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dan
@_danwrites
Giving away ideas Sharing the best ads of all time Design, copy, marketing for startups Custom marketing playbook ⬇️
Aug 16, 2022 • 9 tweets • 3 min read
Steve Jobs is known as one of the world’s greatest storytellers

But he wasn’t always..

Before Apple would go on to sell > 200 million iPhones/year, Jobs had several failures under his belt

Here’s his storytelling journey and a lesson for storytellers who weren’t born with it: High Level Tech that Went Far Over Budget

In the late 70s, Apple developed The Lisa - the first business computer with a graphical interface

High tech went into development, pushing the price to nearly $10k (70s dollars)

The Lisa would be a tough sell vs IBM’s best selling PC