Twitter hates LinkedIn.

But I'll do 130M+ impressions & $1.4M on the platform in 2022.

Here's how I use LinkedIn unlike anyone else:

Inside of this thread, you'll learn how to:

1. Design a profile that converts
2. Write content that goes wild
3. Recycle for 2x engagement
4. Interact with top creators
5. Leverage little-known features
6. Funnel people to your website

And more.

Let's dive in.
Design A Profile That Converts:

Here is the journey of a prospective follower.

1) Reads your content
2) Clicks your profile
3) Sees your banner
4) Looks at your headshot
5) Reads your tagline
6) Reads your about section
7) Checks your featured section
8) Follows or doesn't
Banner Image:

The first thing people see on your profile is your banner image.

Use it to achieve a specific outcome:

- Build brand awareness
- Drive newsletter sign-ups
- Send people to your website
- Sell a digital product or service
- Get them to follow you on social media

Headshots should evoke a feeling:

- Kind
- Tough
- Playful
- Powerful
- Empathetic
- Professional

Your headshot should align with your brand. I sourced a specific photographer to get the headshot that evokes a feeling of confidence.

A terrific investment.

Your tagline is often a make-or-break moment.

The goal of the tagline is three-fold:

- Tell people who you are
- Tell people what you're working on
- Tell people what they should expect if they follow you

It's not time to be cute or clever.

It's time to be clear.
About Section:

Your about section is all about social proof.

That means it's time to brag!

- What have you done in your career that makes you worth following?
- What are your customers saying about your business?
- What awards have you won?

Don't be shy.
Show off.
Featured Section:

This section is a lot like a pinned Tweet but more powerful.

Use it to deplatform to a newsletter, podcast, or YouTube channel.

Have a product? Let people buy it if they are ready.

Different options for different stages of a journey.

Next up? Content.
Write High-Performance Content:

High-performance LinkedIn content has 3 different parts:

- The Meat
- The Trailer
- The takeaway & CTC

I use this to write a piece of content each morning at 7:15a CST.

Here's how it works ↓
The Meat:

The first thing I do is create "the meat" of the content.

This is where you’re teaching something.

It’s the information you want to convey.

In this example, I am teaching 10 steps that help build your first side hustle:
The Trailer:

The next part of the content I create is the "trailer."

The trailer is the opener and has 2 jobs:

- Break the scroll pattern with the first line.
- Make each line intriguing enough to get the reader to the next.

Here's the trailer for that piece of content.
The Takeaway & CTC:

My goal at the end is to give the reader a nice little takeaway.

Think of it as the last thing they'll remember reading before I call them to the conversation with a simple question.

Like this:
Recycle for 2x Engagement:

After 3 years, I have over 1,500 pieces of unique content.

So, for my 2nd post (Noon CST), I recycle.

I go back 365 days and update a piece of content from last year.

There are 100k+ new followers who never saw it.

And most people won't remember.
Interact With Top Creators:

When I was getting started, I wanted to build a high-quality network.

Here's how:

1. Shared a resource
2. Engaged with their content
3. Featured them in my newsletter
4. Praised something specific they did
5. Introduced them to someone meaningful
Leverage Little-Known Features:

Here are a few little-known features you can use to grow:

1. Profile URL link
2. Carousel posts
3. Notification bell
4. LinkedIn Newsletter
Profile URL Link:

I drive at least 100 people to my website each day via the new LinkedIn profile URL.

You simply edit your profile, scroll to the bottom and add a link.

Similar to a link in your Twitter bio, but can be edited to display as a CTA.
Carousel Posts:

Last week, LinkedIn officially rolled out their carousel beta and people are taking advantage of them.

Just create a 4X5 inch Canva PDF and upload it.

Easy win.
Notification Bell:

It used to be that LinkedIn didn't have a notification bell, like Twitter.

That changed a few months ago.

Now, you can set it up to receive notifications for when your favorite creators drop new content.
LinkedIn Newsletter:

You can apply for, and get a LinkedIn newsletter easily.

When you launch your newsletter's first issue, LinkedIn will promote it to all of your followers.

That's why it's good to get 10k to 15k followers first, then launch.
Funnel People To Your Website:

There's a workaround for linking out on LinkedIn.

Write a good long-form piece of content, and add a link at the bottom.

Close out the "preview" image and then post.

20% reduction in impressions doesn't matter when your CTR is improved 6x!
That's a wrap!

If you enjoyed this thread:

1. Follow me @thejustinwelsh for more of these
2. RT the tweet below to share this thread with your audience
If you like Tweets like this, you might enjoy my weekly newsletter, The Saturday Solopreneur.

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More from @thejustinwelsh

Jul 28
How to build a 6-figure side hustle for just $19.

By the end of this thread you will have:

1. Clear social profiles
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5. Simple technology to run it
6. Great social proof for it
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Let's go ↓
Clean up your profiles:

Your social media profiles are mini landing pages.

With one glance, prospects should know:

- Who you are
- What journey you are on
- What people should expect if they follow you

Capture attention by being clear, not clever.
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Most people suck at building relationships online.

It's always:

- Help me!
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A terrible approach.

Here's how the top accounts on Twitter build real relationships:

To start, trust me when I say this:

Your online network determines your level of success on platforms like Twitter, and largely in your business.

The bigger and stronger your network is, the more likely you are to be successful in whatever endeavor you choose.
Here's what you'll learn in this thread:

1. Creating a digital "first impression"
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3. Combining specificity with support
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Let's go ↓
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Jul 18
4 questions to save you 40+ hours of meaningless work:

Most businesses I advise spend an exorbitant amount of time working on things that don't matter.

They are not productive.

But productivity is the outcome of intrinsic motivation + systems.

And those systems drive repeatable behavior.

Here's my 4-question system:
1. What can I eliminate?

Each week, my calendar has:

- Meetings I shouldn't have booked
- Podcasts I don't need to be on
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Eliminate these & learn to say no moving forward.

Not good at saying no? Use this template:…
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Jul 16
10 books that helped me build my 7-figure, one-person business:

The Minimalist Entrepreneur by @shl

How it helped:

I overcomplicate everything, so this book is a great reminder to keep it simple. He strips away all the complexity, delivering a straightforward read.

Key quote:

“You don’t learn, then start. You start, then learn."
@shl It Doesn't Have to be Crazy at Work by @jasonfried

How it helped:

While I no longer work in an office or with a team, this book is a great reminder to stay focused & eliminate distractions.

Key quote:

“Following group chat is like being in an all-day meeting with no agenda.”
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Jul 14
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It costs me $623/mo to run it.

Here are the 11 no-code tools in my tech stack:

Website (and more): @Kajabi

Kajabi makes my life very easy.

It bundles my website, landing pages, email provider, forms, customer CRM, and courses together.

It's truly a great tool for the cost.

Cost: $399/month
@Kajabi Payments: @stripe

Stripe connects directly to Kajabi, so it's easy to take payments.

I get paid out every weekday, so I'm not held hostage while a company holds my money for interest.

Cost: 2.9% + $.30 per sale
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Jul 11
Things I know at 41, I wish I had known at 21.

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They just never get started.

If you get started and play the long game, you have a great chance of winning.
The 2nd biggest difference between success & failure is persistence:

Successful friends & peers of mine have almost always been doing their "thing" for decades.

Not years.

Most people give up in the "I suck at this" phase without considering the journey from a 30k ft view.
Read 23 tweets

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