Steve Jobs is known as one of the world’s greatest storytellers
But he wasn’t always..
Before Apple would go on to sell > 200 million iPhones/year, Jobs had several failures under his belt
Here’s his storytelling journey and a lesson for storytellers who weren’t born with it:
But he wasn’t always..
Before Apple would go on to sell > 200 million iPhones/year, Jobs had several failures under his belt
Here’s his storytelling journey and a lesson for storytellers who weren’t born with it:
High Level Tech that Went Far Over Budget
In the late 70s, Apple developed The Lisa - the first business computer with a graphical interface
High tech went into development, pushing the price to nearly $10k (70s dollars)
The Lisa would be a tough sell vs IBM’s best selling PC
In the late 70s, Apple developed The Lisa - the first business computer with a graphical interface
High tech went into development, pushing the price to nearly $10k (70s dollars)
The Lisa would be a tough sell vs IBM’s best selling PC
A Marketing Failure Often Left Out of Jobs' Bio
To compete, Jobs took out a 9 page ad in the WSJ
Packed with technical jargon that read like a calculator manual, the ad was a flop
Apple sold just 10,000 units
Jobs failed at telling a story that would capture consumers' minds
To compete, Jobs took out a 9 page ad in the WSJ
Packed with technical jargon that read like a calculator manual, the ad was a flop
Apple sold just 10,000 units
Jobs failed at telling a story that would capture consumers' minds
Finding Storytelling Inspiration Beyond Tech
During his time away from Apple, Jobs explored other investments to occupy his time
Jobs eventually bought and ran Pixar – now a storytelling powerhouse
But, first, Jobs had to face the fact that he wasn’t a great storyteller
During his time away from Apple, Jobs explored other investments to occupy his time
Jobs eventually bought and ran Pixar – now a storytelling powerhouse
But, first, Jobs had to face the fact that he wasn’t a great storyteller
Steve Jobs quote in 1994:
“The most powerful person in the world is the storyteller. The storyteller sets the vision, values, and agenda of an entire generation..Disney has a monopoly on the storyteller business..I'm tired of that bullshit, I am going to be the next storyteller”
“The most powerful person in the world is the storyteller. The storyteller sets the vision, values, and agenda of an entire generation..Disney has a monopoly on the storyteller business..I'm tired of that bullshit, I am going to be the next storyteller”
But at the time he joined, Pixar was just an animation software division under Lucasfilm - the production company of George Lucas, the famed Star Wars creator
Almost a decade later, Jobs would release the first completely computer generated feature length film, Toy Story
Almost a decade later, Jobs would release the first completely computer generated feature length film, Toy Story
Steve Jobs remained CEO of Pixar until 2006
Today, Pixar is a part of Disney and pumps out hit after hit
They are known for their storytelling prowess, with their storytelling tactics studied by great storytellers around the world
42courses.medium.com/pixars-22-rule…
Today, Pixar is a part of Disney and pumps out hit after hit
They are known for their storytelling prowess, with their storytelling tactics studied by great storytellers around the world
42courses.medium.com/pixars-22-rule…
In 2001, Apple would release the iPod - a revolutionary device in its time that set the stage for the success of the iPhone, iPad, Macbooks, and more
Jobs personally oversaw the marketing of the iPod, coming up with the slogan:
"1,000 songs in your pocket"
Jobs personally oversaw the marketing of the iPod, coming up with the slogan:
"1,000 songs in your pocket"
This line is renowned by entrepreneurs for capturing the imagination of consumers
The success of the iPod would be the catalyst that took Apple from personal computer developer to the most valuable tech company in the world
All because he decided to become a great storyteller
The success of the iPod would be the catalyst that took Apple from personal computer developer to the most valuable tech company in the world
All because he decided to become a great storyteller
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