak about their teachers. They speak about what their teacher told them to do or not to do. It becomes clear which teachers are having an impact on them.
A THREAD...
2/ I was sitting in a forum, where the speaker in a bid to break the ice, asked us who was our most impactful teacher. He asked us to give examples or stories about this teacher.
3/ It worked! This was a group of people aged between thirty and sixty and we all remembered incidences like they happened yesterday. Some could even directly attribute pursuing certain careers or arts because of a teacher.
1/ Your company pension fund will not fund your retirement. I could end this article right now having said that because that is the key message I would like readers to appreciate.
A THREAD...
2/ A lot of us are living life thinking that our retirement years are taken care of because we have a nice job with a pension. Others may be thinking that a “deal” will come along at some unspecified point in time in the future and sort this out.
3/ As part of the course I run, I do a module that helps people calculate how much it would cost to retire. The fact is many of us, if we do not seriously change our financial habits and mindset will not afford to retire.
1/ The fact that there was a traffic jam on a busy road at 4 pm really should not be a surprise. I could have planned my time better and left earlier.
A THREAD...
2/ We have financial traffic jams and we will get stuck if we continue treating them like a surprise. The holiday you want to go for in December is not a surprise. School fees is not a surprise. Plan for them early.
3/ Save up some money every month to be able to cater to these expenses that are coming up in the future. Otherwise, you will literally find yourself in a jam and get tempted to borrow for them.