Sahil Bloom Profile picture
Jul 22 10 tweets 3 min read
I came across the concept of “Fear-Setting” from Tim Ferriss in 2017.

I registered it as interesting, but didn't dive in until 2021, when I was going through my own big life changes that were scaring the hell out of me.

Here’s what it is (and how it can change your life):
The foundation of fear-setting is captured in a famous stoic quote:

“We suffer more in imagination than in reality.” — Seneca

Fear plays dangerous games with our minds.

It distorts our ability to think clearly and rationally about a decision.
When we feel fear, we:

• Overstate the negative consequences of our decisions or actions.

• Completely ignore the potential positive consequences and the costs of inaction.

Fear-setting forces you to do the opposite—it provides a structured way to get closer to your fears.
Here's a generalized model of how it works:

When faced with a big, intimidating decision, grab a notebook and pen and sit down in a quiet place with no technology or distractions.

Then follow these steps…
Step 1: Deconstruct the Fear

The first step is to get closer to your fears.

Define: What are the worst case scenarios?

Prevent: What actions could you take that would reduce the probability of them happening?

Repair: What actions would you take to repair the damage done?
Step 2: Deconstruct the Upside

The second step is to get closer to the benefits.

Determine the benefits of action.

Quantify the benefits of action: How big of an impact will these consequences have on your life, happiness, and fulfillment?
Step 3 (OPTIONAL): Deconstruct the Inaction

The optional third step is to get closer to the idea of inaction.

Determine the costs of inaction. If you do nothing, what will happen? What are the costs of taking no action? Write them out clearly.
After completing the steps, zoom out from the trees and look at the forest.

You'll have a clear, rational picture of the decision before you and an intimate understanding of your fears.

The quality of your next move will be dramatically improved.
Fear-Setting provides a thoughtful, structured approach to get closer to your fears and mitigate their distorting effect on reality.

The next time you're faced with a big decision, give this a shot!

Follow me @SahilBloom for more writing on growth and decision-making.
I wrote about Fear-Setting as a framework in today’s newsletter.

Join 108,000+ others who received it in their inbox! [sahilbloom.com/newsletter/how…](sahilbloom.com/newsletter/how…)

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More from @SahilBloom

Jul 24
Early career years are intimidating—there's so much that feels out of your control.

Here are the career principles I wish I knew when I was starting out:
Principle: Play long-term games.

Humans are wired to think short-term—where's my next meal, what animal might kill me?

This means that there is asymmetric upside from being long-term focused in a sea of short-term thinkers.

Always play the long game.

When in doubt, zoom out.
Principle: Build horsepower and brakes.

Horsepower builds your upside—it's how you accelerate.

Brakes protect your downside—they're a safety net.

Strong horsepower allows you to accelerate when given an opportunity—brakes allow you to do it confidently.

Build both to win.
Read 25 tweets
Jul 21
New addition to the morning routine: 5 minute cold exposure.

Initial reactions:

• 30 seconds of misery
• 4:30 of calm, blissful state
• Clear dopamine release after

Curious to track the impact of daily cold exposure on quantitative health metrics. Will share results here!
This is a @thecoldplunge set at 39 degrees.

Thanks to @hubermanlab and @tferriss for convincing me to get into the cold exposure game.

The dopamine release alone feels worth it right now…
A few people asked what metrics I’m going to be tracking:

I got a full panel done through @InsideTracker before starting this and will get another one done after 30-45 days.

Plus all wearables metrics (HRV, RHR, etc.).

Will aim to minimize other changes so it’s closer to pure.
Read 7 tweets
Jul 17
A “razor” is a rule of thumb that simplifies decision making.

The most powerful razors I’ve found:
The Feynman Razor

Complexity and jargon are used to mask a lack of deep understanding.

If you can’t explain it to a 5-year-old, you don’t really understand it.

If someone uses a lot of complexity and jargon to explain something, they probably don’t understand it.
The Luck Razor

When choosing between two paths, choose the path that has a larger luck surface area.

Your actions put you in a position where luck is more likely to strike.

It’s hard to get lucky watching TV at home—it’s easy to get lucky when you’re engaging and learning.
Read 26 tweets
Jul 15
Benjamin Franklin’s daily routine was a thing of beauty.
I love the idea of having a simple morning and evening question to frame and then reflect.

Morning Question: What good shall I do this day?

Evening Question: What good have I done today?
“Put things in their places” is very underrated.

A clean space makes for a clean mind.
Read 8 tweets
Jul 14
Ok, but seriously, what is the Metaverse?

@ballmatthew has been writing about this future for years—way before it became a buzzword and Zuck decided to change Facebook’s name to Meta.

Let’s dive into the Metaverse: What it is, why it matters, and how it changes everything...👇
Thank you to @lemoneyeo for being the sponsor of this episode. Hire great remote developers for your business with lemon.io/room (15% off!).
Read 4 tweets
Jul 12
3 useful habits to develop:

(1) Regularly look back at your work from 6 months ago. If it makes you cringe, you’re doing something right.

(2) Make one new friend and catch up with one old friend every week.

(3) Lean into everything that makes you feel stupid or embarrassed.
I often find that it’s hard to *feel* our own progress when we are in the trenches every single day.

Looking back at our output from ~6 months ago is a forced zoom out—it allows you to see the trend line.

If you cringe at your old work, you know you’re progressing.
Making one new friend each week forces you to talk to strangers and increases your luck surface area. You encounter new ideas that compound. It builds network breadth.

Catching up with an old friend each week strengthens those relationships over time. It builds network depth.
Read 5 tweets

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